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Why Channel One News was removed from schools: Images of ISIS execution dumped into classrooms. (Aug 2014)

October 7, 2018
Why Channel One News was removed from schools: Images of ISIS execution dumped into classrooms. (Aug 2014)

Houghton Mifflin’s Channel One News intentionally shows students executioner holding knife before beheading. Why show any pictures of this brutal act of terrorism? Is Houghton Mifflin CEO Linda Zecher pushing Channel One to get edgier with kids?   From Jim Metrock: The good news is Channel One News did not use the word “beheading” in...
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Why Channel One News was removed from schools: Channel One Wants Personal Information From Children (June 2000)

September 27, 2018
Why Channel One News was removed from schools: Channel One Wants Personal Information From Children (June 2000)

Channel One wants to know about your child. Obligation has stopped them before but now they are back pushing the envelope. To get information from children the common practice among marketing firms like Channel One is to stage a contest. Dangle something children want in front of them and then tell them that you have to supply personal information in...
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Why Channel One News was removed from schools: WHO Mentions Channel One’s Role In Obesity Crisis (Jan. 2003)

September 13, 2018
Why Channel One News was removed from schools: WHO Mentions Channel One’s Role In Obesity Crisis (Jan. 2003)

War is breaking out over junk food and sugary drinks. The World Health Organisation says they are making children obese, and governments should clamp down on them. The hugely powerful multinationals involved say that’s rubbish. Sarah Boseley investigates Thursday January 9, 2003 The Guardian There was a time when children drank water or milk. That has gone...
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Why Channel One News was removed from schools: Channel One Paid Lobbying Firm $820,000 (Oct. 1999)

September 11, 2018
Why Channel One News was removed from schools: Channel One Paid Lobbying Firm $820,000 (Oct. 1999)

October 27m 1999 – National Journal Reports Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999 October 27, 1999 – National Journal Reports Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999 $820,000 doesn’t go as far as it use to. Over the years, Channel One has paid...
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Why Channel One News was removed from schools: If You Wear Glasses, You’re Ugly. (2006)

September 8, 2018
Why Channel One News was removed from schools: If You Wear Glasses, You’re Ugly. (2006)

These pictures are from the Acuvue2 commercials that are in heavy rotation on Channel One News in middle and high schools during September 2003. Mo Money! You can almost picture Jim “Sugar Daddy” Ritts stuffing the Johnson&Johnson cash in his pockets. Is he the least bit concerned that it is cruel for Channel One to advertise contact lens to schoolchildren?...
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Why Channel One News was removed from schools (Oct. 2001): Sleazy MTV

September 8, 2018
Why Channel One News was removed from schools (Oct. 2001): Sleazy MTV

Last week, Primedia’s CEO Tom Rogers proudly told a conference call for investment analysts that Channel One will continue their relationship with MTV. There will be another special on Channel One that will be coproducer by MTV. It will air before the end of the year. Most parents understand the offensive content on MTV. MTV...
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Channel One News Hall of Shame (Jan 1999): “Millennium Minute” To “Creatively Integrate Your Brand” With the News

September 6, 2018

“Teach the news” is Channel One’s latest slogan. Channel One has rolled out this slogan and hired new people and reassigned people in an attempt to look like an educational company as opposed to the corporate child predator that it is. Channel One’s “news” is secondary to its commercials and their newest campaign confirms it. Channel One is...
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Here’s a wonderful sight.

August 16, 2018
Here’s a wonderful sight.

Here’s a photo of a bunch of kiddie marketers waving goodbye to their handful of fans.  Their kiddie marketing company has gone out of business. Boo hoo. All of these people, whether they worked in front of the camera or behind, were involved in the commercial exploitation of schoolchildren.  They earned their paycheck by...
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Channel One News Bad Guy: Congressman Bradley Byrne (R) AL

August 1, 2018
Channel One News Bad Guy: Congressman Bradley Byrne (R) AL

From Jim Metrock: Bradley Bryne sold out Alabama schoolchildren when he was a member of the Alabama State Board of Education. He is now a congressman representing South Alabama. He was one of the first persons Ms. Pat Ellis, Obligation’s education director, and I approached on the State Board to oppose Channel One in...
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Skoollive still struggling for a reason to exist.

July 29, 2018
Skoollive still struggling for a reason to exist.

From Jim Metrock: This absurd article appeared in my email inbox last week.  It is yet another effort by Skoollive to define its reason for existence. It seems Skoollive wants schools to view their company as a defender, protecting them from other school marketers. Don’t think this is going to work with school boards....
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Gaze on this to understand how bad Channel One News was.

July 21, 2018
Gaze on this to understand how bad Channel One News was.

From Jim Metrock: This is a piece of Channel One News sales literature. It’s sickening. Look at the face they used.  It’s a young person who is completely attentive to the Channel One TV screen.  He can’t go anywhere.  He can’t ask for the channel to be changed. He IS the captive audience Channel One...
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Two reasons Channel One News is gone.

July 15, 2018
Two reasons Channel One News is gone.

From Jim Metrock:  This is a flyer I printed up in 2013 and sent to school board members across the country. Channel One News advertised both these movies to middle school students, some just out of elementary school.  These aren’t the worst movies Channel One News urged children to see, however, they do help...
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A look back at Channel One’s “Bad Guys”: Ralph Reed

July 14, 2018
A look back at Channel One’s “Bad Guys”: Ralph Reed

From Jim Metrock: Now that Channel One is done, I think it is worthwhile to drag out the names of all those that helped this kiddie marketing firm stay so long in our classrooms. When Ralph Reed was a consultant/ lobbyist for Channel One News, he was utterly unscrupulous. In my mind, he was worst...
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Why Channel One is out of classrooms: Channel One’s lobbying thugs. (2006)

July 10, 2018
Why Channel One is out of classrooms: Channel One’s lobbying thugs. (2006)

The next day, Mr. Abramoff wrote to Ms. Ridenour: Amy, can you get me an invoice for a contribution for $10,000 which I can push through Channel One? Jeff has asked for this so we can get something to you asap. Thanks. On March 13, 2000, Dennis Stephens forwarded a commentary from R.D. Davis,...
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A look back at the Channel One “Bad Guys”: Kent Haehl and Dr. Paul Folkemer

July 7, 2018
A look back at the Channel One “Bad Guys”: Kent Haehl and Dr. Paul Folkemer

This article is from April 25, 2013:   Spring house cleaning continues at marketing company Channel One. A look back at the man who loved to connect advertisers with children.   In the early 2000’s when  he was Channel One’s VP of Sales Kent Haehl knew that there was an obesity crisis developing among...
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Advocates for commercial-free schools cheer as Channel One signs off

July 6, 2018
Advocates for commercial-free schools cheer as Channel One signs off

Advocates for commercial-free schools cheer as Channel One signs off Thursday, July 5, 2018 Contact: David Monahan, CCFC (david@commercialfreechildhood.org; 617-896-9397) Advocates for commercial-free schools cheer as Channel One signs off Kids lost learning time to in-class broadcasts with corporate marketing BOSTON, MA — July 5, 2018 — Houghton Mifflin Harcourt has announced the end...
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Broadcasting and Cable: Channel One Going Dark

July 5, 2018
Broadcasting and Cable: Channel One Going Dark

  Channel One Going Dark CCFC celebrates end of commercial classroom news service John Eggerton Opponents of Channel One News are celebrating the announcement by Houghton Mifflin that it is pulling the plug on the in-classroom broadcast service. For full story. https://www.broadcastingcable.com/news/channel-one-going-dark
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Heartless statement from Houghton Mifflin Harcourt on ending Channel One News.

July 1, 2018
Heartless statement from Houghton Mifflin Harcourt on ending Channel One News.

From Jim Metrock:  Make no mistake, I, like most people am thrilled with the death of Channel One News. The end should have come a long time ago for this miserable commercial exploiter of schoolchildren. Channel One News employees saw students mainly as nothing more than a target market. However, it is a little...
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Channel One’s mysterious executive producer surfaces to announce the death of Channel One.

June 29, 2018
Channel One’s mysterious executive producer surfaces to announce the death of Channel One.

From Jim Metrock: Here’s Channel One’s statement. It was published on Twitter yesterday, June 27, 2018 – the official death date for the company.   Ms. Angela Hunter has been listed as Channel One’s executive producer for many years, yet...
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Mission Accomplished: Channel One News dies.

June 28, 2018
Mission Accomplished: Channel One News dies.


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Channel One News ends.

June 28, 2018
Channel One News ends.

  From Jim Metrock: The long battle against the kiddie marketers at Channel One New is over. Congratulations to all the parents and educators that have fought for some many years to expose this company. More information as I get it.  What a glorious day for schoolchildren across the country.
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Fool your friends: Skoollive Student Influencer Application

June 21, 2018
Fool your friends: Skoollive Student Influencer Application

  From Jim Metrock: The controversial Skoollive marketing firm is now trying to get young people to market stuff to other young people.  Students, like everyone else, are influenced by their peers.  Skoollive simply wants to monetize that influence. I can see it already.  “Hey, kid, try this product and tell your friends through...
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