Does your school still have Channel One News?
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Livingston Parish Schools still show Channel One.

April 18, 2018
Livingston Parish Schools still show Channel One.

Email sent to Livingston Parish school board members. —— VIDEO:  https://youtu.be/Bah4FWweSUE Dear School Board Member, It appears that some of your classrooms are still showing the controversial Channel One TV show. Only a decreasing minority of American school districts are still bringing this company’s advertising into classrooms. More than likely a previous board experimented with Channel...
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Bill Nye, the Thoughtless Guy

April 11, 2018
Bill Nye, the Thoughtless Guy

  From Jim Metrock:  Bill Nye appeared on Channel One News yesterday. He was there to promote science to young viewers.  And he was there to promote his brand. Mr. Nye has been a very successful self-promoter for decades. Having absolutely no training as a scientist, he has been phenomenally successful in creating the misleading...
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Channel One News is out of Rome, GA.

March 31, 2018
Channel One News is out of Rome, GA.

From Jim Metrock: The article below is from November 15, 2005. Since that time I have been to Italy and I still like Rome, Georgia better. I recently contacted the Rome City school district and found out that Channel One News is gone from its schools. I don’t know when it was given the...
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You can’t make this stuff up: Skoollive brings Dairy Queen ads into schools.

March 30, 2018
You can’t make this stuff up:  Skoollive brings Dairy Queen ads into schools.

From Skoollive’s website:
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SkoolLive marketing draws down on the youngest of schoolchildren.

March 15, 2018
SkoolLive marketing draws down on the youngest of schoolchildren.

From Jim Metrock: This is from SkoolLive’s newly redesigned website. Elementary kiosks.  Look at the age of these children. SkoolLive chose this photograph. This was no accident. Are two of these children first graders or younger?  What are the geniuses at SkoolLive going to sell to first-graders?
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Let’s try this again. Repackaged SkoolLive wants to be known as “The Voice of Generation Z.”

March 15, 2018
Let’s try this again.  Repackaged SkoolLive wants to be known as “The Voice of Generation Z.”

From Jim Metrock: SkoolLive is a company that refuses to die.  After closing down their website for several days, SkoolLive is back online.  Check out the incredibly resistant school marketers at www.skoollive.com.  That’s correct. They continue to insist on misspelling “school.” 
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How big is a SkoolLive ad? Yuge!

March 14, 2018
How big is a SkoolLive ad? Yuge!

It’s all about the advertising, baby.  
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Grand County (UT) school uses taxpayer money to film Channel One promo film

March 7, 2018
Grand County (UT) school uses taxpayer money to film Channel One promo film

VIDEO: Helen Knight Elementary School promo video for Channel One March 7 2018 From Jim Metrock: Each of these students should have been paid between $170 and $250 f0r their performance in a scripted commercial for Channel One.  Did Grand County school officials get informed, written consent from all parents before plastering their child’s...
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SkoolLive is “reimagining itself” for the X time.

March 2, 2018
SkoolLive is “reimagining itself” for the X time.

From Jim Metrock:  SkoolLive, those loveable kiddie marketers who just can’t seem to do anything right (thank goodness), is doing yet another “do over.” Will the public no longer see the unpleasant, frantic video that begins automatically on their home page?  What a shame, after all, somebody paid for that. Don’t get your hopes...
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SkoolLive’s new public face as of March 1, 2018 10:02 CDT

March 1, 2018
SkoolLive’s new public face as of March 1, 2018 10:02 CDT


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Channel One News devotes 1/2 of show to promoting Marvel movie.

February 28, 2018
Channel One News devotes 1/2 of show to promoting Marvel movie.

    From Jim Metrock: To understand what the marketing geniuses at Channel One did today on its in-school TV show, you have to understand the current “war” between the Marvel Cinematic Universe and the DC Expanded Universe. Two movie studios have their own cast of superheros (Marvel: Spiderman, Black Panther and DC: Superman,...
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Arizona NPR reports on SkoolLive

February 27, 2018
Arizona NPR reports on SkoolLive

Play audio:   https://kjzz.org/content/613395/digital-touch-screens-display-school-information-ads-students
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SkoolLive gets attention in Arizona.

February 23, 2018
SkoolLive gets attention in Arizona.

Digital billboards put ads in front of students. Are they harvesting personal info, too? Anne Ryman, The Republic | azcentral.com. Feb. 20, 2018 When Perry High School in Gilbert installed 7-foot-tall kiosks with digital screens on campus last year, it joined more than 160 schools that use the technology across the country. The electronic screens could display...
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Demopolis Middle gets a “C” on report card, but has time to watch Channel One

February 20, 2018
Demopolis Middle gets a “C” on report card, but has time to watch Channel One

  VIDEO: Channel One and Demopolis Middle Feb 20 2018 From Jim Metrock: This morning, Channel One News featured a video of students from Demopolis Middle School, Demopolis, AL. And just the other day I was bragging that Alabama schools have done so well ridding their classrooms of Channel One’s marketing scam. A school...
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The infamous Channel One News Sales Video (1997)

February 14, 2018
The infamous Channel One News Sales Video (1997)

Channel One News told us a long time ago who they really are. You won’t like who they really are.
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Somerset (PA) students perform for Channel One.

February 14, 2018
Somerset (PA) students perform for Channel One.

Video: Channel One News Somerset Area JH Feb 14 2018  
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A Kipp elementary school in New Orleans does a bad thing.

February 13, 2018
A Kipp elementary school in New Orleans does a bad thing.

From Jim Metrock: Ugh. This is another new low for the kiddie marketers at Channel One. Today’s Channel One TV show opened with 3rd-graders! reciting the “Channel One News starts right now” script. These are 8-year-old children.  What was this teacher thinking?  What was the principal thinking? (If the principal even knew what was...
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Marsh Creek Sixth Grade takes time from science to film promo film for Channel One.

February 9, 2018
Marsh Creek Sixth Grade takes time from science to film promo film for Channel One.

From Channel One’s February 9 transcript: Students: We are Mr. Cantwell’s fifth-period social studies class from Marsh Creek Sixth Grade Center in Downingtown, Pennsylvania, and Channel One News starts right now! E-A-G-L-E-S … Eagles!
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Derby Middle School takes time out to do a promotional spot for a school vendor.

February 2, 2018
Derby Middle School takes time out to do a promotional spot for a school vendor.

From Jim Metrock: It seems there are more than a few schools that love to film videos for the controversial, kiddie marketing firm Channel One.  Here’s one from Derby, Kansas.   From Channel One’s transcript for Feb. 2, 2018: Students: This is Mr. Loop’s fourth-hour social studies class at Derby Middle School in Derby,...
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Why aren’t Waynesfield-Goshen Middle School students paid for creating this commercial?

February 2, 2018
Why aren’t Waynesfield-Goshen Middle School students paid for creating this commercial?

From Jim Metrock: Here’s another school allowing its students to film a commercial (the students and teacher don’t know its a commercial, but it is) for the struggling youth marketing firm called Channel One News. Most schools have better things to do with their precious school time. Let’s hope the Waynefield-Goshen Local School district...
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VIDEO: Age-inappropriate content on Channel One News.

January 27, 2018
VIDEO: Age-inappropriate content on Channel One News.

From Jim Metrock: To Channel One News employees, children are a target market. They are simply young consumers. When you think of kids that way, you are prone to be a bit insensitive.  Channel One News has a long history of putting age-inappropriate content before the eyes of schoolchildren. That’s why they have lost...
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VIDEO: Captive Audience: Advertising Invades the Classroom

January 26, 2018
VIDEO: Captive Audience: Advertising Invades the Classroom

From Jim Metrock: If you find it hard to believe a kiddie marketing company like Channel One is still in business, this 2006 video from the Media Education Foundation may help you understand why American classrooms attract the likes of Houghton Mifflin’s Channel One.
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