“11 people like this”

May 22, 2015
“11 people like this”

 
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From the archives: February 13, 1998 Channel One’s Infamous How To Cheat On A Book Report

May 21, 2015
From the archives: February 13, 1998  Channel One’s Infamous How To Cheat On A Book Report

Channel One’s Guide On How To Cheat On Book Reports February 13, 1998    We were tipped off to this by a teacher in Canada. (Our friends to the north are being plagued with a Channel One clone called YNN.) Channel One published this on their official web site. It attempts to be humorous and at the same...
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From the archives: May 1, 1997 “How To Be Stupid – The Lessons of Channel One” Mark Crispin Miller

May 20, 2015
From the archives: May 1, 1997  “How To Be Stupid – The Lessons of Channel One” Mark Crispin Miller

      How To Be Stupid – The Lessons Of Channel One May 1, 1997   From Fairness and Accuracy in Reporting Extra! May/June 1997 How to be Stupid The Lessons of Channel One By Mark Crispin Miller News, of course, is not the point of Channel One-any more than it’s the point of those commercial...
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From the archives: 3/20/1997 Channel One promotes most violent network show to students

May 19, 2015
From the archives: 3/20/1997 Channel One promotes most violent network show to students

Channel One Ad Promotes Most Violent Network Show March 20, 1997     Birmingham, AL – School children in several area middle schools (including all Jefferson and Shelby County system schools) were forced to watch a commercial during school for the most violent prime time series on network television. Obligation, a Birmingham-based child advocacy organization, says this is...
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From the archives: 2/7/1997 Our first web article about Channel One.

May 15, 2015
From the archives: 2/7/1997 Our first web article about Channel One.

Speech Given to All Alabama Superintendents of Education February 7, 1997   Prepared remarks by Jim Metrock, President, and Mrs. Pat Ellis, Director of Channel One Project, of Obligation, Inc.,to the Alabama Superintendents of Education meeting, at the Embassy Suites Ballroom, in Montgomery, on February 5, 1997.   Mr. Metrock: Thank you, Dr. Richardson. Our message is...
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Maricopa Unified School District considers Skoollive

April 29, 2015
Maricopa Unified School District considers Skoollive

Cast of characters: Dr. Steve Chestnut, Superintendent Kyle Ryan, Skoollive salesman Mrs. Torri Anderson, Governing Board member (the only Board member asking questions about Skoollive) Mrs. Krista Barrett, Maricopa High School Assistant Principal Mrs. Bernadette Russoniello (a teacher or staff person at Maricopa High School)   From the minutes of the MARICOPA UNIFIED SCHOOL DISTRICT...
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“Revenue sharing”? or “Profit sharing”? SkoolLive misleads school boards.

April 24, 2015
“Revenue sharing”? or “Profit sharing”?  SkoolLive misleads school boards.

Sharing “revenue” means schools ALWAYS get money back.  Sharing “profit” means schools may never receive a dime.  From Jim Metrock:  SkoolLive wants to sign up both national and local advertisers for its in-school digital billboards.  (The company refers to the billboards as kiosks.)  SkoolLive tells local businesses that advertising with SL is a great way...
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Coachella Valley’s school board will sell their students to just about anybody.

April 13, 2015
Coachella Valley’s school board will sell their students to just about anybody.

    From Jim Metrock:  I recently posted an article about the Coachella Valley United School District agreeing to place Skoollive electronic billboards in their school hallways.  These billboards (Skoollive calls them “kiosks”) will bring static, video, and video-with-sound ads into school hallways.  I knew the name “Coachella Valley” sounded familiar and sure enough...
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Schools that want digital billboards in hallways: Coachella Valley Unified (CA)

April 10, 2015
Schools that want digital billboards in hallways: Coachella Valley Unified (CA)

From Jim Metrock: In this Desert Sun article George Kuhn, Skoollive’s Director of Business Development, says the company’s “goal” was to raise a few thousand dollars per month for the school district.  Of course that is just sales talk.  Kuhn could have easily said the company’s “goal” was $100,000 per month for the district.  If I...
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Arielle Hixson joins sinking ship Channel One News

April 2, 2015
Arielle Hixson joins sinking ship Channel One News

From Jim Metrock:  It’s sad to see young people with a real chance to be legitimate journalists sign on with the kiddie marketing firm Channel One.   Check out the background for this dynamic young woman and then try to understand her decision to join Houghton Mifflin’s Channel One News.   http://www.channelone.com/reporter/arielle-hixson/ Note to Ms. Hixson:...
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When discussing SkoolLive remember these numbers: 7311 and 541810

March 25, 2015
When discussing SkoolLive remember these numbers:  7311 and 541810

  SkoolLive is in the advertising business.  Don’t ever forget that.  They want to bring advertising into public school buildings.  Generating advertising revenue is the main way SkoolLive makes money.   There is something called the Standard Industrial Classification Code (SIC).  This is a numbering system that identifies a firm’s primary business activity.  This number allows governments to monitor and collect statistical data...
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Marietta school board votes 4-3 to bring dynamic, video advertising into high school

March 22, 2015
Marietta school board votes 4-3 to bring dynamic, video advertising into high school

 
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Email to Marietta school board members: Say “No” to Skoollive kiosks

March 18, 2015
Email to Marietta school board members: Say “No” to Skoollive kiosks

  From Jim Metrock:  Late in the afternoon of March 17, I received an email from Josh Golin of the Campaign for a Commercial-Free Childhood in Boston.  He referred me to a Marietta Daily Journal article by Brittini Ray that said the Marietta City school board was going to vote that night (March 17) on...
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Don’t show the ads to educators

March 18, 2015
Don’t show the ads to educators


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Is SkoolLive (sic) right for your school?

March 17, 2015
Is SkoolLive (sic) right for your school?

From Jim Metrock:  SkoolLive is yet another attempt by kiddie marketers to bring advertising into public schools.  Today I will begin covering and writing about this company. I had hoped this company would just fade away, but it hasn’t.  They evidently think they can make money doing this.  They obviously haven’t heard of Channel One,...
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Channel One News needs students to help fill up air time.

March 16, 2015
Channel One News needs students to help fill up air time.

      When Houghton Mifflin’s Channel One News plays videos from students, there is a tremendous savings for the in-classroom TV show.  Every minute of student-produced content is one minute less Channel One has to create.   Do other schools want to see student-made videos about their upcoming prom?  Absolutely not, but Channel...
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Insider Mary Cullinane sells stock in Houghton Mifflin. Is 206 shares still too much to hold?

March 1, 2015
Insider Mary Cullinane sells stock in Houghton Mifflin.  Is 206 shares still too much to hold?

Is the stink of Channel One causing Houghton Mifflin people to panic?     December 12, 2014: Houghton Mifflin Harcourt (NASDAQ:HMHC) Insider Mary Johanna Cullinane unloaded 15,000 shares of Houghton Mifflin Harcourt stock on the open market in a transaction dated Tuesday, December 9th. The stock was sold at an average price of $20.18, for...
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Houghton Mifflin Harcourt reports 4th quarter loss. Channel One not helping.

February 27, 2015
Houghton Mifflin Harcourt reports 4th quarter loss.  Channel One not helping.

  From Jim Metrock:  (February 26, 2015) This week Houghton Mifflin Harcourt (HMHC) announced they lost $83.7 million in their fourth quarter.  For the year they lost $111.5 million. Wall Street analysts predicted HMHC to post a quarterly loss of 28 cents per share, but the loss was 59 cents. Houghton Mifflin’s purchase of Channel One...
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Houghton Mifflin Harcourt / Channel One advertising PG-13 movie to elementary school students.

February 25, 2015
Houghton Mifflin Harcourt / Channel One advertising PG-13 movie to elementary school students.

              From Jim Metrock:  This movie contest is on Channel One’s website Channelone.com.  This is the site that students in high school to elementary school go to find out more information after seeing the Channel One News show in their classrooms.  Channel One rarely posts the MPAA ratings...
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Overview of Channel One from the CCFC

February 11, 2015
Overview of Channel One from the CCFC

  Campaign for a Commercial-Free Childhood – 2012
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Houghton Mifflin brings shocking footage of deadly airplane crash to children.

February 5, 2015
Houghton Mifflin brings shocking footage of deadly airplane crash to children.

      From the Houghton Mifflin/ Channel One News script: Last up, at least 25 people were killed in a plane crash yesterday, crashing into a bridge in Taiwan’s capital city, Taipei. A car’s dashboard camera captured the moment the plane came careening sideways out of the sky toward traffic; the plane’s wing clipping...
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Houghton Mifflin’s unwanted curriculum.

January 18, 2015
Houghton Mifflin’s unwanted curriculum.

From Jim Metrock:  Houghton Mifflin Harcourt made a bad decision when they took over Channel One News.HMH evidently thought they could convert Channel One’s old videos and transcripts into a product that schools would not only desire, but would actually buy (with real money).  It hasn’t happened.  It won’t happen.   Houghton Mifflin acquired a...
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