Houghton Mifflin/Channel One’s hazardous waste problem

July 28, 2014
Houghton Mifflin/Channel One’s hazardous waste problem

        Required reading for Houghton Mifflin’s CEO Linda Zecher and SVP CJ Kettler. http://adem.alabama.gov/programs/land/landforms/CRTInd.pdf   From Jim Metrock:  Channel One thought that they could quickly and painlessly remove millions of dollars of equipment disposal fees from their balance sheet (before they were acquired by Houghton Mifflin)  by dumping the disposal costs...
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Channel One’s current contract

July 21, 2014
Channel One’s current contract

  From Jim Metrock:  This is the current Channel One contract with schools as of July 21, 2014:   Network Participation Agreement General Terms This Network Participation Agreement (this “Agreement”) sets forth the terms and conditions pursuant to which the subject school (the “School”) is entitled to participate in the Educational Network (the “Network”)...
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Trying to interact with Channel One News

July 20, 2014
Trying to interact with Channel One News

From Jim Metrock: The lazy, crazy days of summer have taken their toll on Channel One News.  The company has a section of its Channelone.com website called “Interact.”   The section sounds more engaging than it really is. Most of the content consists of simple multiple-choice quizzes or slideshows.   Below is a screen shot of Channel One’s...
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Channel One gets lazy with summer Weekly News Roundups

July 19, 2014
Channel One gets lazy with summer Weekly News Roundups

        From Jim Metrock:   During the summer months Channel One News doesn’t film any newscasts.  Why don’t they do their news program on their website for young people who look to Channel One News to keep them informed about the world?  Doesn’t Channel One News seek to “encourage students to...
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The end of the line for Channel One News.

July 8, 2014
The end of the line for Channel One News.

A peek behind the curtain reveals Channel One News is shooting blanks.  Subscription curriculum product is DOA.  Few will pay for this amateurish effort.        
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End of the line.

July 1, 2014
End of the line.


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Flocab drops Channel One News

July 1, 2014
Flocab drops Channel One News

From Jim Metrock:  The hip hop education publisher Flocabulary has ended their relationship with Channel One News according to a spokesperson for Flocabulary.   Channel One News featured Flocab’s Week in Rap every Friday.  This helped Channel One fill up its Friday show with content it did not have to create.   When it...
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What do English teachers think of Houghton Mifflin’s Channel One TV show?

June 25, 2014
What do English teachers think of Houghton Mifflin’s Channel One TV show?

     Houghton Mifflin’s quest to enter classroom advertising business will draw ire of teachers. 1992 Resolution still NTCE’s position.    From Jim Metrock:  Early on, the National Council of Teachers of English (NCTE) passed this resolution opposing Channel One.   This position statement is as strong as it gets.  The NCTE urges teachers...
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What will Houghton Mifflin/Channel One do about parents?

June 24, 2014
What will Houghton Mifflin/Channel One do about parents?

  From Jim Metrock:   Parents have always been a problem for Channel One.  Now that problem is Houghton Mifflin’s problem.   Channel One is a company that brings TV commercials into American classrooms.  That’s why the company was created; that’s why the company exists today.   When Channel One aired commercials for movies and...
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Congratulations to Channel One News.

June 20, 2014
Congratulations to Channel One News.

From Jim Metrock: It’s June 2014 and I congratulate Channel One for winning four! Telly Awards. The article below was published on June 22, 2012., yet it is still timely.         Channel One Wins Five!! Telly Awards From Jim Metrock: When Channel One News does something right, I have to congratulate...
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Houghton Mifflin’s Linda Zecher becomes new Queen of Classroom Junk Food Ads

June 18, 2014
Houghton Mifflin’s Linda Zecher becomes new Queen of Classroom Junk Food Ads

From Jim Metrock: Since May 13 Channel One News has been under the control of Linda Zecher the CEO of Houghton Mifflin Harcourt.  The arrangement for Channel One’s CJ Kettler to report directly to Ms. Zecher shows the closeness Zecher is to decision making at Channel One. When Houghton Mifflin Harcourt acquired Channel One,...
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Would you like a high sugar junk drink with that movie?

June 17, 2014
Would you like a high sugar junk drink with that movie?

Houghton Mifflin OKs junk food and movie ads for middle school students. From Jim Metrock: Think Channel One would improve under their new owner Houghton Mifflin?  It is still too early to make a firm judgment about the new Houghton Mifflin/Channel One entity, but it’s not looking good. Check out this clip from the May...
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Kettler adds another title.

June 13, 2014
Kettler adds another title.

From Jim Metrock: Ms. CJ Kettler is now a Houghton Mifflin Harcourt Senior Vice President.  Sweet.  That didn’t take long. It is obvious that Houghton Mifflin is excited about having Ms. Kettler on board.  According to the Boston Business Journal, Ms. Kettler will surprisingly report directly to HMH’s CEO Linda Zecher.  That has to miff...
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Ads vs Reality

June 12, 2014
Ads vs Reality

http://www.dailymail.co.uk/femail/article-2655351/The-art-deceptive-advertising-From-brown-shoe-polish-burgers-hairspray-brighter-ingredients-commercials-trick-buying-products.html
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Houghton Mifflin/Channel One plays dirty trick on First Lady

June 10, 2014
Houghton Mifflin/Channel One plays dirty trick on First Lady

From Jim Metrock: Channel One’s CEO Ms. CJ Kettler has advertised Sunny D junk drink ads along side healthy lifestyle public service announcements before.  Click here. It is hoped that no nonprofit organization that in any way promotes healthy living for young people will ever again partner with Channel One News, now owned by Houghton Mifflin Harcourt.  Why would any...
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An interview (of sorts) with Channel One’s CEO CJ Kettler

June 8, 2014
An interview (of sorts) with Channel One’s CEO CJ Kettler

  Channel One’s CJ Kettler gives first interview since 2012 hiring.   Interviewer serves up powder puff questions for secretive executive.     For the full interview click here. From Jim Metrock: How secretive is CJ Kettler?  She didn’t want anyone to know she was hired to be CEO of Channel One.  She had been in...
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More ads coming to Houghton Mifflin/Channel One?

June 6, 2014
More ads coming to Houghton Mifflin/Channel One?

From Jim Metrock: The recent acquisition of Channel One by Houghton Mifflin Harcourt may mean all these on-air personalities will be back next year. Houghton Mifflin has given Channel One a big boost.  Channel One’s advertising revenue had to have taken a big hit this past year – there were so few full-paying spots...
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This is Channel One

June 5, 2014
This is Channel One

   From Jim Metrock:   Channel One News held its first, and more than likely last, Google Hangout this afternoon. It was a sad thing to watch. I mean real sad. It was like watching the movie This is Spinal Tap, but without the laughs. In the movie Spinal Tap is a rock band that finds...
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Speaking of teachers…

June 3, 2014
Speaking of teachers…

And yes, the National Education Association is STILL opposed to Channel One in American classrooms.  
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Teacher criticizes Channel One’s “Ads in schools” report

June 2, 2014
Teacher criticizes Channel One’s “Ads in schools” report

   See our original story.  Unbelievable that Channel One NEWS would do a news story on “Ads in schools” and not mention itself.  But, that’s what students get when Channel One News is brought to them by a youth marketing company.  (Channel One News was developed in order to put advertising in front of a...
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The ugly legacy of Channel One News

June 1, 2014
The ugly legacy of Channel One News


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Which states have the most Houghton Mifflin/Channel One contracts?

June 1, 2014
Which states have the most Houghton Mifflin/Channel One contracts?

Texas has over 10% of all Houghton Mifflin/Channel One contracts.      TOP TEN STATES   TEXAS  (10.6) OHIO  (7.68) PENNSYLVANIA  (6.02) TENNESSEE  (5.34) ILLINOIS  (4.81) MICHIGAN  (4.64) ALABAMA  (4.25) NORTH CAROLINA  (3.73) LOUISIANA  (3.68) MISSISSIPPI  (3.66)   SECOND TEN   INDIANA  (3.11) GEORGIA  (3.09) KENTUCKY  (2.59) SOUTH CAROLINA  (2.57) FLORIDA  (2.45) NEW JERSEY...
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