Channel One is back. Few young people care.

August 24, 2016
Channel One is back. Few young people care.

From Jim Metrock: Yes, those lovable, wannabe journalists at Channel One News are back.  Well, not all of them – Maggie Rulli left months earlier. Are students excited about seeing their favorite on-air personalities back on their classroom screens?  I don’t think so. As you see, in two days the Facebook post announcing, “Channel...
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Moving van at the dock: Channel One has to move again.

August 23, 2016
Moving van at the dock: Channel One has to move again.

“ANNOUNCEMENT: Channel One’s New York offices are moving this week. As of Monday, October 8th, we will be located at 1440 Broadway, 17th Fl., NY, NY 10018. Our new phone # is: 212-204-3700; Fax: 212-204-3960. All e-mails remain the same. Please make note of the change.” From Jim Metrock:  That was 2001.  Sinking revenues...
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Sick Houghton Mifflin may consider pulling plug on Channel One News.

August 9, 2016
Sick Houghton Mifflin may consider pulling plug on Channel One News.

From Jim Metrock: In 2014 Houghton Mifflin Harcourt (HMH) had a lot of people scratching their heads when they acquired the burned-out, remaining assets of Channel One News. Only two years before, Houghton Mifflin emerged from an embarrassing bankruptcy. Why did HMH acquire Channel One when this controversial youth marketing company had little chance of adding...
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Skoollive attempts comeback with new website.

July 30, 2016
Skoollive attempts comeback with new website.

Here is a sample of Skoollive’s new website.
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Skoollive: Back from the dead?

July 3, 2016
Skoollive: Back from the dead?

Advocate?  Innovate?  Connect?  Inspire? This appears to be the look of Skoollive’s new website.  This kiddie-marketing company has tried to reinvent itself several times before. This time let’s hope Skoollive will be more transparent with schools, parents, and the public. Don’t hold your breath.
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Channel One News not hiring, as if you were interested.

June 2, 2016
Channel One News not hiring, as if you were interested.

From Jim Metrock:  Houghton Mifflin’s controversial Channel One News is not hiring. Summer is a bad time for this dinosaur of a youth marketing firm.  The summer months are a perfect time for schools to end their contract with Channel One.  When a TV show is losing their audience, why hire more people?  
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Maggie Rulli leaves Channel One News

May 30, 2016
Maggie Rulli leaves Channel One News

  From Jim Metrock: Channel One’s on-air personality Maggie Rulli is leaving. Her last day was Friday, May 27. Ms. Rulli stayed too long at the controversial, in-school TV show.  Her role was to be the pretty face to Houghton Mifflin Harcourt’s ugly commercial exploitation of school kids via their Channel One News subsidiary. Sadly she stayed with this...
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Schools continue to disrespect Channel One News

May 9, 2016
Schools continue to disrespect Channel One News

    From Jim Metrock: Schools continue to show Channel One before school starts.  Schools that are serious about academics will not allow Channel One News to interfere with their school day.  The remaining advertisers on Channel One have to know that the TV show doesn’t have the audience it once had. Students at...
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From the archives: Channel One Promotes Another Drug Movie

March 13, 2016
From the archives: Channel One Promotes Another Drug Movie

Note: This post was originally published July 2, 2001. From Jim Metrock – Channel One can’t have it both ways. They run some anti-drug public service announcements and urge schools not to end their contract because these PSAs are so important to children, yet Channel One continues to advertise and promote movies that send...
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From the archives: Channel One’s bad message about drugs

March 12, 2016
From the archives: Channel One’s bad message about drugs

                http://www.obligation.org/pdf/c1brochurefinal032808.pdf
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From the archives: Channel One News tells kids, Half of your parents tried pot. (1997)

March 11, 2016
From the archives: Channel One News tells kids, Half of your parents tried pot. (1997)

                      This story from 1997 is the first time we taped a Channel One News story that sent a wrong drug message to students. How demoralizing is it to be in middle school and hear this “reporter” tell you that 1/2 of all parents...
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From the archives: Drugs, Sex, and Channel One News

March 10, 2016
From the archives: Drugs, Sex, and Channel One News

March 10, 2016 Note:  Channel One News has a long history of advertising movies and TV shows that normalize and even glamorize teen drinking and teen drug use.  Search for  “drugs” and “teen drinking” on this site and you will be nauseated by what Channel One and its advertisers put in front of American teens...
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“Thanks for watching!” and we REALLY mean it!

February 29, 2016
“Thanks for watching!” and we REALLY mean it!

From Jim Metrock:  I check in on Channel One News only occasionally now.  The company is a shell of its former self.  Fewer and fewer students see Channel One’s advertising, news, and fluffy filler content.  American schools are so much better with the fall of Channel One News. Below is a February 25th Facebook post...
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Houghton Mifflin’s Channel One asks third graders about “dirty dancing”

January 31, 2016
Houghton Mifflin’s Channel One asks third graders about “dirty dancing”

From Jim Metrock: Houghton Mifflin Harcourt’s Channel One wants schoolchildren, down to eight, to tackle the important issue of dirty dancing. HMH’s Channel One News maintains one website for all its student audiences, ranging from high school seniors to third grade students.  Channel One recently ask students, “Do you think schools should cancel dances because...
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“I don’t think we would be gaining very much from this at all.”

January 29, 2016
“I don’t think we would be gaining very much from this at all.”

From Jim Metrock:  Last year I posted an article about Skoollive being rejected by Plattsmouth, Nebraska public schools.  I found this longer article about the vote.  A quote by board member Karen Parsons may be helpful to other school board members across the country. “I seriously don’t see how this would help us,” Karen Parsons, board member, said....
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The National Coalition to Protect Student Privacy is not happy with Skoollive.

January 28, 2016
The National Coalition to Protect Student Privacy is not happy with Skoollive.

  The National Coalition to Protect Student Privacy is an organization that works to safeguard student privacy from predatory military recruitment practices. The NCPSP has written about Skoollive.  You don’t have to be a psychic to know they’re not happy about Skoollive’s hallway billboards (kiosks). SkoolLive – Skool Jive – A new, interactive digital invasion of...
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Skoollive readies advertising assault on skoolkids.

January 24, 2016
Skoollive readies advertising assault on skoolkids.

              From Jim Metrock:   Digi International makes cellular routers.  In its recent first quarter financial release, the company boasts of winning the Skoollive account.  I post this because it gives schools and the public more insight into Skoollive’s real intentions. The key sentence is: The interactive ability allows advertisers to engage...
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Major Jason C. Hall reporting for Skoollive duty.

January 15, 2016
Major Jason C. Hall reporting for Skoollive duty.

From Jim Metrock:  The newest salesman for Skoollive is Jason Hall.  I don’t quite understand Skoollive’s military plans, but I am sure it will be entertaining.  
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Too cool for Skool.

January 13, 2016
Too cool for Skool.

    No comment needed. http://www.skoollive.com/#!rates/dg008
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How Skoollive plans to get your child’s phone number

January 3, 2016


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Rearranging deck chairs on the Titanic: Skoollive updates website

December 5, 2015
Rearranging deck chairs on the Titanic: Skoollive updates website

  From Jim Metrock:  Skoollive is still afloat!   The company has been quietly rebranding itself as “the first nationwide, on-campus digital network.”  No joke.  That’s what they are calling themselves now. They have changed their website (www.skoollive.com) but they still have the same product and business model that so underwhelmed American schools in 2014. But who...
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Evaluating Skoollive’s Twitter account.

November 11, 2015
Evaluating Skoollive’s Twitter account.

From Jim Metrock: This is a screen shot of Skoollive’s Twitter page taken today November 10. After three years on Twitter and after extensive regional and national marketing efforts, the company has managed to accumulate 91 followers (and two of those are Obligation and the Campaign for a Commercial-Free Childhood).  Having only 16 “likes”...
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