Does your school still have Channel One News?
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Fool your friends: Skoollive Student Influencer Application

June 21, 2018
Fool your friends: Skoollive Student Influencer Application

  From Jim Metrock: The controversial Skoollive marketing firm is now trying to get young people to market stuff to other young people.  Students, like everyone else, are influenced by their peers.  Skoollive simply wants to monetize that influence. I can see it already.  “Hey, kid, try this product and tell your friends through...
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Channel One on air personalities: Who’s coming back for 2018-19?

June 14, 2018
Channel One on air personalities: Who’s coming back for 2018-19?

  All smiles and giggles with another year of commercially exploiting schoolchildren under their belts. The primary job of these Channel One yahoos is to sell stuff to teens and preteens. Each of them is tremendously accomplished at their kiddie marketing jobs. Each of them knows, or should know, they are especially hurting children in lower-income...
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A look back – 2006: “The Company is in the process of assessing the business.”

June 13, 2018
A look back – 2006:  “The Company is in the process of assessing the business.”

Note:  Obligation, Inc. published this on November 8, 2006: PRIMEDIA Reports Third Quarter 2006 Results Tuesday November 7, 8:30 am ET “However, the magnitude of other challenges has increased, causing us to reduce 2006 guidance. Channel One is having a worse-than-expected 2006 selling season. Enthusiast Media’s International Automotive category continues to decline as the...
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Junk food ads on Channel One News 1997-2002

June 8, 2018
Junk food ads on Channel One News 1997-2002


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Buh-Bye, Channel One.

May 25, 2018
Buh-Bye, Channel One.

From Jim Metrock: Channel One used to broadcast into June, but they stopped that a few years ago. It was just too much work. The lazy employees at Channel One News have signed off today for the remainder of May, all of June and July and a few weeks of August.  No need to...
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Northeastern High School (OH) goes gaga over Channel One.

May 8, 2018
Northeastern High School (OH) goes gaga over Channel One.

From Jim Metrock: It’s rare to see high school students participate in a Channel One News stunt.  Usually, students just out of elementary school love to send in their “shout outs” so they can see themselves on the classroom TV screen. However, Northeastern High School students in Springfield, OH had some middle school-fun by filming...
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Channel One News ripping off CBS News? Remember when Ch1 promoted Red Bull to kids?

May 1, 2018
Channel One News ripping off CBS News? Remember when Ch1 promoted Red Bull to kids?

From Jim Metrock: Channel One News has a well-earned reputation for laziness and sloth.  If a young person wants to do as little as they possible and still be called a “reporter” there is only one place to go: Channel One News. Let me show you something interesting. Watch this video of a news...
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Livingston Parish Schools still show Channel One.

April 18, 2018
Livingston Parish Schools still show Channel One.

Email sent to Livingston Parish school board members. —— VIDEO:  https://youtu.be/Bah4FWweSUE Dear School Board Member, It appears that some of your classrooms are still showing the controversial Channel One TV show. Only a decreasing minority of American school districts are still bringing this company’s advertising into classrooms. More than likely a previous board experimented with Channel...
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Bill Nye, the Thoughtless Guy

April 11, 2018
Bill Nye, the Thoughtless Guy

  From Jim Metrock:  Bill Nye appeared on Channel One News yesterday. He was there to promote science to young viewers.  And he was there to promote his brand. Mr. Nye has been a very successful self-promoter for decades. Having absolutely no training as a scientist, he has been phenomenally successful in creating the misleading...
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Channel One News is out of Rome, GA.

March 31, 2018
Channel One News is out of Rome, GA.

From Jim Metrock: The article below is from November 15, 2005. Since that time I have been to Italy and I still like Rome, Georgia better. I recently contacted the Rome City school district and found out that Channel One News is gone from its schools. I don’t know when it was given the...
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You can’t make this stuff up: Skoollive brings Dairy Queen ads into schools.

March 30, 2018
You can’t make this stuff up:  Skoollive brings Dairy Queen ads into schools.

From Skoollive’s website:
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SkoolLive marketing draws down on the youngest of schoolchildren.

March 15, 2018
SkoolLive marketing draws down on the youngest of schoolchildren.

From Jim Metrock: This is from SkoolLive’s newly redesigned website. Elementary kiosks.  Look at the age of these children. SkoolLive chose this photograph. This was no accident. Are two of these children first graders or younger?  What are the geniuses at SkoolLive going to sell to first-graders?
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Let’s try this again. Repackaged SkoolLive wants to be known as “The Voice of Generation Z.”

March 15, 2018
Let’s try this again.  Repackaged SkoolLive wants to be known as “The Voice of Generation Z.”

From Jim Metrock: SkoolLive is a company that refuses to die.  After closing down their website for several days, SkoolLive is back online.  Check out the incredibly resistant school marketers at www.skoollive.com.  That’s correct. They continue to insist on misspelling “school.” 
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How big is a SkoolLive ad? Yuge!

March 14, 2018
How big is a SkoolLive ad? Yuge!

It’s all about the advertising, baby.  
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Grand County (UT) school uses taxpayer money to film Channel One promo film

March 7, 2018
Grand County (UT) school uses taxpayer money to film Channel One promo film

VIDEO: Helen Knight Elementary School promo video for Channel One March 7 2018 From Jim Metrock: Each of these students should have been paid between $170 and $250 f0r their performance in a scripted commercial for Channel One.  Did Grand County school officials get informed, written consent from all parents before plastering their child’s...
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SkoolLive is “reimagining itself” for the X time.

March 2, 2018
SkoolLive is “reimagining itself” for the X time.

From Jim Metrock:  SkoolLive, those loveable kiddie marketers who just can’t seem to do anything right (thank goodness), is doing yet another “do over.” Will the public no longer see the unpleasant, frantic video that begins automatically on their home page?  What a shame, after all, somebody paid for that. Don’t get your hopes...
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SkoolLive’s new public face as of March 1, 2018 10:02 CDT

March 1, 2018
SkoolLive’s new public face as of March 1, 2018 10:02 CDT


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Channel One News devotes 1/2 of show to promoting Marvel movie.

February 28, 2018
Channel One News devotes 1/2 of show to promoting Marvel movie.

    From Jim Metrock: To understand what the marketing geniuses at Channel One did today on its in-school TV show, you have to understand the current “war” between the Marvel Cinematic Universe and the DC Expanded Universe. Two movie studios have their own cast of superheros (Marvel: Spiderman, Black Panther and DC: Superman,...
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Arizona NPR reports on SkoolLive

February 27, 2018
Arizona NPR reports on SkoolLive

Play audio:   https://kjzz.org/content/613395/digital-touch-screens-display-school-information-ads-students
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SkoolLive gets attention in Arizona.

February 23, 2018
SkoolLive gets attention in Arizona.

Digital billboards put ads in front of students. Are they harvesting personal info, too? Anne Ryman, The Republic | azcentral.com. Feb. 20, 2018 When Perry High School in Gilbert installed 7-foot-tall kiosks with digital screens on campus last year, it joined more than 160 schools that use the technology across the country. The electronic screens could display...
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Demopolis Middle gets a “C” on report card, but has time to watch Channel One

February 20, 2018
Demopolis Middle gets a “C” on report card, but has time to watch Channel One

  VIDEO: Channel One and Demopolis Middle Feb 20 2018 From Jim Metrock: This morning, Channel One News featured a video of students from Demopolis Middle School, Demopolis, AL. And just the other day I was bragging that Alabama schools have done so well ridding their classrooms of Channel One’s marketing scam. A school...
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The infamous Channel One News Sales Video (1997)

February 14, 2018
The infamous Channel One News Sales Video (1997)

Channel One News told us a long time ago who they really are. You won’t like who they really are.
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