A student does a backward somersault at Wakefield Middle School, and why it matters.

September 23, 2017
A student does a backward somersault at Wakefield Middle School, and why it matters.

Wakefield Middle School student performs a backward somersault to help promote a school vendor. What if she was injured doing this? Did the teacher or school obtain informed, written consent from parents of students before they performed and read their script and before their likenesses were nationally distributed? Does the Wake County Public School System...
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Channel One News keeps showing video plugging vulgar Teen Vogue on FB

September 21, 2017
Channel One News keeps showing video plugging vulgar Teen Vogue on FB

  From Jim Metrock: Channel One News keeps on plugging Teen Vogue and their radical sexual and political agenda with high school, middle school, and elementary school kids. Elementary school students?!  Yes, Channel One has a version of their daily show for elementary school students.  They say they do not have advertising on this...
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La Porte High School (IN) encourages students to sign up for debit cards

September 18, 2017
La Porte High School (IN) encourages students to sign up for debit cards

SkoolLive brags about advertising debit cards to secondary school students. From Jim Metrock:  It’s a bit unusual for a high school to actively encourage students to apply for a debit card. Not sayin’ it hasn’t been done before, but… the La Porte High School in Indiana (not the Texas school by the same name)...
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Elida Local Schools drop Channel One News

September 13, 2017
Elida Local Schools drop Channel One News

From Jim Metrock:  Congratulations to the community of Elida, Ohio for removing the controversial Channel One News program from their schools.  School officials listened to parents and took the responsible step of removing Channel One’s often age-inappropriate content from classrooms. Reminder: No educational organization endorses or approves the showing of Channel One News in...
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SkoolLive’s contract. School districts beware.

September 13, 2017
SkoolLive’s contract. School districts beware.

  From Jim Metrock: This is a SkoolLive contract from Arizona. The lawyer who wrote this didn’t do a good job of proofreading. I cleaned up some grammar mistakes but left plenty. (I can’t complain too much about grammar mistakes. I make my share.) Bad grammar is the least offensive thing about this contract....
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SkoolLive gives schools 48 hours.

September 12, 2017
SkoolLive gives schools 48 hours.

  From Jim Metrock: Contracts, like government regulations, are hard to read unless you break the contract down into smaller pieces. Since law school days I have always found it helpful to write out the clauses, phrases, and qualifying terms, something like I’ve done below in blue.  When I do that, it makes the true...
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Skoollive says they are in these schools districts nationwide.

September 10, 2017
Skoollive says they are in these schools districts nationwide.

    From Jim Metrock: I am distressed by the number of school districts that have signed up to install Skoollive’s electronic billboards (aka kiosks). If all these districts have signed any type of contract with Skoollive, my faith in American education will take a big hit.  Obligation, Inc. will be contacting these districts...
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Preteens too uptight about gender? Channel One News is going to do something about it!

September 9, 2017
Preteens too uptight about gender? Channel One News is going to do something about it!

From Jim Metrock: On August 28, 2017, Channel One News took valuable school time to tell their captive audience of school kids about the MTV Video Music Awards. The producers at Channel One must love MTV and the VMA show because they sent one of their on-air personalities Azia Celestino to Los Angeles to...
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Channel One News brings back Maggie to fill up air time.

September 8, 2017
Channel One News brings back Maggie to fill up air time.

From Jim Metrock: The big star this week on Channel One News was Maggie Rulli.  Maggie Rulli!? Didn’t she quit Channel One News over a year ago? This is how Channel One works: if a news subject is somewhat timely, and Channel One has some old videos on that subject, they will simply replay...
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One-sided story on Kaepernick raises questions about Channel One News.

August 31, 2017
One-sided story on Kaepernick raises questions about Channel One News.

Channel One News demeans Civil Rights icon, tells students Kaepernick may be a modern day Rosa Parks. Kids told multi-millionaire Kaepernick is a helpless victim of corporations. Chilling transformation underway at Channel One News: More slanted news, more editorializing. From Jim Metrock:  Channel One’s lovefest for Colin Kaepernick is disgusting. This follows Channel One’s bizarre...
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We’ll give you three… er, two minutes.

August 30, 2017
We’ll give you three… er, two minutes.

From Jim Metrock: Channel One has never been popular in Massachusetts.  Does the name “Billerica” sound familiar? It’s hilarious how the Dudley-Charlton school district in Dudley, MA “honors” their Channel One contract. Channel One’s contract states: 4) The School agrees to receive the Channel One News programs from Channel One and to show the...
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AL school kicks Channel One News where it hurts.

August 29, 2017
AL school kicks Channel One News where it hurts.

From Jim Metrock: Channel One has always considered the Tuscaloosa County (AL) school district a loyal “Channel One district.”  This district like most in Alabama that still have a trace of Channel One’s presence in its schools, doesn’t care a whit about the Channel One contract. The district’s Davis-Emerson Middle School has proudly shown...
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Subscribe now! Please!

August 23, 2017
Subscribe now! Please!

  From Jim Metrock:  It’s not working out. Channel One News limps into this new school year with an audience problem and a packaging problem. The “good old days” of over 8 million students in its captive audience are gone. Students at schools that still technically show the program, don’t see the program.  Since...
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Channel One News: The No News Channel

August 20, 2017
Channel One News: The No News Channel

From Jim Metrock: Channel One News calls themselves a “digital content provider dedicated to encouraging kids to be informed, digitally-savvy global citizens.” This is funny.  Channel One News is no such thing. All summer long the lazy, wannabe reporters at Channel One have told schoolchildren NOTHING about current events.  Why not?  They have a...
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Who is Phillip Picardi? Why is Channel One News allowing him to talk to your child?

August 19, 2017
Who is Phillip Picardi? Why is Channel One News allowing him to talk to your child?

    From Jim Metrock:  You probably know about the ugly incident in May on Channel One News.  Teens and preteens got a massive dose of Teen Vogue in a feature story Channel One showed that was nothing more than a very long commercial for the controversial Teen Vogue magazine/web site. Teen Vogue and...
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Skoollive discounts ad packages.

August 15, 2017
Skoollive discounts ad packages.

From Jim Metrock:  Skoollive exists to sell advertising in schools.  They are not having great success. If they were, they wouldn’t be lowering their ad package prices. Few businesses want to be associated with Skoollive’s efforts to bring video commercials into public school hallways. A local business who wants to support their local school...
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Few excited about Channel One News starting up again.

August 13, 2017
Few excited about Channel One News starting up again.

From Jim Metrock:  This poll over three days, shows only 11 visitors cared to vote.  It seems that 7 visitors (probably Channel One employees) nationwide, are excited about the notorious kiddie marketers at Channel One News returning on August 21. The efforts of parents and educators to eliminate this controversial, highly commercialized waste of...
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Skoollive video. Must see.

August 10, 2017
Skoollive video. Must see.

From Jim Metrock:  When Skoollive talks about “Positive impact, lasting impact” they are NOT talking about anything educational.  Their company is dedicated to making a lasting advertising and branding impact on students. Skoollive mainly serves advertisers, not students, not schools.  
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Rockridge Junior High’s Channel One promotional video.

August 9, 2017
Rockridge Junior High’s Channel One promotional video.

Watch for yourself:     channel-one-promo-video-rockridge-jr-high-dec-5-2016   Students: We’re Mrs. Benac’s sixth-grade class from Rockridge Junior High in Taylor Ridge, Illinois, and we’re flying into this Channel One! Azia: Thanks to Rockridge Junior High for takeoff on this Monday.
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Channel One News Hall of Shame: VIDEO: Normalizing alcohol and drug use among teens (2011)

August 8, 2017
Channel One News Hall of Shame: VIDEO: Normalizing alcohol and drug use among teens (2011)

From Jim Metrock: Channel One News has a long history of normalizing teen alcohol use. I’m posting this 2011 article to remind parents and educators why Channel One News is so controversial. From Channel One’s official scripts for April 7 and 8, 2011 (Our highlights in RED and our comments in BLUE): On April 7, 2011,...
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Skoollive is advertising McDonalds on school kiosks

August 7, 2017
Skoollive is advertising McDonalds on school kiosks

From Jim Metrock:  It’s been discovered recently that one of Skoollive’s advertising partners is McDonald’s. Of course no fast food company will dare advertise their fast food in public schools, so what they try to do nowadays is simply promote their brand.  Even the repulsive Channel One News no longer allows McDonald’s golden arches to...
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Channel One News advertised Twinkies to schoolchildren.

August 7, 2017
Channel One News advertised Twinkies to schoolchildren.

From Jim Metrock:  Why would the kiddie marketers at Channel One News advertise Hostess Twinkies to schoolchildren when they knew there was a childhood obesity crisis in the country? The reason is simple: Channel One News was created by advertising and marketing people to sell whatever they could get away with to a captive...
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