Collapsing: Channel One News loses another 500,000 student viewers.

October 2, 2012
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 Channel One News is quickly disappearing from classrooms.

 

There are a lot of tears nowadays at Channel One News. 
Plummeting audience numbers means shrinking ad revenue.
Shrinking ad revenue of course means… oh no, there go the tears again.

 

A 9.0% loss of audience follows 2011’s loss of 8.3%.

For the last two years (730 days), Channel One News has lost on average 1,300 student viewers PER DAY. 

 

From Jim Metrock:

Schools are dumping Channel One News at an ever increasing pace.

In 2010, Channel One admitted to a audience of “nearly 6 million” students. That figure represented a loss of over 2 million students from the peak of “over 8 million” in 1999/2000.

Since 2010, Channel One has lost an additional 1,000,000 students. Today, October 2, 2012, Channel One is claiming they have “nearly 5 million” remaining in their classroom audience.  “Nearly 5 million” means they have 4 million-something under contract.  

Below: Take a trip through time and see for yourself Channel One’s self-documented disappearing act.

 

 

 

1998 

Audience:

Schools: “more than 12,000”

Classrooms:

Documentation:

 

 

 

1999

Audience: “more than 8 million”

Schools: “more than 12,000”

Classrooms: “440,000”

Documentation:

 

 

 

1999 

Audience: “8.1 million”

Schools:

Classrooms:

Documentation:

 

 

 

2000 

Audience: “over 8 million”

Schools: “12,000”

Classrooms: “400,000”

Documentation:

 

 

 

2002 

Audience: “nearly 8 million”

Schools:

Classrooms: “over 350,000”

Documentation:

 

 

 

2003 

Audience: “nearly 8 million”

Schools: “nearly 12,000”

Classrooms:

Documentation:

 

 

 

July, 2005 

Audience: “over 7.7 million”

Schools:

Classrooms: “over 350,000”

Documentation:

 

 

 

December 20, 2005 

Audience: “more than 7 million”

Schools: “11,000”

Classrooms: “over 300,000”

Documentation:

 

 

 

June 27, 2011 

Audience: “nearly 6 million”

Schools:

Classrooms:

Documentation:

 

 

 

September 7, 2011

Audience: “nearly 5.5 million”

Documentation:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 

October 2, 2012 

Audience: “nearly 5 million”

Schools: “7,000”

Documentation:

Taken from Channelone.com on October 2, 2012.

 

 

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