When discussing SkoolLive remember these numbers: 7311 and 541810

March 25, 2015
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Screen Shot 2015-03-25 at 3.36.06 PMSkoolLive is in the advertising business.  Don’t ever forget that.  They want to bring advertising into public school buildings.  Generating advertising revenue is the main way SkoolLive makes money.  

There is something called the Standard Industrial Classification Code (SIC).  This is a numbering system that identifies a firm’s primary business activity.  This number allows governments to monitor and collect statistical data describing the economy.  The North American Industry Classification System (NAICS) is a newer code that allows for two more numbers in the code thereby making classifications more precise.

Guess what SkoolLive’s SIC and NAICS numbers are? and what they mean? 

 

SIC Code 7311 Advertising Agencies

Establishments primarily engaged in preparing advertising (writing copy, artwork, graphics, and other creative work) and placing such advertising in periodicals, newspapers, radio and television, or other advertising media for clients on a contract or fee basis.
 

NAICS  541810 Advertising Agencies

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

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