Skoollive readies advertising assault on skoolkids.

January 24, 2016
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Feast your eyes on two Digi TransPort® WR11 cellular routers. These devices allow advertising and other content to be delivered to Skoollive’s digital billboards (kiosks). Any personally identifiable information that students enter into the billboards will be transmitted back to advertisers and Skoollive through these routers. Digi International must envision selling a lot of these to Skoollive.

 

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From Jim Metrock:   Digi International makes cellular routers.  In its recent first quarter financial release, the company boasts of winning the Skoollive account.  I post this because it gives schools and the public more insight into Skoollive’s real intentions.

The key sentence is: The interactive ability allows advertisers to engage directly with students – conduct surveys, determine product preferences and instantly send promo codes, discount coupons or website links.

The young, wannabe-millionaires at Skoollive will have a hard time explaining sentences like that to parents and teachers.

 

 

“SkoolLive, the first nationwide, on-campus digital network, has selected the Digi TransPort® WR11 to replace VZW USB cellular in its SkoolLive kiosks. The network is available nationwide to qualifying middle and high schools. SkoolLive’s nationwide network of kiosks are located in high traffic locations on participating school campuses. The kiosks are wall mounted and used for school messaging and interactive ad delivery. The interactive ability allows advertisers to engage directly with students – conduct surveys, determine product preferences and instantly send promo codes, discount coupons or website links. There is absolutely no cost to schools wishing to join the network and ad revenues are shared with the schools. SkoolLive has already signed multi-year, exclusive marketing and advertising agreements with more than 1,250 schools representing an audience in excess of 2.2 million students. SkoolLive is currently retrofitting its deployed kiosks with the WR11 units and will include the WR11 router with all future installations.”

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