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About Us

Reminding Businesses and Governments of Their Responsibility to Children

Our children are having their childhood taken away from them by people who put money ahead of the welfare of the young.

Children are hurt when adults treat them as simply "miniature adults".

The offenders range from local music stores that sell children pornographic CDs to well-dressed Channel One executives from Madison Avenue that have declared commercial war on schoolchildren.

Obligation seeks to empower citizens with the resources they need to protect children from the popular culture.
We have allowed our children's world to become toxic - that means we can unallow it.

Obligation is a Birmingham, Alabama-based, nonprofit, child advocacy organization.
 
Jim Metrock, President
Mrs. Pat Ellis, Education Director

 
Obligation's Purpose

Obligation exists to remind businesses and governments of their responsibility to children.

Obligation will only take on battles that we can win. There will be no tilting at windmills. We are local in nature.

We concentrate our efforts in Alabama, although our website may be of use to others across the country.

We care only about what harms children, not adults. If it is good for children, we will promote it; if it harms children, we will change it.

Television is one of our primary concerns because of its great impact on children.

Obligation has become very involved in television issues. That will remain a major focus of our organization. Our popular culture basically comes through the television screen. Its influence is tremendous. Obligation will empower citizens with information that will enable them to make television better for children.

Improving public education is also important to Obligation.

One clear message Obligation seeks to convey to businesses and governments is simple - If you must err, err on the side of protecting children too much or teaching them too much or caring for them too much. If it is age-inappropriate for children, and adults are making money off of it, then Obligation will be there to remind those involved of their responsibility to children.

We will "tell on them" as children might say.
 
The Alabama Chapter of the American Academy of Pediatrics awarded Obligation's president Jim Metrock its 1999 Child Advocate of the Year Award.

September 24, 1999

" I am deeply honored by this award and I am greatly encouraged because the people giving it are the ultimate child advocates. This will help Obligation gets its message out to parents and other concerned Alabamians that they can change the toxic popular culture that inundates Alabama's children."

" I am gratified by the support Obligation has received from virtually all categories of Alabama citizenry - parents, grandparents, teachers, clergy, legislators, civic and business leaders, and our state's pediatricians."

Jim Metrock, President of Obligation, Inc.

Copyright © 1997 - 2008 Obligation, Inc. All Rights Reserved