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Channel One News
Channel One News is a marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for demanding the school show their daily, 12-minute, hyper-commercial TV show to students. That time equals one lost week of instructional time per year. No educational organization endorses the use of Channel One News. Channel One is disproportionately found in schools in low-income areas.
In 2007, Channel One News became even more controversial when it was acquired by Alloy Media and Marketing (creators of Gossip Girl and other raunchy teen and preteen fare). Once the company claimed 8+ million students under contract to watch their program. Since 1997 they have continued to lose schools and now they claim they have “nearly six million” students watching their program.
Channel One News wants your daughter to visit gURL.com.
From Jim Metrock: You’re about to see and read some disgusting stuff. Especially when you consider this material is aimed at teens, preteens, and very possibly elementary school-age children. Welcome to Channel One News’s sister company gURL.com. Channel One News is now urging children of all ages to not only visit this sexually...
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Schools help promote Nickelodeon’s How To Rock TV show
Above is a screen shot of today’s Channelone.com. A commercial that was shown on the in-school Channel One News is playing advertising a new Nickelodeon TV series called How To Rock. To the right and throughout the hyper-commercial website is an ad for the show. Teachers and principals are allowing this complete waste of...
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TV network buys children’s “pop quiz” to plug new show
Channel One executives once again make a joke of their “news” show by selling a whole “non-commercial” segment of their program to the Cartoon Network to promote their new TV show called Level Up. Selling their Pop Quiz to advertisers is nothing new for Channel One. This is a deceptive practice because the ad...
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Pittsburgh Tribune-Review: Critics Slam Channel One’s Commercials
By Abby Graham-Pardus TRIBUNE-REVIEW Sunday, August 10, 2003 Susan Linn knows children’s television. She began her career in children’s entertainment, where her work included several appearances with her puppets working on “Mr. Rogers’ Neighborhood” with the late Fred Rogers. ” I’ve always had a really strong interest to use media to promote the health and well-being of children,”...
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Revisiting Time Magazine’s “Captive Audience: Has Advertising in School Gone Too Far?” (2010)
“Channel One News, an in-school TV network launched in 1990 and used in about 8,000 U.S. middle and high schools, has long been a target of criticism because its 12-minute broadcasts include ads. A study published in 2006 in Pediatrics found that on average, students remember more ads from the broadcasts than news stories.”...
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