Channel One News is a marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for demanding the school show their daily, 12-minute, hyper-commercial TV show to students. That time equals one lost week of instructional time per year. No educational organization endorses the use of Channel One News. Channel One is disproportionately found in schools in low-income areas.
In 2007, Channel One News became even more controversial when it was acquired by Alloy Media and Marketing (creators of Gossip Girl and other raunchy teen and preteen fare). Once the company claimed 8+ million students under contract to watch their program. Since 1997 they have continued to lose schools and now they claim they have “nearly six million” students watching their program.
This article is about the creepy advertising Alloy Media and Marketing is doing in partnership with Kmart. Channel One News, owned by Alloy, is already promoting First Day on Channelone.com and we suspect on their classroom TV show. (In 2007, Channel One News began censoring their commercials from their web rebroadcast so the public...
Read more »
This is a copy of a certified letter than was mailed to Kathy Goodman, the Vice President of Operations for Channel One. The letter was accepted by Channel One, but we haven’t heard from ZelnickMedia the company that has a lot to lose if they are buying Channel One as part of their purchase...
Read more »
http://www.democraticmedia.org/jcblog/?p=997 Digital Destiny Jeff Chester Reports on Digital Media and the Public Interest Teens are ground zero for the digital marketing industry, worldwide, since they are seen as the “always-on” online generation. Companies such as Microsoft, AOL, Sulake, MTV/Nick and many others closely research the digital behaviors of youth–all so they can be better targeted...
Read more »
Alloy and Kmart Gear Up for Class With First Day — An Original Web Series Airing on the AlloyTV Network Press Release Source: Alloy, Inc. On Monday August 30, 2010, 9:00 am EDT Kmart to leverage immersive branding and retail opportunities through original comedy from Alloy Entertainment — creators and executive producers of young adult...
Read more »
Obligation, Inc. applies the truth to a Channel One News Powerpoint presentation.
Read more »
News channel down the tubes for two high schools By JEFF SCHMUCKER Hernando Today Published: August 6, 2010 A national televised news program geared toward education is being nixed in two area high schools to make room for more instructional time. For the past two decades, students nationwide have spent part of their...
Read more »
This sleazy movie gets prominent exposure at the top of Channel One News’ home page. Channel One News is encouraging kids to see the filthy, hard-PG13 movie Scott Pilgrim Vs. The World. Once again, freelance writer and Channel One movie “reviewer” Christa Fletcher is talking straight to middle schoolers as if she is their...
Read more »
Since 2003 Channel One News has had a net loss of 1/3 of its schools. (They had “over 12,000″ in 2003; 8,000 in 2010.) The better secondary schools in the U.S. just don’t have time to show their students targeted commercials. This video clip is from the second commercial break in the...
Read more »
From 1998. From Jim Metrock: You read right. Before Obligation made them stop this practice in 1999, the kiddie marketers at Channel One News were reviewing and promoting R-rated movies on their official kids’ website. Channel One’s “disclaimer pertaining to media reviewed on the site (channelone.com)” Many of the movies they reviewed for children...
Read more »