Channel One News

Channel One News is a marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for demanding the school show their daily, 12-minute, hyper-commercial TV show to students. That time equals one lost week of instructional time per year. No educational organization endorses the use of Channel One News. Channel One is disproportionately found in schools in low-income areas.
In 2007, Channel One News became even more controversial when it was acquired by Alloy Media and Marketing (creators of Gossip Girl and other raunchy teen and preteen fare). Once the company claimed 8+ million students under contract to watch their program. Since 1997 they have continued to lose schools and now they claim they have “nearly six million” students watching their program.

Channel One Violates Contract Terms By Extending Show 1 1/2 Minutes – Also Channel One Exceeds Two-Minute Ad Limit

October 19, 1998

The new administration at Channel One is apparently disregarding the contract terms concerning the amount of advertising and the total length of the Channel One program. The contract says that the show will be 12 minutes long and the ads will be no more than two minutes of that twelve. Channel One News is now routinely 13 minutes and...
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Letter From Judge McGuire To Paul Folkemer

October 17, 1998

  October 17, 1998 – Letter From Judge McGuire To Paul Folkemer     This letter from Judge McGuire to Paul Folkemer, Channel One, was OCR scanned onto our web site. Any typos are from the scanning process. Judge McGuire sent a 27-page complaint about the indecent content on “Dawson’s Creek” to the FCC this spring. We will post...
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Alabama Schools Urge Students to See Latest Eddie Murphy Movie; Channel One Ad For Movie Literally “Distasteful”

October 14, 1998
Alabama Schools Urge Students to See Latest Eddie Murphy Movie; Channel One Ad For Movie Literally “Distasteful”

      Channel One advertised Eddie Murphy’s latest movie called “Holy Man.” Like many of Murphy’s movies he pushes the limits of good taste. This school-endorsed movie has plenty of problems. One reviewer had this to say about Channel One’s latest “Movie of the Week”: “And despite its PG rating, ”Holy Man” features what has become Murphy’s trademark of...
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Channel One Successfully Delivers Children To “Dawson’s Creek” And WB Network

October 14, 1998

  The ratings are in and Channel One has something to brag about to future potential advertisers. They teamed up with the WB Network to help sponsor a contest that would assure a big child audience for the sex-saturated series “Dawson’s Creek.” Channel One ran ads urging children to see the season premiere entitled “The Morning After”. According to Electronic...
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Dawson’s Creek

October 5, 1998
Dawson’s Creek

Channel One Pushes Sexually-Charged Show on Children Channel One and Dawson’s Creek What was Channel One thinking about when they ran seven ads, in September, for “Dawson’s Creek” to children as young as 11? Channel One even put the full authority of their “special relationship” with our kids behind a contest that encouraged children to watch the premiere episode (rated...
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Channel One Promotes the Sexually Charged “Dawson’s Creek” To Schoolchildren

October 5, 1998

“Channel One is spitting into the face of parents and children. On “Dawson’s Creek”, last spring, a 15-year-old character on the show had sex with his teacher. The content of the show is saturated with sex talk. This is the creation of the director of the vulgar and obscenely-violent ‘Scream’ movies,” said Jim Metrock,...
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Joke’s On Us – Channel One’s Welcomes Back Web Advertising, Message Boards and Chat Room

September 25, 1998

It didn’t last long. It couldn’t. Channel One’s mission is to get the attention of kids, so they can then sell it for big bucks, and they need to have message boards and chat rooms on their web site or kids won’t be attracted. Channel One’s education VP, Paul Folkemer, expressed outrage to the...
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Jefferson County’s Answer to Channel One Problem: Breach the Contract

September 25, 1998

Birmingham, AL – Jefferson County is allowing Channel One back into their classrooms but in doing so is violating their contract with the controversial company. Jim Metrock is president of Obligation, Inc., a child-advocacy group.that opposes Channel One’s controversial program in public school classrooms. He said, "Dr. Bruce Wright is not...
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Channel One Hires Lobbyist Group To Save Alabama Cash Flow

September 25, 1998

Paul Folkemer, Channel One’s newly-hired education VP, was nowhere to be seen at the Alabama Board of Education work session. The man that was so embarrassed that Shelby County, AL school board members knew more about his company than he did, had other pressing engagements than talking to the Alabama board of education. Channel...
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Shelby County Terminates Channel One Contract After Eight Years

September 17, 1998

It wasn’t close. Every high school principal and assistant principal signed on to a resolution urging the removal of Channel One from their schools. The Shelby County Reporter editorially called for the unplugging of this advertising ploy. Superintendent Evan Major recommended the immediate termination of Channel One. The board voted 3-1 to pull the...
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