No, they really do. Archbishop Chapelle HS Bourgeois HS Cope MS Downsville HS Eunice JHS Hanson Memorial HS Lutcher HS St. Paul’s School Vidalia JHS Welsh SJ MS Youree Drive MS Zwolle HS
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Channel One News
Channel One News is a marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for demanding the school show their daily, 12-minute, hyper-commercial TV show to students. That time equals one lost week of instructional time per year. No educational organization endorses the use of Channel One News. Channel One is disproportionately found in schools in low-income areas.
In 2007, Channel One News became even more controversial when it was acquired by Alloy Media and Marketing (creators of Gossip Girl and other raunchy teen and preteen fare). Once the company claimed 8+ million students under contract to watch their program. Since 1997 they have continued to lose schools and now they claim they have “nearly six million” students watching their program.
Some Louisiana schools that show movie commercials to students during the school day.
Some Indiana schools that show movie commercials to students during the school day.
No, they really do. Avon MS North Boston MS Brown Intermediate Center Brownstown Central Middle School Carroll MS Central Noble HS Covington HS Custer Baker Intermediate DeKalb MS Doe Creek MS Driver MS Grimmer MS Jasper MS Justice Intermediate School Kesling MS Kouts MS & HS Maple Ridge Elementary New Prairie MS Noblesville...
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Channel One News Hall of Shame: Stealth TV (2001)
“Channel One’s then-president bragged to a youth marketing conference in 1994, ‘The biggest selling point to advertisers … we are forcing kids to watch two minutes of commercials… . The advertiser gets a group of kids who cannot go to the bathroom, who cannot change the station, who cannot listen to their mother yell in the background,...
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Lardner Middle School wins first Wastin’ School Time and Tax Dollars Award
We have a winner! Four Wastin’ School Time and Tax Dollars awards will be given out each school year by Obligation. The first winner is Lardner Middle School in the Niles Community School District in Niles, Michigan. Lardner beat out several other schools. Other schools nominated for the first award were: Avon Middle School...
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Find the Samsung Focus ad on Channel One’s homepage
When Channel One News wants to sell a young person something (which is the main reason the company exists), they don’t fool around. For weeks Channel One has been pounding students in their classrooms and visitors to their website (channelone.com) with ads for the Samsung Focus smart phone. Above one sees a Samsung...
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Obligation ramps up website, adds mobile version.
From Jim Metrock: We have redesigned Obligation.org to make it easier to find articles, videos and PDFs. This time of year is when schools begin talking about ending their contracts with Channel One. School boards often vote in the spring time to remove the program over the upcoming summer months. Making our website more...
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It’s fun to watch movie commercials at Castle Dome Middle School
From Jim Metrock: Here’s another nominee for our Wastin’ Time and Tax Dollars award: Castle Dome Middle School in Yuma, AZ. Not only does the school spend valuable time watch Channel One with its ads for rock bands and movies, but the principal, Lori A. Sheffield, allowed students to take up time to...
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