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Channel One News
Channel One News is a marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for demanding the school show their daily, 12-minute, hyper-commercial TV show to students. That time equals one lost week of instructional time per year. No educational organization endorses the use of Channel One News. Channel One is disproportionately found in schools in low-income areas.
In 2007, Channel One News became even more controversial when it was acquired by Alloy Media and Marketing (creators of Gossip Girl and other raunchy teen and preteen fare). Once the company claimed 8+ million students under contract to watch their program. Since 1997 they have continued to lose schools and now they claim they have “nearly six million” students watching their program.
Q&A: Southern Baptist resolution
Q: Did the Southern Baptist Convention, the largest U.S. Protestant denomination, really pass a resolution denouncing Channel One News? A: It’s true and the unanimous 1999 resolution had a devastating effect on the controversial youth marketing company. The resolution which received national attention helped cause Channel One to lose...
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Channel One’s deceptive arcade
From Jim Metrock: The website for Channel One News has always been one of the uglier parts of this controversial youth marketing company. The adults running the site act as if their young visitors are merely a source of revenue. There is little protection for young people who venture on the site. Channel One’s...
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Channel One News teases kids with references to Californication and Dexter.
Why would Channel One News talk this way to children?
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“The only thing i like about channel one is i get to miss like 15 minutes of my english class.”
From Jim Metrock: How fitting. Yesterday I wrote about the Grinches at Channel One News who rob children of their academic time in school. Today I find the latest post on Channel One’s Facebook page by a student who thinks the best thing about Channel One News is wasting 15 minutes of English class....
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Channel One News advertises $300+ video game and system
You’re mean ones, Mr. and Ms. Grinch! From Jim Metrock: When children click on Channel One’s front page “Holiday Guide” they are taken to a page that instantly fills with a video ad for Disneyland Adventures video game. The ad fills the center of the screen even though the child has not clicked...
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