Channel One News is a marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for demanding the school show their daily, 12-minute, hyper-commercial TV show to students. That time equals one lost week of instructional time per year. No educational organization endorses the use of Channel One News. Channel One is disproportionately found in schools in low-income areas.
In 2007, Channel One News became even more controversial when it was acquired by Alloy Media and Marketing (creators of Gossip Girl and other raunchy teen and preteen fare). Once the company claimed 8+ million students under contract to watch their program. Since 1997 they have continued to lose schools and now they claim they have “nearly six million” students watching their program.
Today Keystone Enterprise Services (Salt Lake City, UT) announced they would retain their contract to maintain Channel One’s TV equipment in schools. In their press release Keystone has given the public a little more information about the very secretive Channel One company. The news isn’t good for the kiddie marketers at Channel One. Keystone...
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Superintendent Donnie Witten allows movie commercials to rob his students of academic time. For more information: The Wastin’ Time and Tax Dollars Award Names of schools in the running for Obligation’s Wastin’ Time and Tax Dollars Award: Lardner Middle School, Niles, MI Avon Middle School North, Avon, Indiana Clark Middle School, Laredo, TX Powdersville Middle...
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How many babysitting jobs would it take to buy a $250 – $449 cell phone?
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The amount of school time and tax money lost promoting this movie is a tragedy. Channel One has removed all commercials shown on the classroom TV show Channel One News from its web rebroadcast. This prevents parents from seeing what is being advertised to their students. So the Twilight commercials that ran in middle...
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Click to visit the CCFC There’s no better advocate for children than the CCFC, the Campaign for a Commercial-Free Childhood. They really detest Channel One’s presence in schools. Here are a few of their articles about these commercial exploiters. The CCFC does so much more to benefit the lives...
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Click for video. Originally posted August 21, 2010. The video is still factually correct except the number of schools under contract to Channel One and the number of students in Channel One’s audience are significantly less now. http://www.obligation.org/2011-09-08-shock-channel-one-news-loses-500000-students-within-three-months Because Channel One has been thrown out of so many secondary schools over the past eight...
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Many secondary schools under contract to show Channel One News to their students don’t honor the contract. For years Obligation has documented numerous ways schools violate the viewing terms of Channel One’s contract. [ex. MS, AL and TX, GA and TX, FL, NE, WY, IA and the notorious Pizitz Letters - Channel One admits their viewing...
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Did school administrators seek input from parents? From Jim Metrock: So, this fall Ashland Elementary School (Dumfries, VA) has agreed to make its 3rd, 4th, and 5th graders part of an experiment with the Channel One youth marketing firm. [A short video about Channel One. A brochure: 10 reasons to be glad you...
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to sell a new violent video game. From Jim Metrock: Oh the humanity. Oh the stupidity. Schoolchildren who are unfortunately in schools that have Channel One News began their school day yesterday, November 7, watching Hulk Hogan scream at them. “Here you go maniacs. Hulk Hogan here. The greatest of all time! I want...
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