Channel One News is a marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for demanding the school show their daily, 12-minute, hyper-commercial TV show to students. That time equals one lost week of instructional time per year. No educational organization endorses the use of Channel One News. Channel One is disproportionately found in schools in low-income areas.
In 2007, Channel One News became even more controversial when it was acquired by Alloy Media and Marketing (creators of Gossip Girl and other raunchy teen and preteen fare). Once the company claimed 8+ million students under contract to watch their program. Since 1997 they have continued to lose schools and now they claim they have “nearly six million” students watching their program.
Yet another junk food is being pushed on schoolchildren by Channel One. The latest addition is called Snak Stix from Kellogg’s. Brandweek magazine reported on this new sugary product in May of this year: “Kellogg Pops Up Its Tarts NEW YORK — Kellogg next month will extend its Pop-Tarts brand with a new Snak-Stix version, backed...
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From Jim Metrock: The Texas State Board of Education is considering passing a resolution that would urge local school boards to remove Channel One from their schools. Testimony was heard on September 13 but a Channel One-hired lobbyist told the Board that they had insufficient time to prepare a defense. The Board voted to table the vote until...
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Channel One is serving up a week of 9-11 stories for kids. Each day will contain 9-11 anniversary reports. This is one of the big problem with Channel One: the same newscast is broadcast to high school seniors as well as children just out of elementary school. From today’s Channel One script: (DERRICK ON CAM) THIS WEEK WE’LL...
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Monica is a singer with a new CD coming out soon. Her record company paid Channel One to get her in front of the eight million students who are under contract to Channel One. Monica took away school time from students in order to push “All Eyez on Me” her latest CD. /www/monica plugging.jpg/www/monica plugging.jpg From Channelone.com: /www/monica plugging.jpg”All...
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It started last year and continues into this current school year. Channel One executives knew the decision would meet with resistance from school officials, but there was too much money involved, so caution was thrown to the wind. Cingular Wireless has been given unprecedented run of the Channel One News show. Not only are their controversial ads promoting...
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From Jim Metrock: It would be hard to call one Channel One commercial the all-time worst. Who could forget the topless ad for Stay Clear? Or the ad for the ultraviolent movie Supernova that actually showed people being killed and gutted on the classroom TV screen? Oh, Channel One executives have made some moronic decisions in what they...
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Channel One won’t be cranking up their movie ads until September or October of this current school year. Right now, Channel One is running public service announcements because not all schools are in session yet. Here is the last Channel One movie ad from May of this year. It is a typical filthy movie that has made Channel...
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The Channel One Network has two vehicles to get commercial messages to children. The most important way is their in-school TV show called Channel One News. The second level of advertising comes on Channel One’s official web site, channelone.com. This web site is ONLY advertised on the TV show so it is an extension of the TV show. Each...
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Our August 12 article resulted in some emails. Students and teachers are happy to share their contempt for Channel One being in their school. Principals and teachers are simply pushing Channel One aside to make way for more academic time. Beware of Greeks bearing gifts. Beware of Channel One Sales representatives bearing “free” TVs. Consider the Trojans of...
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