BusRadio

This bad idea is now dead. We leave the articles up on our site to discourage any company who thinks advertising on a school bus might be a money maker. BusRadio loaned schools special radios with several safety features in exchange for having the attention of a captive audience of young bus riders. They targeted special radio advertising to various age groups. The youngest riders targeted were kindergarten students. When parents found out about BusRadio parents ended BusRadio.

Kiddie Marketers Beware

October 8, 2009
Kiddie Marketers Beware

If you think you are going to make money putting ads into a school room or onto a school bus, ask these men.   From Jim Metrock: Ever since BusRadio ceased operations on September 28 they have said a press release would be soon issued. It seems to me, the only reason they would...
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All Bad Things Must Come To An End

October 1, 2009
All Bad Things Must Come To An End

  It looked too good to be true. The numbers would make any Kiddie Marketer drool. According to School Transportation News, 26 million elementary and secondary school children ride school buses daily in the U. S., twice a day. When extracurricular activities are added, there are annually more than 10 billion individual student rides....
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BusRadio Ceases Operations

September 29, 2009
BusRadio Ceases Operations

A bad idea has no other place to go.   From Jim Metrock: BusRadio has ceased operations. There will be no more targeted advertising of Nexon online games to first graders. No more DJs interviewing the star of a filthy sitcom so kids will tune in. No more make-believe, BusRadio-backed "stars" like Bryant James...
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Too Many Questionable Artists For Parents To Tolerate

September 26, 2009
Too Many Questionable Artists For Parents To Tolerate

 
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Knock You Down

September 25, 2009
Knock You Down

  Knock You Down by Keri Hilson is getting air time on buses equipped with BusRadio. This song is just one of the latest cleaned-up songs from an artist that has a reputation for dirty lyrics. Hilson’s Turnin’ Me On is on the same CD that Knock You Down came from – In A...
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School Boards, We Have A Problem

September 22, 2009
School Boards, We Have A Problem

Screen grab from today’s BusRadio homepage.   From Jim Metrock: Many of the people that worked at BusRadio are gone. Layoffs have taken their toll. Even the original DJs, Mat and Lucia, are gone. Incredibly one man prominently remains… Bryant James. This singer is under contract to BusRadio. BusRadio owns a piece of this...
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Where Is BusRadio?

September 16, 2009
Where Is BusRadio?

Busradioparents.com normally allows parents and others to hear the current programming that their kids hear on the school bus. It is September 16 and still only old broadcasts from last school year are being heard on the site. What has happen? Is BusRadio playing airing new programming for the 2009-2010 school year and not...
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Required Reading

September 15, 2009
Required Reading

  http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-09-1999A1.doc http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-09-1999A1.pdf http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-09-1999A1.txt   Every school board member, superintendent, board attorney, and director of pupil transportation needs to read this important study on BusRadio. Here is a brief sampling of a quotes from the report. After mentioning various claims about whether BusRadio will improve or diminish safety on school buses, the FCC says,...
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Pink

September 14, 2009
Pink

Above: From BusRadio’s web replay of its school bus programming. (Sept. 14, 2009)
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Barbie

September 14, 2009
Barbie

Today, BusRadio has begun pushing a new DVD on its elementary school-age visitors. The whole top of their home page is devoted to pitching Barbie and The Three Musketeers. BusRadio is a marketing company. They have a One-Two marketing punch when it comes to kids. One: Advertising the product on their BusRadio radio show...
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