Does your school still have Channel One News?
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Houghton Mifflin/Channel One News

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

New School Year Starts With Channel One’s Web Site Promoting Eddie Murphy’s Latest Dirty Movie to Children

August 14, 2000

    Warning – This movie is so indecent and the soundtrack so vulgar that our commentary unfortunately needs to contain much offensive content. As Channel One becomes more aggressive in marketing vulgarity to children, we regrettably must print content that is deplorable. Parents, teachers, and taxpayers need to know what Channel One is...
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Channel One Partners With Travel Agency

August 2, 2000

This is from a June 26, 2000 Primedia press release: CHANNEL ONE PARTNERS WITH BYEBYENOW.COM Primedia’s Channel One, the largest source of video news and information for teenagers, has taken a non-cash equity position in ByeByeNow.com, the online travel and leisure company. In exchange for an equity interest in ByeByeNow.com, Primedia will provide advertising...
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News About Channel One Jan. – July 2000

July 31, 2000
News About Channel One  Jan. – July 2000

Channel One – The Most Controversial Show On Television -2000 January – July 2000   August – December 2000   July 24, 2000 – I Go See Channel One’s "Loser" Movie – Beware Explicit Language Is Used to Describe A Truly Offensive Movie July 15, 2000 – A Student Speaks Out About Channel One...
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Channel One Advertises Unbelievably Sleazy Movie To Children

July 8, 2000
Channel One Advertises Unbelievably Sleazy Movie To Children

Jim Metrock said, “Channel One continues to think that children can handle movies filled with strong sexual content and profanity. Our friends at Channel One are promoting the movie “Loser” to its children audience. Channel One’s official web site, channelone.com, is running a contest so children can win tickets to this yet to be rated movie. The stars of this...
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New Wave of Aggressive Junk Food Ads Run on Channel One in Spring

July 7, 2000

Channel One’s assault on good nutrition in our public schools escalated in March, April and May. New ads for McDonalds, Nestle Crunch Bars, Fruit Loops, Pepsi, Tostitos Tortilla Chips, Hostess Cupcakes, and Starbust and Skittles candy were rolled out by Channel One’s management. Jim Metrock said, “Schools won’t tolerate this much longer. The health of schoolchildren is far more important...
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Folkemer-Approved Movies

July 4, 2000
Folkemer-Approved Movies

Update: Good News and Bad News – The good news for Channel One is that the MPAA finally agreed to give the Channel One promoted movie called “Loser” a PG13 rating. The bad news for kids is that it is a “hard PG13.” It barely escaped a “R” rating. This movie, from all accounts, will be offensive combination of...
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Channel One’s Contract

June 20, 2000

A Channel One Contract In the early 90’s Alabama school systems signed contracts with Whittle Communications, the parent company of Channel One News. Whittle sold Channel One to the present owners, PRIMEDIA, Inc., in 1994. The original contract remained controlling as the contract automatically renewed every three years. PRIMEDIA rarely replaced the old contracts. That explains why “Whittle”...
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Channel One Wants Personal Information From Children

June 16, 2000
Channel One Wants Personal Information From Children

Channel One wants to know about your child. Obligation has stopped them before but now they are back pushing the envelope. To get information from children the common practice among marketing firms like Channel One is to stage a contest. Dangle something children want in front of them and then tell them that you have to supply personal information in...
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Andy Hill President of Channel One Programming Leaves

June 15, 2000

The carnage continues at the controversial Channel One Network. The company often held up their president of programming, Andy Hill, as a reason why parents should trust Channel One. They said in their literature that Hill was the man who brought America “Touched By An Angel” so parents should feel good about the man in charge of programming for...
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Bring Sanity Back To Schools

June 1, 2000
Bring Sanity Back To Schools

HEIGHT=”55″ ALIGN=”LEFT” BORDER=”0″ NATURALSIZEFLAG=”3″> America is rising up against Channel One. Kick Madison Avenue and Hollywood out of your child’s classroom. Channel One is robbing precious school time from your child or grandchild. Join the nationwide effort to bring sanity back to public schools. Contact us at info@obligation.org HEIGHT=”55″ ALIGN=”LEFT” BORDER=”0″ NATURALSIZEFLAG=”3″>
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