Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

“It’s like Spicer sat down for an interview with a student reporter from Channel One news.”

February 22, 2017
“It’s like Spicer sat down for an interview with a student reporter from Channel One news.”

  Breitbart’s Painfully Awkward Interview With Sean Spicer Is The Funniest Thing You’ll See This Week BY BEN YAKAS IN NEWS ON FEB 10, 2017 1:25 PM Gothamist.com http://gothamist.com/2017/02/10/breitbart_interview_spicer.php  
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“Channel One should be worth $1 billion in two years” William Reilly 1997

February 6, 2017
“Channel One should be worth $1 billion in two years”  William Reilly 1997

From Jim Metrock: That’s a hilarious headline considering how small and insignificant Channel One News is in 2017. Almost exactly 20 years ago (Jan. 27, 1997)  Forbes magazine published an article “TV in the classroom.” It detailed how wildly successful Channel One News had become in selling ad time for its classroom commercials. Most...
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Channel One News focuses on protests instead of Trump inauguration/ Why show Madonna?

January 24, 2017
Channel One News focuses on protests instead of Trump inauguration/ Why show Madonna?

  From Jim Metrock: Channel One News coverage of the presidential inauguration left a lot of people scratching their heads. On January 23, Channel One News reported on the inauguration of President Trump.  Inauguration Day of course happened on Friday, January 20, but Channel One is a taped show that is only produced on...
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Channel One News Hall of Shame: The New Republic article (1999)

January 18, 2017
Channel One News Hall of Shame: The New Republic article (1999)

    http://www.obligation.org/wp-content/uploads/2010/08/c1-Changing-the-Channel-New-Republic.pdf
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The genius behind Skoollive

January 18, 2017
The genius behind Skoollive


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An absurd waste of taxpayer money. What Channel One News did on January 5, 2017.

January 6, 2017
An absurd waste of taxpayer money.  What Channel One News did on January 5, 2017.

From Jim Metrock:   On January 5, Channel One News devoted over two minutes of their time, and more importantly taxpayer-funded school time, to the topic of… wait for it… new colors of ballet leotards.  You can watch this story at the link below. Why do this? Was this what school officials had in...
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Doritos ultrasound commercial

January 2, 2017
Doritos ultrasound commercial

From Jim Metrock: A commercial can be utterly stupid and as long as it’s humorous and memorable, it can work. This is from the 2016 Super Bowl. Watch: doritos-super-bowl-2016      
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Channel One News Hall of Shame: First Day Is All Horror Day

December 17, 2016
Channel One News Hall of Shame: First Day Is All Horror Day

From Jim Metrock: This article was originally published on August 16, 2005. This story underscores Channel One’s sick policy of forcing the same news story on students no matter what age. August 16, 2005 – First Day Is All Horror Day Screen shot from Channel One News show for middle school students. Above all, you must get...
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Channel One News Hall of Shame: Explain this, Channel One. (2012)

December 11, 2016
Channel One News Hall of Shame: Explain this, Channel One. (2012)

This article was originally published on August 25, 2012.   ____________________________________________________________ December 11, 2016 – From Jim Metrock: This is the typical cultural rot that Channel One News advertises to American schoolchildren. I am unable to verify what is being advertised on the controversial in-school TV show now, but I assume it’s more of the...
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Channel One News teaching schoolchildren America is safer with sanctuary cities.

December 9, 2016
Channel One News teaching schoolchildren America is safer with sanctuary cities.

Once again Channel One News pushes its agenda on a captive audience of schoolchildren. 85% of story is supportive of sanctuary city policies. School administrators have no idea of Channel One’s attempt to mold the minds of students.   From Channel One’s official December 6 transcript: Okay, after the break, why some cities are...
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