Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Complete, unedited Channel One News for May 21, 1997

September 26, 2011
Complete, unedited Channel One News for May 21, 1997


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Complete, unedited Channel One News for October 16, 1998

September 22, 2011
Complete, unedited Channel One News for October 16, 1998


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Complete, unedited Channel One News for January 3, 2007

August 22, 2011
Complete, unedited Channel One News for January 3, 2007


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Complete, unedited Channel One News for February 15, 2008

August 16, 2011
Complete, unedited Channel One News for February 15, 2008


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Channel One News Hall of Shame: Using violence to sell root beer (1998)

August 15, 2011
Channel One News Hall of Shame: Using violence to sell root beer (1998)


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Morning Burst

August 12, 2011
Morning Burst


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Complete, unedited Channel One News for March 3, 2011

August 7, 2011
Complete, unedited Channel One News for March 3, 2011

Adriana Diaz goofing off for the camera. Her she is showing off her Sutter Middle School tee shirt. This is one of the schools that forces their students to watch Channel One News.
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Complete, unedited Channel One News for March 2, 2011

August 6, 2011
Complete, unedited Channel One News for March 2, 2011


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Minute long commercial shows Channel One’s advertising strength.

August 4, 2011
Minute long commercial shows Channel One’s advertising strength.


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Complete, unedited Channel One News for March 1, 2011

August 3, 2011
Complete, unedited Channel One News for March 1, 2011

Channel One News cut this commercial out of their “parents” version of the program streamed on Channelone.com. We show the public their entire program. Why does Disney need taxpayers to subsidize their movie ads?
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