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Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Buh-Bye, Channel One.

May 25, 2018
Buh-Bye, Channel One.

From Jim Metrock: Channel One used to broadcast into June, but they stopped that a few years ago. It was just too much work. The lazy employees at Channel One News have signed off today for the remainder of May, all of June and July and a few weeks of August.  No need to...
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Northeastern High School (OH) goes gaga over Channel One.

May 8, 2018
Northeastern High School (OH) goes gaga over Channel One.

From Jim Metrock: It’s rare to see high school students participate in a Channel One News stunt.  Usually, students just out of elementary school love to send in their “shout outs” so they can see themselves on the classroom TV screen. However, Northeastern High School students in Springfield, OH had some middle school-fun by filming...
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Channel One News ripping off CBS News? Remember when Ch1 promoted Red Bull to kids?

May 1, 2018
Channel One News ripping off CBS News? Remember when Ch1 promoted Red Bull to kids?

From Jim Metrock: Channel One News has a well-earned reputation for laziness and sloth.  If a young person wants to do as little as they possible and still be called a “reporter” there is only one place to go: Channel One News. Let me show you something interesting. Watch this video of a news...
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Livingston Parish Schools still show Channel One.

April 18, 2018
Livingston Parish Schools still show Channel One.

Email sent to Livingston Parish school board members. —— VIDEO:  https://youtu.be/Bah4FWweSUE Dear School Board Member, It appears that some of your classrooms are still showing the controversial Channel One TV show. Only a decreasing minority of American school districts are still bringing this company’s advertising into classrooms. More than likely a previous board experimented with Channel...
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Bill Nye, the Thoughtless Guy

April 11, 2018
Bill Nye, the Thoughtless Guy

  From Jim Metrock:  Bill Nye appeared on Channel One News yesterday. He was there to promote science to young viewers.  And he was there to promote his brand. Mr. Nye has been a very successful self-promoter for decades. Having absolutely no training as a scientist, he has been phenomenally successful in creating the misleading...
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Channel One News is out of Rome, GA.

March 31, 2018
Channel One News is out of Rome, GA.

From Jim Metrock: The article below is from November 15, 2005. Since that time I have been to Italy and I still like Rome, Georgia better. I recently contacted the Rome City school district and found out that Channel One News is gone from its schools. I don’t know when it was given the...
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You can’t make this stuff up: Skoollive brings Dairy Queen ads into schools.

March 30, 2018
You can’t make this stuff up:  Skoollive brings Dairy Queen ads into schools.

From Skoollive’s website:
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SkoolLive marketing draws down on the youngest of schoolchildren.

March 15, 2018
SkoolLive marketing draws down on the youngest of schoolchildren.

From Jim Metrock: This is from SkoolLive’s newly redesigned website. Elementary kiosks.  Look at the age of these children. SkoolLive chose this photograph. This was no accident. Are two of these children first graders or younger?  What are the geniuses at SkoolLive going to sell to first-graders?
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Let’s try this again. Repackaged SkoolLive wants to be known as “The Voice of Generation Z.”

March 15, 2018
Let’s try this again.  Repackaged SkoolLive wants to be known as “The Voice of Generation Z.”

From Jim Metrock: SkoolLive is a company that refuses to die.  After closing down their website for several days, SkoolLive is back online.  Check out the incredibly resistant school marketers at www.skoollive.com.  That’s correct. They continue to insist on misspelling “school.” 
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How big is a SkoolLive ad? Yuge!

March 14, 2018
How big is a SkoolLive ad? Yuge!

It’s all about the advertising, baby.  
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