Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Channel One News recklessly shows students eating laundry detergent pods

January 17, 2018
Channel One News recklessly shows students eating laundry detergent pods

From Jim Metrock: Channel One News is pushing the envelope again. Today they shocked classrooms across the country with a story on young people eating laundry detergent pods. Teachers were given no warning about the nature of today’s show. They were not warned that Channel One, for some idiotic reason, decided to show students...
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Young people are uninterested in online Channel One News.

January 16, 2018
Young people are uninterested in online Channel One News.

From Jim Metrock:  I’ve shown examples of this before. Channel One itself proves it has an increasingly small audience. Take this Caption Contest post from Channel One’s FaceBook page.  For some reason, Channel One thinks students like this type of immature content. The picture was posted on January 8 and as of January 16,...
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Boone County (KY) schools still forcing students to watch commercials

January 11, 2018
Boone County (KY) schools still forcing students to watch commercials

From Jim Metrock: Here’s another school district that not only continues to show the controversial Channel One News TV show but allows their students to do a promotional video for the struggling kiddie marketing firm. Hey, Mr. Nichols, 6th-grade science teacher, turn off the TV set and give your students ONE EXTRA HOUR of...
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The laziest young people in front of a camera.

December 31, 2017
The laziest young people in front of a camera.

Houghton Mifflin’s most controversial employees have to be the on-air personalities at their troubled company Channel One News.  Here you see them, on December 20, waving “bye-bye” to schoolchildren who are forced to watch their TV show.  They will not give the news to kids until Wednesday, January 3, 2018! That means for 14...
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A look back at 2017: Disgusting – Channel One News tells children Colin Kaepernick is like Rosa Parks

December 30, 2017
A look back at 2017: Disgusting – Channel One News tells children Colin Kaepernick is like Rosa Parks

From Jim Metrock: Channel One News wants American school kids to equate Colin Kaepernick with the civil rights icon Rosa Parks.  The producer at Channel One wrote this script with a clear bias in favor of the unemployed, National Anthem-protesting athlete.  Channel One chose to include a line that unnamed “fans” compared the millionaire...
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Images

December 3, 2017
Images


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North Vermilion Middle School (LA) wastes school time with Channel One.

November 29, 2017
North Vermilion Middle School (LA) wastes school time with Channel One.

Students at North Vermilion Middle School in Maurice, LA take a break from studies and film a shout out to Channel One News. Do not confuse this school with North Vermilion Community School in Cayuga, IN which would never waste school time in this way.   From Channel One News transcript November 15, 2017:...
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Houghton Mifflin and Channel One News play rough with kids.

November 28, 2017
Houghton Mifflin and Channel One News play rough with kids.

  From Jim Metrock:  I’ve never met Jack Lynch the current CEO of Houghton Mifflin and overseer of Channel One.  He looks like a nice guy, but I suspect that when it comes to making money off of children, he can be one ruthless, son-of-a-gun. Look at the language Lynch and his executives have...
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Cleveland (TN) City Schools sell out their students AGAIN.

November 21, 2017
Cleveland (TN) City Schools sell out their students AGAIN.

Cleveland City Schools’ new slogan: Target Marketing Every Child, Every Day!   Cleveland City Schools in Cleveland, TN have agreed to the placement of SkoolLive electronic billboards in all eight of its schools. School administrators have surprisingly OKed the placement of SkoolLive’s notorious electronic billboards in all of the system’s elementary schools. Cleveland City...
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Channel One’s parent company Houghton Mifflin sets 52-week low

November 10, 2017
Channel One’s parent company Houghton Mifflin sets 52-week low

     
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