Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

An absurd waste of taxpayer money. What Channel One News did on January 5, 2017.

January 6, 2017
An absurd waste of taxpayer money.  What Channel One News did on January 5, 2017.

From Jim Metrock:   On January 5, Channel One News devoted over two minutes of their time, and more importantly taxpayer-funded school time, to the topic of… wait for it… new colors of ballet leotards.  You can watch this story at the link below. Why do this? Was this what school officials had in...
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Doritos ultrasound commercial

January 2, 2017
Doritos ultrasound commercial

From Jim Metrock: A commercial can be utterly stupid and as long as it’s humorous and memorable, it can work. This is from the 2016 Super Bowl. Watch: doritos-super-bowl-2016      
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Channel One News Hall of Shame: First Day Is All Horror Day

December 17, 2016
Channel One News Hall of Shame: First Day Is All Horror Day

From Jim Metrock: This article was originally published on August 16, 2005. This story underscores Channel One’s sick policy of forcing the same news story on students no matter what age. August 16, 2005 – First Day Is All Horror Day Screen shot from Channel One News show for middle school students. Above all, you must get...
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Channel One News Hall of Shame: Explain this, Channel One. (2012)

December 11, 2016
Channel One News Hall of Shame: Explain this, Channel One. (2012)

This article was originally published on August 25, 2012.   ____________________________________________________________ December 11, 2016 – From Jim Metrock: This is the typical cultural rot that Channel One News advertises to American schoolchildren. I am unable to verify what is being advertised on the controversial in-school TV show now, but I assume it’s more of the...
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Channel One News teaching schoolchildren America is safer with sanctuary cities.

December 9, 2016
Channel One News teaching schoolchildren America is safer with sanctuary cities.

Once again Channel One News pushes its agenda on a captive audience of schoolchildren. 85% of story is supportive of sanctuary city policies. School administrators have no idea of Channel One’s attempt to mold the minds of students.   From Channel One’s official December 6 transcript: Okay, after the break, why some cities are...
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Rhode Island taxpayers help out Channel One

December 5, 2016
Rhode Island taxpayers help out Channel One

      Watch for yourself:   channel-one-ferri-ms-dec-22016 From official transcript: Students: We’re Ms. Hunt’s homeroom from N. A. Ferri Middle School in Johnston, Rhode Island, and Channel One News starts right now! Tom: The running man and the dab? Mind blown. Thanks to Nicholas Ferri Middle School for getting us in gear.   ...
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Sharleen Smith VP Product Management out the door at Channel One News

November 30, 2016
Sharleen Smith VP Product Management out the door at Channel One News

From Jim Metrock: Sharleen Smith did everything she could to bring more advertising into public school classrooms and to make Channel One News relevant again.  She worked at Channel One News for three years then left five months ago. Her efforts to create a digital product that educators would actually subscribe to and make...
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Channel One News to kids: How will history treat a brutal human rights violator?

November 29, 2016
Channel One News to kids: How will history treat a brutal human rights violator?

“Discussion prompt” from Channel One’s Nov. 28 newsletter to teachers. Ugh.   From Jim Metrock:  Yesterday Channel One News told students that when it came to the brutally repressive regime of Fidel Castro there were – get ready – pros and cons. Channel One News purposefully misled schoolchildren by implying the entire country of...
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Castro, a monster? Not according to Channel One News.

November 28, 2016
Castro, a monster? Not according to Channel One News.

From Jim Metrock: I detest Channel One News for a lot of reasons (as do many, many parents, educators, school administrators, and members of the general public).  You can go through the many pages of this website to read why. Today’s Channel One News report on the death of Fidel Castro is just the latest reason to...
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A plea to the Elida (OH) Board of Education

November 24, 2016
A plea to the Elida (OH) Board of Education

  Dear Mr. Jason Bowers, Mr. Pat Schymanski, Ms. Brenda Stocker, Ms. Christine Ulrich, Mr. Jeff Christoff, I write you to ask your board to consider ending the showing of Channel One News in your district. Channel One is a very controversial “kiddie” marketing company.  How controversial?  New York, Channel One’s home state, has...
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