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Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Why Channel One is out of classrooms: Channel One’s lobbying thugs. (2006)

July 10, 2018
Why Channel One is out of classrooms: Channel One’s lobbying thugs. (2006)

The next day, Mr. Abramoff wrote to Ms. Ridenour: Amy, can you get me an invoice for a contribution for $10,000 which I can push through Channel One? Jeff has asked for this so we can get something to you asap. Thanks. On March 13, 2000, Dennis Stephens forwarded a commentary from R.D. Davis,...
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Advocates for commercial-free schools cheer as Channel One signs off

July 6, 2018
Advocates for commercial-free schools cheer as Channel One signs off

Advocates for commercial-free schools cheer as Channel One signs off Thursday, July 5, 2018 Contact: David Monahan, CCFC (david@commercialfreechildhood.org; 617-896-9397) Advocates for commercial-free schools cheer as Channel One signs off Kids lost learning time to in-class broadcasts with corporate marketing BOSTON, MA — July 5, 2018 — Houghton Mifflin Harcourt has announced the end...
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Broadcasting and Cable: Channel One Going Dark

July 5, 2018
Broadcasting and Cable: Channel One Going Dark

  Channel One Going Dark CCFC celebrates end of commercial classroom news service John Eggerton Opponents of Channel One News are celebrating the announcement by Houghton Mifflin that it is pulling the plug on the in-classroom broadcast service. For full story. https://www.broadcastingcable.com/news/channel-one-going-dark
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Heartless statement from Houghton Mifflin Harcourt on ending Channel One News.

July 1, 2018
Heartless statement from Houghton Mifflin Harcourt on ending Channel One News.

From Jim Metrock:  Make no mistake, I, like most people am thrilled with the death of Channel One News. The end should have come a long time ago for this miserable commercial exploiter of schoolchildren. Channel One News employees saw students mainly as nothing more than a target market. However, it is a little...
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Channel One’s mysterious executive producer surfaces to announce the death of Channel One.

June 29, 2018
Channel One’s mysterious executive producer surfaces to announce the death of Channel One.

From Jim Metrock: Here’s Channel One’s statement. It was published on Twitter yesterday, June 27, 2018 – the official death date for the company.   Ms. Angela Hunter has been listed as Channel One’s executive producer for many years, yet...
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Mission Accomplished: Channel One News dies.

June 28, 2018
Mission Accomplished: Channel One News dies.


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Channel One News ends.

June 28, 2018
Channel One News ends.

  From Jim Metrock: The long battle against the kiddie marketers at Channel One New is over. Congratulations to all the parents and educators that have fought for some many years to expose this company. More information as I get it.  What a glorious day for schoolchildren across the country.
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Fool your friends: Skoollive Student Influencer Application

June 21, 2018
Fool your friends: Skoollive Student Influencer Application

  From Jim Metrock: The controversial Skoollive marketing firm is now trying to get young people to market stuff to other young people.  Students, like everyone else, are influenced by their peers.  Skoollive simply wants to monetize that influence. I can see it already.  “Hey, kid, try this product and tell your friends through...
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Channel One on air personalities: Who’s coming back for 2018-19?

June 14, 2018
Channel One on air personalities: Who’s coming back for 2018-19?

  All smiles and giggles with another year of commercially exploiting schoolchildren under their belts. The primary job of these Channel One yahoos is to sell stuff to teens and preteens. Each of them is tremendously accomplished at their kiddie marketing jobs. Each of them knows, or should know, they are especially hurting children in lower-income...
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A look back – 2006: “The Company is in the process of assessing the business.”

June 13, 2018
A look back – 2006:  “The Company is in the process of assessing the business.”

Note:  Obligation, Inc. published this on November 8, 2006: PRIMEDIA Reports Third Quarter 2006 Results Tuesday November 7, 8:30 am ET “However, the magnitude of other challenges has increased, causing us to reduce 2006 guidance. Channel One is having a worse-than-expected 2006 selling season. Enthusiast Media’s International Automotive category continues to decline as the...
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