Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Rhode Island taxpayers help out Channel One

December 5, 2016
Rhode Island taxpayers help out Channel One

      Watch for yourself:   channel-one-ferri-ms-dec-22016 From official transcript: Students: We’re Ms. Hunt’s homeroom from N. A. Ferri Middle School in Johnston, Rhode Island, and Channel One News starts right now! Tom: The running man and the dab? Mind blown. Thanks to Nicholas Ferri Middle School for getting us in gear.   ...
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Sharleen Smith VP Product Management out the door at Channel One News

November 30, 2016
Sharleen Smith VP Product Management out the door at Channel One News

From Jim Metrock: Sharleen Smith did everything she could to bring more advertising into public school classrooms and to make Channel One News relevant again.  She worked at Channel One News for three years then left five months ago. Her efforts to create a digital product that educators would actually subscribe to and make...
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Channel One News to kids: How will history treat a brutal human rights violator?

November 29, 2016
Channel One News to kids: How will history treat a brutal human rights violator?

“Discussion prompt” from Channel One’s Nov. 28 newsletter to teachers. Ugh.   From Jim Metrock:  Yesterday Channel One News told students that when it came to the brutally repressive regime of Fidel Castro there were – get ready – pros and cons. Channel One News purposefully misled schoolchildren by implying the entire country of...
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Castro, a monster? Not according to Channel One News.

November 28, 2016
Castro, a monster? Not according to Channel One News.

From Jim Metrock: I detest Channel One News for a lot of reasons (as do many, many parents, educators, school administrators, and members of the general public).  You can go through the many pages of this website to read why. Today’s Channel One News report on the death of Fidel Castro is just the latest reason to...
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A plea to the Elida (OH) Board of Education

November 24, 2016
A plea to the Elida (OH) Board of Education

  Dear Mr. Jason Bowers, Mr. Pat Schymanski, Ms. Brenda Stocker, Ms. Christine Ulrich, Mr. Jeff Christoff, I write you to ask your board to consider ending the showing of Channel One News in your district. Channel One is a very controversial “kiddie” marketing company.  How controversial?  New York, Channel One’s home state, has...
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Houghton Mifflin stock sinks. Termination of Channel One News next?

November 3, 2016
Houghton Mifflin stock sinks.  Termination of Channel One News next?

  Houghton Mifflin Harcourt Announces Third Quarter 2016 Results Why Shares of Houghton Mifflin Harcourt Co. Plunged Today / The company came up far short of expectations and drastically cut its full-year guidance.   From Jim Metrock:  Things are bad at Houghton Mifflin Harcourt.  Today the company lost 22% of its stock value and that...
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Channel One News audience? Under 2 million?

October 25, 2016
Channel One News audience?  Under 2 million?

Public gets clue to Channel One’s shrunken audience numbers. From Jim Metrock:  Every four years Channel One News conducts a mock Presidential election. This year Channel One has declared Hillary Clinton the winner, but the bigger news is how few students participated in this year’s election. In 2004, Channel One claimed 1.4 million students voted....
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Houghton Mifflin cans Linda Zecher, Channel One’s CJ Kettler next?

September 23, 2016
Houghton Mifflin cans Linda Zecher, Channel One’s CJ Kettler next?

      From Jim Metrock:  In 2014 Linda Zecher wanted to acquire the remaining assets of Channel One News.  People shook their heads.  Channel One was a pariah among many American educators and parents.  The company would not contribute much to Houghton Mifflin’s revenues and certainly not to its profits. Also surprisingly, Ms....
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Channel One asks middle schoolers: Do you think it’s disrespectful not to stand during the national anthem?

August 31, 2016
Channel One asks middle schoolers: Do you think it’s disrespectful not to stand during the national anthem?

Controversial Channel One News continues to promote their value-neutral philosophy.   No absolutes at Channel One News.   Nothing is right or wrong, nothing is acceptable or unacceptable.  It all depends on what YOU think and the social context in which the decision is made.   From Channel One’s Hall of Shame:  Kids, do you...
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Channel One News not hiring, as if you were interested.

June 2, 2016
Channel One News not hiring, as if you were interested.

From Jim Metrock:  Houghton Mifflin’s controversial Channel One News is not hiring. Summer is a bad time for this dinosaur of a youth marketing firm.  The summer months are a perfect time for schools to end their contract with Channel One.  When a TV show is losing their audience, why hire more people?  
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