Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

August 4, 2017

  From Jim Metrock:  Channel One News doesn’t spend most of its time covering hard news.  It can’t.  It would be too expensive, and besides, the show is always a day late because it is, even in 2017, a taped show. Channel One could produce a live show that would be more current for...
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Houghton Mifflin reports 2Q loss

August 3, 2017
Houghton Mifflin reports 2Q loss

  From Jim Metrock: Channel One’s parent company Houghton Mifflin Harcourt reported today that it lost $46.9 million in its second quarter.  How much of that is due to Channel One is unknown.  Houghton Mifflin rarely mentions Channel One by name anymore. Houghton Mifflin lost $8 million in the Second Quarter of 2015. Houghton...
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Berkeley County schools face financial crisis, yet still wastes taxpayer $ showing Channel One News.

August 1, 2017
Berkeley County schools face financial crisis, yet still wastes taxpayer $ showing Channel One News.

  Channel One promo filmed by students March 2016 Hedgesville MS   From Jim Metrock:  Hedgesville Middle School evidently is continuing to show movie commercials and other ads for products in its classrooms.  Showing Channel One News according to the contract takes up one hour a week of taxpayer-funded school time.  Let’s hope Berkeley...
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Channel One News allows Iron Man director to promote his movie on taxpayer time. (2010)

July 29, 2017
Channel One News allows Iron Man director to promote his movie on taxpayer time. (2010)

  From Jim Metrock:  It’s 2017 and there is a good reason that Channel One News steadfastly refuses to publish the list of advertisers on its controversial, classroom TV show. No parent, no educator, no school administrator, no citizen is allowed to know what is being advertised to the students in their community.  That...
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Narcoossee Middle School still wasting tax money with Channel One News.

July 28, 2017
Narcoossee Middle School still wasting tax money with Channel One News.

  From Channel One’s transcript for April 12, 2017: Students: This is Mr. Leininger’s seventh-grade U.S. history class from Narcoossee Middle School in St. Cloud, Florida, and Channel One News starts right now! Emily: Awesome job, guys, and check out that clear, bright-blue sky. They don’t call Florida the Sunshine State for nothing. Thanks...
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Another one bites the dust: CJ Kettler out as Channel One head. Leaves Houghton Mifflin.

July 27, 2017
Another one bites the dust: CJ Kettler out as Channel One head. Leaves Houghton Mifflin.

From Jim Metrock: In 2014, CJ Kettler helped convince Houghton Mifflin Harcourt to acquire her distressed and bleeding Channel One News.  Houghton Mifflin has made its share of bad decisions, but acquiring Channel One News was a “doozy.” For three years Ms. Kettler stayed at Houghton Mifflin and oversaw Channel One.  May 2017, she...
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Channel One News and Teen Vogue get political with kids.

July 26, 2017
Channel One News and Teen Vogue get political with kids.

     
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Channel One promoted-Teen Vogue normalizes teen drinking.

July 25, 2017
Channel One promoted-Teen Vogue normalizes teen drinking.

From Jim Metrock: Channel One News continues to help promote Teen Vogue to its youthful audience.  Go to Channel One’s Facebook page to see a video promo of Teen Vogue. When young people get a subscription to Teen Vogue (and that’s what Channel One and, of course, Teen Vogue wants), the magazine sends the...
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Channel One News-promoted Teen Vogue angers Activist Mom

July 19, 2017

MOM BLOGGER BURNS TEEN VOGUE MAGAZINE! "OPERATION PULL TEEN VOGUE" is underway! Teen Vogue Magazine must be pulled from all store shelves! It is a danger to children. Please SHARE to warn others. #PullTeenVogue #TheActivistMommy #RoarMamaBears Posted by The Activist Mommy on Thursday, July 13, 2017
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Channel One-promoted Teen Vogue emails kids An*l Sex guide

July 17, 2017
Channel One-promoted Teen Vogue emails kids An*l Sex guide

  From Jim Metrock: Why in the world did Channel One News promote the age-inappropriate Teen Vogue to middle school and high school students on their TV show? Why in the world is Channel One News insisting on plugging Teen Vogue on its Facebook page knowing elementary school students will visit there? Channel One...
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