Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

When Channel One News walked out on school board members. (2008)

July 11, 2017
When Channel One News walked out on school board members. (2008)

Note: This is from May 2008. Both Obligation and Channel One News had booths at the same education conference exhibit hall.  Eyeball to eyeball and… Channel One blinked. Channel One News personnel abandoned their booth at the 2008 NSBA exhibit hall.   From Jim Metrock: I was very proud to have a booth at...
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July 5, 2017: No news from Channel One News for a month!

July 5, 2017
July 5, 2017: No news from Channel One News for a month!

From Jim Metrock:  This is the saddest summer in memory for the “journalists” at Channel One News. There are no news reports, no video news reports, no headlines.  Channel One News has completely abandoned the youth they claim to serve. Years ago, Channel One would at least copy and paste a few AP headlines...
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The only news program that takes off all summer.

July 2, 2017
The only news program that takes off all summer.


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Math problem for kids out of school.

June 27, 2017
Math problem for kids out of school.

From Jim Metrock: Hey kids, Channel One News is basically closed down for the long summer, but I have an idea how we can squeeze some value out of their dismal website. So I go to Channel One’s website this morning and I see this poll they want visitors to take.  The results of...
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A partial cure.

June 26, 2017
A partial cure.


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Channel One’s Mixed Grade By Constance L. Hays (Dec. 5, 1999)

June 23, 2017
Channel One’s Mixed Grade  By Constance L. Hays  (Dec. 5, 1999)

From the archives. Excerpt: “Youth is critical to the soft-drink business,” said C.J. Fraleigh, vice president for cola marketing for Pepsi-Cola, which has advertised on Channel One since its inception. “That’s when so many people form their brand preferences.” He said Channel One was attractive to Pepsi because it reaches teenagers as efficiently as...
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Channel One News. Parents Choice Award? Really? What a joke.

June 21, 2017
Channel One News. Parents Choice Award? Really? What a joke.

              This is an email I sent to Don Oldenburg. Dear Mr. Oldenburg Last year you wrote a glowing article about Channel One News for the Parent Choice website. You touched briefly on some people having a problem with “advertising.” You appear to be unfamiliar with what Channel...
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Jack Lynch continues pumping money into all-but-dead Channel One News

June 20, 2017
Jack Lynch continues pumping money into all-but-dead Channel One News

From Jim Metrock: John “Jack” J. Lynch, Jr. is the president and Chief Executive Officer of Houghton Mifflin Harcourt. Mr. Lynch’s task is to clean up the mess that Linda Zecher made when she headed HMH.  One of Ms. Zecher’s biggest mistakes was acquiring Channel One News.  Acquiring a pariah in the world of...
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Skoollive CEO targets teens

June 16, 2017
Skoollive CEO targets teens

From Jim Metrock: To George Bruton the CEO of the tiny Skoollive kiddie-marketing firm, teens and preteens are pretty much nothing more than a target “demographic.”  They are merely a target market. Below is a sponsored article paid for by Skoollive.   Here Mr. Bruton gushes about the amount of money each teenager spends...
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Bye.

May 26, 2017
Bye.

From Jim Metrock: Why are these wannabe reporters saying “goodbye” to students?  I thought Channel One News was THE place to keep young people informed about world events?  Is there no news in June, July, and August. These guys could stream video news reports online all summer, if they wanted to.  Alas, they don’t...
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