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Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Complete, unedited Channel One News for February 1, 2005

August 1, 2012
Complete, unedited Channel One News for February 1, 2005

Channel One News prevents parents from seeing the commercials they send to American classrooms. They remove commercials from their playback for parents on Channelone.com. Obligation provides parents and the public with the full Channel One shows that students were forced to watch while they sit at their desks.          
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As advertised on Channel One News: Snickers (January 8, 1999)

July 31, 2012
As advertised on Channel One News: Snickers (January 8, 1999)

Junk food advertising on Channel One News.  
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As advertised on Channel One News: Clearasil (Jan. 22, 1997)

July 30, 2012
As advertised on Channel One News: Clearasil (Jan. 22, 1997)

 
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Complete, unedited Channel One News for January 8, 1999

July 29, 2012
Complete, unedited Channel One News for January 8, 1999

Channel One News advertises Snickers and video games to middle school students. This type of advertising caused Channel One to lose thousands of schools.  
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As advertised on Channel One News: Contentville.com (Jan. 3, 2001)

July 27, 2012
As advertised on Channel One News: Contentville.com (Jan. 3, 2001)

 Strange ad to be airing in middle schools.  
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As advertised on Channel One News: Jolly Rancher hard candy (March 24, 2003)

July 24, 2012
As advertised on Channel One News: Jolly Rancher hard candy (March 24, 2003)

Channel One News: Eating candy is fun! Popular, active young people like to eat candy, especially Jolly Rancher candy.  
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As advertised on Channel One News: Prescription Acuvue Advance contract lens (January 31, 2005)

July 23, 2012
As advertised on Channel One News: Prescription Acuvue Advance contract lens (January 31, 2005)

From Jim Metrock: Channel One News tells kids they are ugly if they wear glasses. The only ugly people are the thuggish Channel One kiddie marketers who approve tough ads like this in middle and high schools.    
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Complete, unedited Channel One News for December 18, 2000

July 20, 2012
Complete, unedited Channel One News for December 18, 2000

Channel One News removes the commercials before streaming them for parents at channelone.com. This program has the ads in them. Parents have a right to see what their child sees.    
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As advertised on Channel One News: Pepsi and Kiss (October 23, 2000)

July 18, 2012
As advertised on Channel One News: Pepsi and Kiss (October 23, 2000)


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As advertised on Channel One News: Cingular (March 24, 2003)

July 17, 2012
As advertised on Channel One News: Cingular (March 24, 2003)

Channel One News has pitched a wide variety of wireless and cell phone ads to its captive audience.
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