Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

As advertised on Channel One News: Pokemon and Game Boy (October 23, 2000)

June 6, 2012
As advertised on Channel One News: Pokemon and Game Boy (October 23, 2000)

             
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Channel One updates their hilarious list of things they will not advertise.

June 5, 2012
Channel One updates their hilarious list of things they will not advertise.

   Channel One’s updated list of things they will not advertise. This is NOT a list of things they have never advertised.     From Jim Metrock: I’ll write at a later time about this updated list, however the list can be broken into two groups: Those things that are patently absurd (Firearms, beer,...
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As advertised on Channel One News: Twix and Pepsi (May 29, 1997)

June 3, 2012
As advertised on Channel One News: Twix and Pepsi (May 29, 1997)

  This is one commercial break from the May 29, 1997 Channel One News program for middle school students. For more than a decade Channel One News advertised junk food to a captive audience of schoolchildren.These back-to-back ads for Twix candy bars and Pepsi give an indication of Channel One’s reckless disregard for the...
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Gay marriage – TOP story for middle school students, REALLY?

May 11, 2012
Gay marriage – TOP story for middle school students, REALLY?

Channelone.com replay of May 10 program blacks out two sections of its report on President Obama changing his position on gay marriage. What did Channel One show students that it won’t allow parents to see?   Channel One’s obsession with covering gay rights issues becoming a problem for middle and elementary school administrators.  ...
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As advertised is classrooms on Channel One News: National Guard (2004)

May 7, 2012
As advertised is classrooms on Channel One News: National Guard (2004)

 
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Maggie Rulli gets off to bad start at Channel One News.

May 4, 2012
Maggie Rulli gets off to bad start at Channel One News.

From Jim Metrock: It didn’t take long for the new Channel One News anchor Maggie Rulli to show her lack of concern for journalistic integrity. At the start of the show she immediately introduces a Jessica Kumari promotional interview with the directors of a new Disney movie “Chimpanzee.”  The movie was released on April...
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No disclosure

May 3, 2012
No disclosure

           
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What Edward R. Murrow might say about Channel One News.

May 2, 2012
What Edward R. Murrow might say about Channel One News.


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Channel One News Hall of Shame: Herbal Essences (2004)

May 1, 2012
Channel One News Hall of Shame: Herbal Essences (2004)

 
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As advertised in classrooms on Channel One News: Cingular (2003)

April 21, 2012
As advertised in classrooms on Channel One News: Cingular (2003)

 
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