Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Junk Food Ads Dominate 9/9/05 Show

September 9, 2005
Junk Food Ads Dominate 9/9/05 Show

On Friday, September 9, Channel One advertised two junk food products. Hubba Bubba Max bubble gum and Gatorade. Hubba Bubba is one of Wrigley’s sugary products. The commercial today was a new one featuring a polar bear who stuffs his face with Hubba Bubba bubble gum. The ad is a satire on the R-rated movie Fargo. Commercial content...
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Welcome To The NEW Channel One News

May 7, 2005
Welcome To The NEW Channel One News

Screen shots from Channel One News April 2005 The new CEO of Channel One News is Judy Harris. Obligation has tried to contact Ms. Harris since she accepted the Channel One job. She does not return emails or phone calls. We are beginning to see why she is reluctant to talk. She is taking Channel One News...
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Anchors Away

September 13, 2004
Anchors Away

Eight, Seven, Six, Five… Four Will Derrick Shore be the last person remaining at Channel One News?   In a little over a year’s time, Channel One News has cut back from eight news anchors to four. This drastic cut is obviously due to the financial troubles that plague the company. The remaining anchors are Derrick Shore, Seth...
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The Thugs Strike Again

March 3, 2004
The Thugs Strike Again

Snoop Dogg On Channel One From Jim Metrock: I am close to being speechless. Unfortunately for our “friends” at Channel One News, I still have the ability to type words. I should be finishing my reporting from the NASSP convention. I will get around to that later. When I arrived back in Birmingham, I had a videocassette in my...
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Channel One News Kicks Off August 11

August 1, 2003

From Jim Metrock: As this school year starts, there is more opposition to Channel One News than ever before. The company is paying the price for years of insensitivity to its captive audience of students. Expect more ads for profanity-filled, sexually-charged, ultra-violent, drug and alcohol drenched movies from our friends at Channel One News.  These Channel One...
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Channel One Uses Soldiers For Self-Promotion

April 15, 2003
Channel One Uses Soldiers For Self-Promotion

From Jim Metrock: Did Lance Cpl. Stone give Seth Doane permission to use his name to promote Doane’s controversial company? The C1 logo gives the audience the impression that Jesse Stone endorses Channel One. Channel One has always tried to use its news stories to help promote the Channel One brand. It was no different...
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Channel One’s Latest Horror PSA Brings Gun Violence Into Classrooms

November 3, 2002
Channel One’s Latest Horror PSA Brings Gun Violence Into Classrooms

More mayhem on Channel One. Children witness a friend shooting his friend in the head (or possibly the chest – film ends with gun flash) while they sit smoking marijuana. The intended message from the ONDCP (Office for National Drug Control Policy) is “you can’t think straight when you smoke pot.” No one can argue with that obvious...
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The Ugliest Joke Yet On Children

February 4, 2000

If you can imagine the Ku Klux Klan giving seminars on racial tolerance, then you’ll have no problem accepting Channel One teaching media literacy to the schoolchildren who are forced to watch their TV show and commercials under force of contract. The term “media literacy” is relatively new. Roughly it attempts to teach children and adults how to “read” media...
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37-3-25

January 1, 1999


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Joke’s On Us – Channel One’s Welcomes Back Web Advertising, Message Boards and Chat Room

September 25, 1998

It didn’t last long. It couldn’t. Channel One’s mission is to get the attention of kids, so they can then sell it for big bucks, and they need to have message boards and chat rooms on their web site or kids won’t be attracted. Channel One’s education VP, Paul Folkemer, expressed outrage to the Shelby County board of education...
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