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Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

As advertised on Channel One News: Lay’s Stax Potato Chips (2003)

August 8, 2012
As advertised on Channel One News: Lay’s Stax Potato Chips (2003)

  What was Channel One News thinking? A youth obesity crisis was raging in the U.S. in 2003, yet Channel One ran numerous commercials to their captive audience for a new junk food: Lay’s Stax Potato Chips. These stackable chips had MORE calories than regular Lay’s chips. Sept. 19, 2003 – Betcha can’t eat...
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As advertised on Channel One News: Winterfresh gum (Jan. 22, 1997)

August 6, 2012
As advertised on Channel One News: Winterfresh gum (Jan. 22, 1997)

 
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As advertised on Channel One News: Mountain Dew (October 24, 2000)

August 5, 2012
As advertised on Channel One News: Mountain Dew (October 24, 2000)

Channel One News has contributed mightily to the youth obesity crisis.                  
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As advertised on Channel One News: Gatorade – celebrity endorsement Mia Hamm (Feb. 2, 2005)

August 4, 2012
As advertised on Channel One News: Gatorade – celebrity endorsement Mia Hamm (Feb. 2, 2005)

Channel One News allows celebrity endorsements in its commercials. 10-year-old children required to watch the show may not be fully able to understand celebrities are paid to say good things about a product.        
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Complete, unedited Channel One News for April 6, 1998

August 3, 2012
Complete, unedited Channel One News for April 6, 1998

Interrupting class time to urge middle school students to drink more Pepsi? Channel One News advertised Pepsi products for over a decade. ;
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As advertised on Channel One News: Gophone

August 2, 2012
As advertised on Channel One News: Gophone

Channel One News routinely violates their contract with schools.  
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From the archives: The hyper-commercialism of Channel One News (2011)

August 1, 2012
From the archives: The hyper-commercialism of Channel One News (2011)

An example of how Channel One News has changed into a hyper-commercial, irrelevant mess.  
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Complete, unedited Channel One News for February 1, 2005

August 1, 2012
Complete, unedited Channel One News for February 1, 2005

Channel One News prevents parents from seeing the commercials they send to American classrooms. They remove commercials from their playback for parents on Channelone.com. Obligation provides parents and the public with the full Channel One shows that students were forced to watch while they sit at their desks.          
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As advertised on Channel One News: Snickers (January 8, 1999)

July 31, 2012
As advertised on Channel One News: Snickers (January 8, 1999)

Junk food advertising on Channel One News.  
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As advertised on Channel One News: Clearasil (Jan. 22, 1997)

July 30, 2012
As advertised on Channel One News: Clearasil (Jan. 22, 1997)

 
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