Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

The Ugliest Joke Yet On Children

February 4, 2000

If you can imagine the Ku Klux Klan giving seminars on racial tolerance, then you’ll have no problem accepting Channel One teaching media literacy to the schoolchildren who are forced to watch their TV show and commercials under force of contract. The term “media literacy” is relatively new. Roughly it attempts to teach children and adults how to “read” media...
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January 1, 1999

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