Strange ad to be airing in middle schools.
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Does your school still have Channel One News?
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Media Literacy
Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
As advertised on Channel One News: Contentville.com (Jan. 3, 2001)
As advertised on Channel One News: Jolly Rancher hard candy (March 24, 2003)
Channel One News: Eating candy is fun! Popular, active young people like to eat candy, especially Jolly Rancher candy.
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As advertised on Channel One News: Prescription Acuvue Advance contract lens (January 31, 2005)
From Jim Metrock: Channel One News tells kids they are ugly if they wear glasses. The only ugly people are the thuggish Channel One kiddie marketers who approve tough ads like this in middle and high schools.
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Complete, unedited Channel One News for December 18, 2000
Channel One News removes the commercials before streaming them for parents at channelone.com. This program has the ads in them. Parents have a right to see what their child sees.
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As advertised on Channel One News: Cingular (March 24, 2003)
Channel One News has pitched a wide variety of wireless and cell phone ads to its captive audience.
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As advertised on Channel One News: Game Boy Advance $80 (2004)
Channel One News advertises video games and video game systems to students as they sit in their school desks.
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As advertised on Channel One News: Cobaltcard by American Express (December 18, 2000)
Channel One News thought every teen and preteen need this prepaid credit card in their wallet or purse. Parents had no idea this card was getting heavily promoted before Christmas 2000. The card had problems and was discontinued the next year.
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Complete, unedited Channel One News for January 3, 2001
Channel One News doesn’t think parents and the public in general need to see the advertising on the in-classroom TV show. That’s why this youth marketing firm removes commercials from their web rebroadcast.
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As advertised on Channel One News: Blockbuster Video (January 8, 1999)
Play video games for five straight days when you rent from Blockbuster Video.
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