Does your school still have Channel One News?
Learn how to unplug
Media Literacy
Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From the archives: Channel One wants middle school students to vote on lowering the drinking age. (September 23, 2008)
Many of stories on Channel One News tend to normalize teen drinking. This “top story of the day” sends confusing messages to young middle school students who are Channel One’s most loyal audience.
Read More »
As advertised on Channel One News: Spiderman 2 video game (2004)
Video game companies love Channel One News. The idea that public schools will show video game commercials during the school day is hard to believe.
Read More »
Complete, unedited Channel One News for November 28, 2006
This is the full show that students were compelled to watch under force of Channel One’s onerous contract. Contract: Channel One loans a school TV equipment as long as the school shows the youth marketing firm’s TV show called Channel One News AT LEAST 90% of school days. (That’s over one instructional week of...
Read More »
As advertised on Channel One News: Oxy pads (May 29,1997)
Channel One News usually has a company advertising a acne treatment. This ad is mild. Other ads can be brutal on young people with acne. Students forced to watch Channel One News for any length of time have to feel extremely self conscious if they have any acne.
Read More »
Talking about Channel One News: Martin Grant (1995)
“Channel One is a marketer’s secret weapon. When used creatively by today’s innovative marketers, it is an unparalleled way to reach a massive teen audience in a highly relevant, important and uncluttered environment.” Martin Grant, Channel One News President of Sales and Marketing in a press release dated August 9, 1995.
Read More »
As advertised on Channel One News: Paper Mario (February 5, 2001)
Students forced to watch Channel One News learn about the newest video games and game systems.
Read More »
How Channel One News serves their largest advertiser: The U.S. Army
From 2011: Channel One devotes its January 10, 2011 show to one advertiser – the US Army. Video was removed due to complaint filed by Channel One News.
Read More »
As advertised on Channel One News: Stoner movie Dude, Where’s My Car? (2000)
Channel One News has advertised numerous movies that were age-inappropriate due to drug and alcohol content and sexual content. One of the worst was the “stoner comedy” Dude, Where’s My Car? in December, 2000 and January 2001. The entire movie was one big drug joke which normalized the use of marijuana among young people....
Read More »
Complete, unedited Channel One News for November 1, 2004
Channel One News prevents parents and the public from seeing what is advertised to students by removing commercials from their web rebroadcast. This is an outrageous practice that indicates how uncomfortable Channel One is with their advertising. This video is the complete Channel One program. It has not been edited by Channel One to...
Read More »
Copyright © 2024 Obligation. All Rights Reserved.
Magazine Premium created by Themes by bavotasan.com.
Magazine Premium created by Themes by bavotasan.com.