Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
Channel One News has advertised numerous movies that were age-inappropriate due to drug and alcohol content and sexual content. One of the worst was the “stoner comedy” Dude, Where’s My Car? in December, 2000 and January 2001. The entire movie was one big drug joke which normalized the use of marijuana among young people....
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EF Tours thought they would advertise their European vacation packages to Channel One’s captive audience.
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Channel One News has routinely advertised oddball websites on its secondary school TV show. Parents of course have no idea or control over what this youth marketing company advertises to their children. Here students are told about an online travel agency called Byebyenow.com. Why tell sixth graders about a travel agency? Are they suppose...
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Channel One News does not allow parents to see the full show that is shown to schoolchildren. Channel One removes commercials from its web rebroadcast meant for parental viewing. Here is another complete Channel One News program.
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Why did schools feel compelled to advertise this video game device to students? Because only Channel One News determines what will be advertised on its show. Local control of school is suspended while Channel One is on classroom TV screens.
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The number one advertiser on Channel One is the U.S. Federal Government. Our government has infused Channel One with millions of dollars each year to air military recruitment ads in American classrooms.
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Over the years, Channel One News has tried to get students to buy some really goofy products.
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After the movie trailer which takes up precious school time, Channel One News tacks on a contest to build interest in the movie.
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