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Media Literacy tagged with 'About.com'

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

From the archives: 01/12/2001 Drinking And Drug Advice Is Outrageous

July 18, 2015
From the archives: 01/12/2001  Drinking And Drug Advice Is Outrageous

Drinking And Drug Advice Is Outrageous January 12, 2001    America’s schoolchildren are being inundated with ads for About.com. About.com is a company that owns several pornographic sites and will be merging with Channel One’s parent company, PRIMEDIA, Inc. at the end of February or the beginning of...
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Complete, unedited Channel One News for December 18, 2000

July 20, 2012
Complete, unedited Channel One News for December 18, 2000

Channel One News removes the commercials before streaming them for parents at channelone.com. This program has the ads in them. Parents have a right to see what their child sees.    
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Complete, unedited Channel One News for January 3, 2001

July 12, 2012
Complete, unedited Channel One News for January 3, 2001

Channel One News doesn’t think parents and the public in general need to see the advertising on the in-classroom TV show. That’s why this youth marketing firm removes commercials from their web rebroadcast.        
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Complete, unedited Channel One News for December 15, 2000

June 27, 2012
Complete, unedited Channel One News for December 15, 2000

Channel One News has advertised numerous movies that were age-inappropriate due to drug and alcohol content and sexual content. One of the worst was the “stoner comedy” Dude, Where’s My Car? in December, 2000 and January 2001. The entire movie was one big drug joke which normalized the use of marijuana among young people....
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