Media Literacy tagged with 'advertising age-inappropriate TV shows'

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

It’s May, time for Channel One News to promote raunchy Pretty Little Liars TV show to children.

May 10, 2014
It’s May, time for Channel One News to promote raunchy Pretty Little Liars TV show to children.

  From Jim Metrock: It is so easy to get sick of Channel One News.    The company is constantly selling kids something. Often their ads don’t appear like ads.  Channel One is a master at mixing news with advertising.   On May 6, the classroom TV show Channel One News starts off with...
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