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Media Literacy tagged with 'advertising guidelines'

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Want a laugh? Check out Channel One’s advertising guidelines.

January 27, 2014
Want a laugh? Check out Channel One’s advertising guidelines.

    From Jim Metrock:  What you are about to read is taken directly from Channel One’s website (  Obligation did not change a word. The kiddie marketers at Channel One News wanted to boast to educators and parents that they did indeed have limits to what they would advertise to their captive audience...
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