Does your school still have Channel One News?
Learn how to unplug

Media Literacy tagged with 'advertising in schools'

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Channel One News Hall of Shame: This is one of the milder movies promoted on classroom TVs.

March 13, 2017
Channel One News Hall of Shame: This is one of the milder movies promoted on classroom TVs.

Note: Today is March 13, 2017.  I am posting this article from 2011 because parents and school administrators are denied access to the list of advertisers on the controversial Channel One TV show.  By going back in time a little bit, one can get an idea of Channel One’s advertising. This is one of...
Read More »