Media Literacy tagged with 'advertising mcdonalds in classrooms'

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Channel One News: The company that brought junk food advertising into American classrooms

March 1, 2014
Channel One News: The company that brought junk food advertising into American classrooms

    From Jim Metrock:  Channel One News has a long history of advertising junk food in American classrooms.  The company knew their ads were contributing in a very significant way to the growing obesity crisis among young people, but they kept pitching the junk to kids.   Obligation and others helped put pressure...
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As advertised on Channel One News: McDonalds (2003)

August 20, 2012
As advertised on Channel One News: McDonalds (2003)

 McDonalds was a major advertiser on Channel One News until public pressure on McDonalds forced the fast food company to end their classroom advertising.          
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Complete, unedited Channel One News for December 22, 2003

August 10, 2012
Complete, unedited Channel One News for December 22, 2003

 
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