Media Literacy tagged with 'Hunger games'

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

With Channel One News the odds are always in favor of advertisers, not students.

August 17, 2012
With Channel One News the odds are always in favor of advertisers, not students.

  Above: Front page of the official website of Channel One News. Can you tell what these kiddie marketers think is the big news story of the day? It’s the midnight release!! Ads for Hunger Games DVDs and Blu-ray discs have been plastered over the entire website all week. Below: Guess who welcomed students...
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