Media Literacy tagged with 'jolly rancher candy'

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

As advertised on Channel One News: Candy, video games, wireless service, Gatorade (2003)

August 24, 2012
As advertised on Channel One News: Candy, video games, wireless service, Gatorade (2003)

Channel One News has a long history of advertising candy to its captive audience of schoolchildren.
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