Nothing is sacred when it comes to kiddie marketers. There are companies that will sell ad space on a schoolchild’s milk carton. It’s a captive audience and the profit potential is huge. MilkMedia is the main company bringing advertising into the schools via milk cartons.
These ads are aimed at a wide age range. Elementary school students seem to be the main target of MilkMedia’s ad campaigns. School marketing companies always talk about “targeting” children, “targeting” certain youth demographics. Obligation wants to turn the tables on these fat cat, kiddie marketers and we want to “target” them.
Below is Milk Media/Milk Rocks’ extremely wordy privacy policy. It is filled with legal terms that would challenge some high school students. A good privacy statement for a children’s web site should consist of no more than one sentence: “We will not collect ANY information from visitors to this web site.” The more sentences...
Read More »
This shows the kiddie marketers for what they are. Twitter will help this company generate revenue for their advertisers, but will do nothing to promote the consumption of milk. Milk Rocks is a Trojan Horse. Schools let these shameless kiddie marketers onto their school grounds because Milk Rocks boasts it is all about promoting...
Read More »
From Jim Metrock: What is Milk Media/Milk Rocks doing promoting Gnarls Barkley to elementary school-age children? Gnarls Barkley is not one person, but a duo. Cee-Lo is the lead singer and he has a separate career putting out songs with very explicit lyrics. Perhaps you have heard of his big hit Bad Mutha which...
Read More »
From Jim Metrock: Milk Rocks! relentlessly promotes relatively unknown musical groups. This is how Milk Rocks! makes money. Milk Rocks! mainly promotes musical acts by bringing them into schools for concerts, but they also feature contests on their website to help sell these artists to kids. Presently Milk Rocks! is running a contest for...
Read More »
Do parents really want “some of the biggest names in music and entertainment” to “connect” with their children during school time? For Richard Long, president of Milk Media/Milk Rocks, making that connection is vital to his company’s financial future. His company provides record companies a unique way to promote their new talent. If a...
Read More »
Milk Media and Milk Rocks! are one and the same. This company is nothing more than a kiddie marketing firm. “Milk Media is the ideal way to reach millions of students K-12 …” This company is bragging they can deliver kindergarten students to advertisers. Just a few years ago this would have been considered...
Read More »
MilkRocks is part of MilkMedia. The milk carton ad in this student-produced video encourages young people to visit milkrocks.com a hyper-commercial web site. This YouTube video shows how powerful advertising can be on a school milk carton.
Read More »
MilkMedia says this is not an advertisement. No, this is nothing more than a promotion to get kids to drink more milk. Yeah, right. Does that look like a blade in his right hand? It isn’t, but that is the first impression. The people at MilkMedia thought elementary school kids would like to know...
Read More »
Disney’s Buena Vista Home Video knows the power of advertising on school milk carton. The image above was taken from MilkMedia’s web site. MilkMedia obviously wants to dazzle potential advertisers by showing how Disney uses milk cartons to sell DVDs to children. Can’t a child drink a carton of milk at school without...
Read More »
