Below is Milk Media/Milk Rocks’ extremely wordy privacy policy.  It is filled with legal terms that would challenge some high school students.  A good privacy statement for a children’s web site should consist of no more than one sentence: “We will not collect ANY information from visitors to this web site.”  The more sentences there are, the more children are taken advantage of.

Obligation’s comments are in bold and in brackets.

Note: Richard Long is the president of Milk Media and Milk Rocks.

http://www.milkrocks.com/privacy-policy/

________

Milkrocks.com has created this privacy policy to share with you our practices regarding your privacy. Your privacy and comfort using the web site is very important to us. [No it's not.  Milkrocks.com HAS to have this privacy policy statement because of the California Online Privacy Protection Act of 2003. "any commercial web sites or online services that collect personal information on California residents through a web site to conspicuously post a privacy policy on the site"] This privacy policy applies solely to the web site and service located athttp://www.milkrocks.com (the “Service”). By using or accessing the Service, you signify your assent to our Privacy Policy. [This is laughable.  Milk Rocks aims their advertising campaigns at children as young as five. Nobody child gives their "assent" to this Privacy Policy.]

IF YOU DO NOT AGREE TO THIS PRIVACY POLICY YOU MAY NOT ACCESS OR OTHERWISE USE THE SERVICE. THIS SERVICE IS SUBJECT TO THE TERMS OF USE.

Personal and Non-Personal Information: When using the Service, in order to register to become a member you may be asked to provide, or you may choose to upload, certain personally identifiable information (“Personal Information”). Personal Information can include your name and email address. [No kiddie marketer should have this information.]

If you are under 13 years of age, then we will only ask for your parent’s email address. [Milk Rocks has no way to check if a child says they are older than they are.] We do not want email addresses of children under age 13. [But if we happen to get them, then that's OK.] Such children should also not use a login name that personally identifies them. For example, they should not use a login name that contains their first and last name. Instead, be creative and use a login name that is fun.

In addition, we may also collect non-personally identifiable information, such as IP host address, pages viewed, browser type, personal computer setting and other data, and may aggregate any information collected in a manner which does not identify any individual (“Non-Personal Information”). [This information is valuable. Why would they collect this from children if it wasn't?  Milk Rocks should not obtain this information from children with express, written, parental permission.]

Information Usage: Unless disclosed otherwise at the time of collection or in this privacy policy, we do not share any Personal Information you submit through the Service with any unaffiliated third party, [This "unless disclosed or in this privacy policy" qualifier should upset parents.  Milk Rocks is giving themselves plenty of room for mischief.  Companies that say these kinds of things will do these kinds of things or else it would not be in a privacy policy statement.] unless it is necessary to respond to your questions, provide the service you have requested or to comply with applicable law. This may include providing your Personal Information to our contractors who are performing services on our behalf. [It's bad enough that Milk Rocks is gathering personal information on young people, but to give it to any other company is doubly wrong.] We will never sell your Personal Information to any third party not affiliated with Milkrocks [What if they don't sell the information, but instead give the information away?]without your consent except in connection with the sale or merger, in whole or in part, of Milkrocks, its assets or the division responsible for such services. [Users of milkrocks.com give permission to give their Personal Information to ANY company that buys or merges with Milk Rocks?! We don't think so.  Nice try, Richard Long. (president of Milk Media/Milk Rocks)]

We may use Non-Personal Information to improve and enhance your experience on the Service and for our research activities. For example, we may share Non-Personal Information with unaffiliated third parties, such as business partners, in an aggregate, anonymous form, which means that the shared information will not contain nor be linked to any Personal Information. [Richard, you are going to make money trading in demographic information young people have provided you through you web site.  If this is going to continue to happen, Milk Rocks needs to compensate young people for the data they provide.  Kiddie marketers never think about giving kids "a cut" of their revenue.]

You should be aware that Personal Information which you voluntarily include and transmit online in a posting may be viewed and used by others. We are unable to control such uses of your Personal Information, and by using the Service you assume the risk that the Personal Information provided by you may be viewed and used by third parties. ["We are unable to control such uses..." Yes you can, Mr. Long. If your company stops asking for personal information, then there is no more risk.]

Please note that we reserve the right to access and/or disclose Personal Information and non-Personal Information we gather as required by courts or administrative agencies and to the extent required to permit us to investigate suspected fraud, harassment or other violations of any law, rule or regulation, the Service’s Terms of Use, or the rights of third parties or to investigate any suspected conduct which we deem improper.

Cookies: “Cookies” are pieces of information that may be placed on your computer by a web site for the purpose of facilitating and enhancing your communication and interaction with that web site. Many web sites use cookies for these purposes. We and our third party contractors and advertisers may use cookies, web beacons, clear gifs and similar technology to customize your visit to the Service and for other purposes to make your visit more convenient or to enable us to enhance our Service. You may stop or restrict the placement of cookies on your computer or flush them from your browser by adjusting your web browser preferences, in which case you may still use our Service, but it may interfere with some of its functionality. We do not use cookies to automatically retrieve Personal Information from your computer without your knowledge. [The language in this last sentence is of concern.  Milk Rocks could have left off the "without your knowledge," but they didn't. The company is giving themselves more "wiggle room."]

Security Practices: The security of your Personal Information is very important to us. [This is absolutely true. This personal information extracted from children is worth a lot of money.] We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us or information stored on the Service or our servers, will be completely free from unauthorized access by third parties such as hackers and your use of the Service demonstrates your assumption of this risk. [No liability for Milk Rocks no matter how incompetent this company conducts business.  Mr. Long, no child is assuming this risk.  For your company to say they are is unreasonable.  Milk Rocks should compensate all users of its site if their personal information is compromised.]

No Children under age 13: We have no intention of collecting Personal Information from children under the age of 13. [This should have read: We will not collect Personal Information from children.] When we become aware [Kiddie marketers are not going to that Personal Information from a child under 13 has been collected without such child’s parent or guardian’s consent, we will use all reasonable efforts to delete such information from our database.

For more information on protecting your privacy, please visithttp://www.ftc.gov/kidzprivacy/. [Do children have to protect themselves from milkrocks.com?]

Changes to policy; Opt-Out Process: We reserve the right [What rights do kids reserve, Richard Long?  Why did your attorneys write a document that is all in your company's favor and not in the best interest of the children who pay your salary?], at our discretion, to change, modify, add, or remove portions from this policy at any time. However, if at any time in the future we plan to use Personal Information in a way that differs from this policy, we will post such changes here ["here" is a place no young person will ever visit and Milk Rocks knows it.] and provide you the opportunity to opt-out of such differing uses. Your continued use of the Service following the posting of any changes to this policy means you accept such changes. [This of course is moronic.  Whenever Milk Rocks changes its privacy policy, there should be a warning page that replaces their home page. This warning page should have simple language telling all visitors that the privacy rules have changed and then the changes should be spelled out - and not in language used in this legal document.]

We give you the option to remove your Personal Information from our list of active users completely. All unsubscribe or opt-out requests should be sent to us at unsubscribe@milkrocks.com and we will process your request within a reasonable time after receipt. We are not responsible for removing your Personal Information from the lists of any third party who has previously been provided your information in accordance with this policy. [This is mean.  A young person or his or her parents write to Milk Rocks and ask the company to remove the child's personal information from their computers.  This is obviously important to the young person and/or parents.  Why won't Milk Rocks tell the companies it sold this information to to remove it from their records? That would take so little effort.  There is no need for this arrogant language.]

United States of America: Our web site is maintained in the United States of America. By using the web site, you authorize the export of Personal Information to the USA and its storage and use as specified in this policy.

Our Terms of Use: Use of this Service is governed by, and subject to, the Terms of Use. Your use, or access, of the Service constitutes your agreement to be bound by these provisions. [Do you understand?! You six-year-old?]

Contact: For questions or concerns relating to privacy, we can be contacted atprivacy@milkrocks.com

Effective Date: This privacy policy is effective and was last updated on May 15, 2007.

This shows the kiddie marketers for what they are.  Twitter will help this company generate revenue for their advertisers, but will do nothing to promote the consumption of milk.  Milk Rocks is a Trojan Horse.  Schools let these shameless kiddie marketers onto their school grounds because Milk Rocks boasts it is all about promoting milk.  When the company gets inside the school, they put up some milk posters, mention “milk” several times and proceed to promote musical acts (who pay Milk Media/Milk Rocks) and other advertisers to the captive audience of school kids.

Do parents want this kiddie marketing company urging their children (down to kindergarten age) to “follow” their company on the Internet?

Do principals and teachers know that Milk Rocks is trying to get children of all ages to “follow” their company?

Here’s another nail in the Milk Rocks’ coffin.  It is amazing how kiddie marketers think.  They have no idea that this ad is outrageous.

From Jim Metrock:

What is Milk Media/Milk Rocks doing promoting Gnarls Barkley to elementary school-age children?

Gnarls Barkley is not one person, but a duo.  Cee-Lo is the lead singer and he has a separate career putting out songs with very explicit lyrics.

Perhaps you have heard of his big hit Bad Mutha which has these catchy lyrics:

And I don’t know who you came to see
But ain’t another muthaf***er bad like me
(But ain’t another muthaf***er bad like me)
Wait a minute
Hey, get up, cause…
I’m a bad muthaf***er (4X)

This is one of Cee-Lo’s tamer songs.  When Milk Rocks plugs Gnarls Barkley they are plugging Cee-Lo.  They are one and the same.  Why is the Milk Rocks company talking to children about music groups anyhow?  What does this have to do with milk?  I answer my own question of course, Milk Rocks is not primarily about promoting milk.  The company exists to make advertising revenue from music acts and other advertisers who want to get the attention of schoolchildren.

You can only see part of the long article about Gnarls Barkley in the above screen shot.  Below is the full text Milk Rocks provided for kids.

“You are the best. You are the worst. You are average. Your love is a part of you. You try to give it away because you cannot bear its radiance, but you cannot separate it from yourself. To understand your fellow humans, you must understand why you give them your love. You must realize that hate is but a crime-ridden subdivision of love. You must reclaim what you never lost. You must take leave of your sanity, and yet be fully responsible for your actions.” -Gnarls Barkley, in a letter to the legendary rock critic Lester Bangs So who is Gnarls Barkley? Diligent pen pal to Bangs, soul giant Isaac Hayes, and Violent Femmes ringleader Gordon Gano? Well-kept romantic consort to pop stars Mariah Carey and Janet Jackson? English teacher to synth-rock legends Kraftwerk? Croupier at a mysterious annual gathering in the Bay Area that allegedly draws members of the Wu-Tang Clan and Britian’s Stuckist art collective? It seems that, in the music world, Gnarls Barkley is always nearby yet impossible to find. The membership rolls of both the Atlanta hip hop collective Dungeon Family and Athens, Georgia’s psychedelic enclave Elephant Six list Barkley as an affiliate, but mention him to either group and they’ll shoot each other frightened looks and start talking basketball. The rumors fly hard in every direction and remain defiantly unverifiable. Clinton Jacks works as a cook in a Waffle House restaurant near the South Carolina coast. “One night back in the year 2000,” he recollects, “I saw Danger Mouse come in here. Cee-Lo was with him. And they had this other dude with them, dressed up like H.R. Pufnstuf. Danger Mouse and Cee-Lo ate big meals, but H.R. Pufnstuf only wanted hash browns. Then they left, Danger Mouse and Cee-Lo, but H.R. Pufnstuf stayed around for hours. He must’ve had twenty cups of coffee. I went in the bathroom, and when I came out, he was gone. But he left a $500 tip on the table. And he left a little note that said, ‘Compliments to the chef. Gnarls Barkley.’” Danger Mouse, a/k/a Brian Burton, produced the infamous Grey Album, a full-length blend of the Beatles’ music and Jay-Z’s raps that became a cult classic after it was suppressed by EMI. He recently garnered a Grammy nomination for Producer of the Year for his work with the “virtual band” Gorillaz. Having recorded with enigmatic rapper MF DOOM, not to mention a cast of voices from “Adult Swim”, Danger Mouse is no stranger to outsized characters. He admits that he helped out with St. Elsewhere, the first album credited to Gnarls Barkley. “A lot of people ask me about him,” says Danger Mouse when the topic arises. “He found one of my Pelican City records, which was this downtempo experimental stuff I did in college, and I started getting letters from him. He’s not [Blur frontman and Gorillaz co-creator] Damon Albarn – I can blow that myth out of the water for you. A lot of people think he lives in South Carolina. Personally, I think you’d be more likely to find him in Europe.” From beneath his shroud, Burton’s spiritual adviser, the usually silent “Dr. President”, murmurs something unintelligible and then…”Not that I know where he is.” Cee-Lo Green, a/k/a Thomas Calloway, is a Dungeon Family alumnus, once-and-future member of Goodie Mob and a wildly eclectic solo artist. His music is steeped in the gospel and blues traditions of the Southeast, merging timeless soul with experimental funk and hip hop. He confirms reports that his dramatic voice and soul-rummaging lyrics appear on portions of St. Elsewhere. “Yes, I believe that I sang on at least some of the Gnarls Barkley record,” he says. “But we are not the same person. I am Cee-Lo. I am a humble trumpet, and the wind of God blows through me. You might consider Gnarls the spit valve on the trumpet, were you inclined to consider him at all.” As he walked away, Cee-Lo could be heard to mutter, “You want to know who he is? He’s the dude who owes me thirty-five dollars, that’s who he is.” Does St. Elsewhere shed light on this mysterious personage, or does it further obscure him? It’s a complex record, to be sure. It employs the full spectra of pop music and human emotion. The warm, breezy single “Crazy” and the spry finger-snapper “Smiley Faces” recall “”Songs In The Key Of Life”" and “Good Vibrations” in equal measure. “On Line,” a lament for the lonely and ambitious, could be a tricked-out G-funk holdover. Often dark and unpredictable, St. Elsewhere nevertheless retains its sense of joy throughout. Even Cee-Lo’s darker moments, his introspection on “Necromancer”, and the chilling “Just A Thought,” on which our hero fights off suicidal ideation, flourish in their lush, funky surroundings. It constantly shifts its shape and never sacrifices momentum. And it contains a mess of contradictory clues about just who Gnarls Barkley actually is. “I’ve made him my life’s work,” says Milton Pawley, a Los Angeles music writer widely considered the world’s leading Barkley scholar. “And even with all the evidence I’ve gathered, I’m still not sure he really exists. Maybe Gnarls Barkley isn’t a person. Maybe he’s out there in the wind. Maybe he’s inside of all of us. Like ‘Bob’ from Twin Peaks, only more funky and less evil.” Perhaps Gnarls Barkley will never fully reveal himself. But if St. Elsewhere is any indication, his music bears Marvin Gaye’s depth of feeling, Jeff Buckley’s emotive theatrics, and wild courage not seen since Prince’s prime. Behold the most exciting debut of 2006. A psychedelic soul masterpiece. Gnarls Barkley may not be easily located, but he won’t be a stranger.”

I fully expect the marketing geniuses at Milk Rocks to remove their Gnarls Barkley article from their website.  This is what kiddie marketers do when they are caught in an embarrassing situation.  They try to make their reckless decisions disappear.

Along with the promotional article Milk Rocks wrote for Gnarls Barkley, there is an audio player embedded in this article that plays their song “Run.”

Children hear these lyrics coming from the Milk Rocks site:

Yeah its still the same
Can’t you feel the pain
When the needle hits the vein
Ain’t nothing like the real thing
I’ve seen it once before
And oh it’s something else
Good god!

It’s time to take action. Tell your superintendent to do two things:

1. Require local dairies to provide only ad-free milk cartons to all district schools.

2. Forbid Milk Rocks concerts from performing during the school day.

From Jim Metrock:

Milk Rocks! relentlessly promotes relatively unknown musical groups. This is how Milk Rocks! makes money. Milk Rocks! mainly promotes musical acts by bringing them into schools for concerts, but they also feature contests on their website to help sell these artists to kids.

Presently Milk Rocks! is running a contest for a young singer named Priscilla Renea.  When teens and preteens enter the contest they have to give Milk Rocks! their name, email address and birthday. This is valuable personal information.  Milk Rocks! says they won’t share this information with third parties unless the third parties are “affiliated” with Milk Rocks.  What does that mean?  (Obligation will look more closely at Milk Rocks! inadequate privacy policy soon.)

When a young person is presented with the entry form, the box that says, “I want to receive more info from Milk Rocks!” is already checked.  Milk Rocks has this backwards.  The box should be unchecked unless a young person specifically decides to request more information.  This company is trying to trick kids.  They are trying to force themselves on kids.  It is disgusting to see the little things that kiddie marketers do to manipulate young people.

Kids who enter the contest probably won’t take the time to read the Milk Rocks terms and conditions epic.  It is absurd for Milk Rocks to throw so much legal language at young people, especially when the company itself makes clear they are aiming at children down to kindergarten age.

I’ve highlighted a few passages of this document and added some comments.

“MilkRocks! / Priscilla Renea Promotion” Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. Sweepstakes may only be entered in or from the 48 contiguous United States and the District of Columbia (VOID in Alaska and Hawaii). Entries originating from any other jurisdiction are not eligible for entry. This Sweepstakes is governed exclusively by the laws of the United States. You are not authorized to participate in the Sweepstakes if you are not located within the contiguous United States or the District of Columbia.
1. How to Enter. Log onto http://www.MilkRocks.com and follow the directions to enter between 12:00a.m. ET on March 26, 2010 and 11:59p.m. ET on April 15, 2010. You must include on the online entry form your name, email, and age. All entrants must have a valid email address.
Limit one (1) entry per person/email address. No automated entry devices and/or programs permitted. All entries become the sole and exclusive property of the Sponsor and receipt of entries will not be acknowledged or returned. Delivery of prizes requires a street address (no P.O. Boxes). Sponsor is not responsible for lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind whether mechanical, human or electronic. Only fully completed entry forms are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.
2. Start/End Dates. Sweepstakes begins at 12:00a.m. ET on March 26, 2010 and 11:59p.m. ET on April 15, 2010.
3. Eligibility. Participation open only to legal residents of the contiguous United States and the District of Columbia who are 18 years of age or younger

[This isn't language you see often.  Normally participants must be a certain age or OLDER.]

at the time of entry. If entrant is under 13 years of age he/she will need the consent or permission of parent or legal guardian, which will be obtained via a signed affidavit in the event that a selected winner is 13 years of age or younger. All entrants MUST be currently enrolled in a United States Pre-School, Primary School, Elementary School, Middle School, Junior High School, or High School (Pre-School through 12th Grade)

[Wow. They actually state they are aiming this contest at all grade levels including pre-schoolers.  The kiddie marketers at the defunct BusRadio company tried to engage kindergarten students.  Milk Rocks is trying to go even lower.]

as of date of entry to be eligible. Void outside of the contiguous United States and the District of Columbia, and where prohibited, taxed or restricted by law. Employees, officers & directors of Milk Media Inc. (“Sponsor”), and EMI Music North America (“Prize Provider”) and each of their respective parent companies, subsidiaries, affiliates, partners, dealers, advertising and promotion agencies, manufacturers or distributors of sweepstakes materials and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees/officers/directors are not eligible to enter. Sweepstakes may only be entered in or from the contiguous United States and the District of Columbia, and entries originating from any other jurisdiction are not eligible for entry. All federal, state and local laws and regulations apply.
4. Random Drawing/Odds. Winner(s) will be randomly selected from all eligible entries received on or about April 16, 2010. Odds of winning depend on the number of eligible entries received. Winners will be selected at random by Milk Media Inc. By entering the sweepstakes, entrants fully and unconditionally agree to be bound by these rules in all matters relating to the sweepstakes.
5. Prize(s).
Grand Prize: Priscilla Renea will visit one (1) grand prize winner’s school for an in school performance. The winner and his/her classmates will have the opportunity to meet Priscilla and receive her autograph. In addition, winner will receive a signed CD and other signed merchandise, if available. Value $TBD
First Prize: Fifty (50) first prize winners will receive one (1) signed CDs (Value approximately $750.00)
Total approximate retail value of all prizes combined: $TBD. Prize(s) is/are non-transferable. No substitutions or cash redemptions, except by Sponsor who reserves the right to substitute a prize of equal or greater value.
6. Notification. Winner(s) will be notified by email and will be required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release within 5 (five) days of prize notification. If winner is considered a minor in his/her jurisdiction of residence, Liability/Publicity Release must be signed by his/her parent or legal guardian and such prize will be delivered to minor’s parent/legal guardian and awarded in the name of parent/legal guardian. If winner cannot be contacted within five (5) calendar days of first notification attempt, if prize or prize notification is returned as undeliverable, if winner rejects his/her prize or in the event of noncompliance with these sweepstakes rules and requirements, such prize will be forfeited and an alternate winner will be selected from all remaining eligible entries. Upon prize forfeiture, no compensation will be given. Limit one prize per person or household.
7. Conditions. All federal, state and local taxes are the sole responsibility of the winner(s). Participation in sweepstakes and acceptance of prize constitutes each winner’s permission for Sponsor to use his/her name, address (city and state), likeness, photograph, picture, portrait, voice, biographical information and/or any statements made by winner regarding the sweepstakes or Sponsor for advertising and promotional purposes without notice or additional compensation, except where prohibited by law. By participating, entrants and winner agree to release and hold harmless Sponsor, Prize Provider and each of their advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in sweepstakes, or possession, acceptance and/or use or misuse of prize or participation in any sweepstakes-related activity and for any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor is not responsible if sweepstakes cannot take place or if prize cannot be awarded due to travel cancellations, delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. Entrants who do not comply with these Official Rules or attempt to interfere with this sweepstakes in any way shall be disqualified. There is no purchase or sales presentation required to participate. A purchase does not increase odds of winning.
8. Additional Terms. In case of dispute as to the identity of any entrant, entry will be declared made by the authorized account holder of the email address submitted at time of entry. “Authorized account holder” is defined as the natural person who is assigned an email address by an Internet access provider, online service provider, or other organization (e.g., business, educational, institution, etc.) responsible for assigning email addresses or the domain associated with the submitted email address. Any potential winner may be requested to provide Sponsor with proof that such winner is the authorized account holder of the email address associated with the winning entry. Any other attempted form of entry is prohibited; no automatic, programmed; robotic or similar means of entry are permitted. Sponsor, Prize Provider and each of their affiliates, partners and promotion and advertising agencies are not responsible for technical, hardware, software, telephone or other communications malfunctions, errors or failures of any kind, lost or unavailable network connections, web site, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture of entry information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed computer transmissions which may limit one’s ability to enter the sweepstakes, including any injury or damage to participant’s or any other person’s computer relating to or resulting from participating in this sweepstakes or downloading any materials in this sweepstakes. Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, extend or suspend this sweepstakes should (in its sole discretion) virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the sweepstakes. In such case, Sponsor will select the winner(s) from all eligible entries received prior to and/or after (if appropriate) the action taken by Sponsor. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds, in its sole discretion, to be tampering with the entry process or the operation of the sweepstakes or web site. Sponsor may prohibit an entrant from participating in the sweepstakes or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the sweepstakes by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other entrants or Sponsor representatives.
CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. 9. Use of Data. Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review the Sponsor’s privacy policy at http://www.milkrocks.com/privacy-policy/. By participating in the Sweepstakes, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy. If entrant is under 13 years or age he/she will need to provide an email address for their parent or legal guardian to comply with privacy policies. 10. List of Winners/Winner’s Name. To obtain a list of winners/the name of the winner, send a self-addressed, stamped envelope by January 15, 2010 to: “Milk Rocks and Honor Society Sweepstakes” , c/o Milk Media, Inc., 139 West 19th St #4-SW, New York, NY 10012. 11. Sponsors: Milk Media, Inc. and EMI Music North America. Copyright © 2010 Milk Media, Inc. All rights reserved.

Do parents really want “some of the biggest names in music and entertainment” to “connect” with their children during school time?

For Richard Long, president of Milk Media/Milk Rocks, making that connection is vital to his company’s financial future.

His company provides record companies a unique way to promote their new talent.  If a singer or group is willing to mention “milk” and “calcium” a few times during their performance, Milk Rocks can get them a “gig” at a public school – during school time.  How sweet is that?  If you are a record executive, it doesn’t get better than this.

Milk Rocks says they provides “massive exposure” for musical acts.  That’s exposure can only happen if schools continue to open up their doors to this kiddie marketing firm.

Wasting school time to help the Milk Media/Milk Rocks company make a killing off of captive audiences of schoolchildren has to end.

When parents and educators read about a Milk Rocks concert they should call it what it really is.  For example the “Milk Rocks Concert Tour featuring Britany Christian” was really nothing other than the “Britney Christian Concert Tour sponsored by Milk Rocks advertisers.”

Milk Rocks seeks to use taxpayer-funded school time to help promote unknown musical groups.  This company has the nerve to tell recording companies that new artists can use children’s school time to “hone their skills.”  Really, Mr. Long?

Milk Rocks concert tours are not about increasing sales of milk; they’re about increasing the sales of CDs.

Milk Media and Milk Rocks! are one and the same.  This company is nothing more than a kiddie marketing firm.

“Milk Media is the ideal way to reach millions of students K-12 …”  This company is bragging they can deliver kindergarten students to advertisers.  Just a few years ago this would have been considered disgraceful.  What kind of adult thinks of a pre-schooler in this way?

Mike Salvadore works for 206inc, a Seattle-based ad agency.

Here’s a little about Mr. Salvadore from his company’s website:

Isn’t it odd that everybody that has anything to do with Milk Rocks! and Milk Media are advertising and marketing executives?   Richard Long the man that heads Milk Media/Rocks! is a long-time advertising executive.  Parents and educators need only read these kiddie marketers’ own words to know their main purpose is to get kids to consumer more ads, not to consume more milk.  Promoting milk is the cover that allows these marketers geniuses to sneak into schools.

Here is the Milk Rocks! Media Kit.

]]> http://www.obligation.org/2010-04-13-what-milk-rocks-can-offer-advertisers/feed 0 http://www.obligation.org/2009-12-10-milk-carton-ads-are-powerful http://www.obligation.org/2009-12-10-milk-carton-ads-are-powerful#comments Thu, 10 Dec 2009 07:00:00 +0000 Jim Metrock http://www.obligation.org/wordpress/2009/12/10/milk-carton-ads-are-powerful/