Nothing is sacred when it comes to kiddie marketers. There are companies that will sell ad space on a schoolchild’s milk carton. It’s a captive audience and the profit potential is huge. MilkMedia is the main company bringing advertising into the schools via milk cartons.
These ads are aimed at a wide age range. Elementary school students seem to be the main target of MilkMedia’s ad campaigns. School marketing companies always talk about “targeting” children, “targeting” certain youth demographics. Obligation wants to turn the tables on these fat cat, kiddie marketers and we want to “target” them.
MilkMedia wants potential advertisers to know how effective ads are on the side of school milk cartons. Here they talk about the Cartoon Network and how they used MilkMedia’s access to kids to their advantage. The simple truth is children are going to drink milk and contrary to what MilkMedia says these ads...
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Has Britney Christian played a concert at your child’s school? Were you told academic time was being interrupted so Milk Rocks could promote milk consumption? If so, the joke’s on your school. [The picture of Britney with her arm up is from Milk Rocks. We placed her CD "Everthing to Me" in her hand...
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MilkMedia, the company that puts advertising on the sides of children’s milk cartons, brags on their website that their ads make an impact on children. The milk carton ads worked for three of the WB Network’s cartoon shows and therefore the network ordered more ads for additional TV shows. Notice MilkMedia’s wording: "Those promotions...
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Another part of MilkMedia is called Milk Rocks. Here is some of the advertising they bring into schools. G.I. Joe The Rise of Cobra? This advertising campaign obviously is in support of the release of the PG-13 movie by the same name. This movie was also promoted on the side of milk cartons in...
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MilkMedia has advertised LeapFrog’s Fly Pentop on the side of schoolchildren’s milk cartons. Below are some sample cartons from MilkMedia’s website. Notice the carton on the right has the Spanish word for milk "leche." MilkMedia would have us believe that one word transforms these ads into a "drink more milk" message. It does not....
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This 2003 article from Anime News Network reports on the WB Network use of MilkMedia to encourage kids to watch their anime programming. MilkMedia president Richard Long boasts of his ability to expose millions of schoolchildren to advertising messages. "The sheer number of impressions is mind boggling," Long says. I don’t believe MilkMedia will...
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MilkMedia is a company that puts advertising on the side of schoolchildren’s milk cartons. This is their logo and tag line: MilkMedia, Build Stronger Brands MilkMedia isn’t about building stronger BONES. MilkMedia isn’t about building stronger BODIES. Stronger BRANDS! It’s a little arrogant, but it’s true to what they do. We can’t fault a...
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