SkoolLive

SkoolLive is a Los Angeles startup that seeks to place digital billboards (kiosks) into public schools. The main purpose of the kiosks is to generate advertising revenue from the captive audience of students who must walk by the ever-changing advertisements flashing on the digital panels. SkoolLive says they will share some of the ad revenue with schools. The company also seeks to use the kiosks not just to advertise to schoolchildren, but to facilitate student purchases.

CCFC concerned about SkoolLive’s advertising in schools

October 5, 2017
CCFC concerned about SkoolLive’s advertising in schools

By Angela Gonzales  –  Senior Reporter, Phoenix Business Journal Jul 17, 2016 Campaign for a Commercial-Free Childhood is advocating against SkoolLive Inc.’s entry into schools. San Diego-based SkoolLive Inc. has entered the Arizona market, installing 71 kiosks in 38 schools throughout the state that allow schools to streamline school announcements and messages formerly posted...
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La Porte High School (IN) encourages students to sign up for debit cards

September 18, 2017
La Porte High School (IN) encourages students to sign up for debit cards

SkoolLive brags about advertising debit cards to secondary school students. From Jim Metrock:  It’s a bit unusual for a high school to actively encourage students to apply for a debit card. Not sayin’ it hasn’t been done before, but… the La Porte High School in Indiana (not the Texas school by the same name)...
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SkoolLive’s contract. School districts beware.

September 13, 2017
SkoolLive’s contract. School districts beware.

  From Jim Metrock: This is a SkoolLive contract from Arizona. The lawyer who wrote this didn’t do a good job of proofreading. I cleaned up some grammar mistakes but left plenty. (I can’t complain too much about grammar mistakes. I make my share.) Bad grammar is the least offensive thing about this contract....
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SkoolLive gives schools 48 hours.

September 12, 2017
SkoolLive gives schools 48 hours.

  From Jim Metrock: Contracts, like government regulations, are hard to read unless you break the contract down into smaller pieces. Since law school days I have always found it helpful to write out the clauses, phrases, and qualifying terms, something like I’ve done below in blue.  When I do that, it makes the true...
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Skoollive says they are in these schools districts nationwide.

September 10, 2017
Skoollive says they are in these schools districts nationwide.

    From Jim Metrock: I am distressed by the number of school districts that have signed up to install Skoollive’s electronic billboards (aka kiosks). If all these districts have signed any type of contract with Skoollive, my faith in American education will take a big hit.  Obligation, Inc. will be contacting these districts...
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Skoollive discounts ad packages.

August 15, 2017
Skoollive discounts ad packages.

From Jim Metrock:  Skoollive exists to sell advertising in schools.  They are not having great success. If they were, they wouldn’t be lowering their ad package prices. Few businesses want to be associated with Skoollive’s efforts to bring video commercials into public school hallways. A local business who wants to support their local school...
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Skoollive video. Must see.

August 10, 2017
Skoollive video. Must see.

From Jim Metrock:  When Skoollive talks about “Positive impact, lasting impact” they are NOT talking about anything educational.  Their company is dedicated to making a lasting advertising and branding impact on students. Skoollive mainly serves advertisers, not students, not schools.  
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Skoollive is advertising McDonalds on school kiosks

August 7, 2017
Skoollive is advertising McDonalds on school kiosks

From Jim Metrock:  It’s been discovered recently that one of Skoollive’s advertising partners is McDonald’s. Of course no fast food company will dare advertise their fast food in public schools, so what they try to do nowadays is simply promote their brand.  Even the repulsive Channel One News no longer allows McDonald’s golden arches to...
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Skoollive CEO targets teens

June 16, 2017
Skoollive CEO targets teens

From Jim Metrock: To George Bruton the CEO of the tiny Skoollive kiddie-marketing firm, teens and preteens are pretty much nothing more than a target “demographic.”  They are merely a target market. Below is a sponsored article paid for by Skoollive.   Here Mr. Bruton gushes about the amount of money each teenager spends...
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“Responsible marketing” brought to schools by SkoolLive.

May 1, 2017
“Responsible marketing” brought to schools by SkoolLive.


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