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SkoolLive

SkoolLive is a Los Angeles startup that seeks to place digital billboards (kiosks) into public schools. The main purpose of the kiosks is to generate advertising revenue from the captive audience of students who must walk by the ever-changing advertisements flashing on the digital panels. SkoolLive says they will share some of the ad revenue with schools. The company also seeks to use the kiosks not just to advertise to schoolchildren, but to facilitate student purchases.

From the archives: 07/5/2003 Keynote Speech To Council Of Urban Boards Of Education

July 27, 2015
From the archives:  07/5/2003  Keynote Speech To Council Of Urban Boards Of Education

From Jim Metrock:  This speech from 12 years ago is unfortunately still timely.  Students are still being commercially exploited by old tired kiddie marketers like Channel One and new upstarts like SkoolLive.  Parents and educators need to stay vigilant for those who only see schools as a source of easy ad revenue.   Keynote Speech...
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Hold the phone!! Is SkoolLive interested in obtaining student educational records?

July 26, 2015
Hold the phone!! Is SkoolLive interested in obtaining student educational records?

From Jim Metrock: While looking through a SkoolLive contract with an Arizona school district, I found this disturbing paragraph: 6.17 Student Educational Records. School District’s students’ educational records are protected by the federal Family Educational Rights and Privacy Act, 20 U.S.C. § 1232g (“FERPA”). SkoolLive will comply with FERPA and will not access or make...
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What Skoollive doesn’t show school boards: Commercials, “Call to Action” ad campaigns, and “Your brand here”

July 21, 2015
What Skoollive doesn’t show school boards: Commercials, “Call to Action”  ad campaigns, and “Your brand here”

  From Jim Metrock: Skoollive is an in-school marketing firm.  Such companies by definition suffer from a split personality. On one hand, the company has to sell advertisers on its ability to place advertising in front of “X” number of schoolchildren, while at the same time it has to sell itself to school boards as a company primarily...
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Cody (Wy) trustees open door to potentially disruptive video commercials playing in school hallways.

July 20, 2015
Cody (Wy) trustees open door to potentially disruptive video commercials playing in school hallways.

    Controversial youth marketing firm gets approval to place electronic video billboards into school hallways.   Digital kiosks make grade for Cody schools Posted: Friday, July 17, 2015 5:09 pm By JANICE DOWNEY Staff writer  Two Cody schools will have a new “kid” in the hallways this year: door-sized digital kiosks. By a vote of 6-1,...
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Call to Action: Skoollive starts playing advertising hardball.

July 12, 2015
Call to Action: Skoollive starts playing advertising hardball.

  From Jim Metrock: Skoollive is boasting of their ability to place Call to Action (CTA) marketing right into the hallways of public schools.   “Call to Action” marketing is just as coercing as it sounds.   From Wikipedia: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using...
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June 25, 2015

Cody Enterprises, Cody, WY District should say no to kiosks Posted: Wednesday, June 24, 2015 4:38 pm John Malmberg General manager    Just because you are able to do something, doesn’t mean you should. At last week’s regular board meeting of Park County School District No. 6, Instructional Technology Director James Kapptie pitched the idea...
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Mustang Express: Kiosks rivet students’ attention — for a day

June 3, 2015
Mustang Express: Kiosks rivet students’ attention — for a day

Kiosks rivet students’ attention — for a day Melina CasillasApril 21, 2015 There is something strange in the halls of SHS. Is it a mirror? An entrance to Narnia? Nope, they’re kiosks. These kiosks are in the north and south F building hallways upstairs and downstairs, and in the front office entrance closest to...
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Skoollive billboard/kiosks “will be outdoors for the most part”

June 2, 2015
Skoollive billboard/kiosks “will be outdoors for the most part”

          “OK, boys, let’s move this hunk of metal out to the parking lot.” The minutes of this school board meeting suggest a good place for Skoollive’s billboards may be outside the school building.  Better than that: having no Skoollive advertising presence anywhere on a school’s campus. http://www.tanqueverdeschools.org/Downloads/BdMtgMin11-6-14.pdf
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Maricopa Unified School District considers Skoollive

April 29, 2015
Maricopa Unified School District considers Skoollive

Cast of characters: Dr. Steve Chestnut, Superintendent Kyle Ryan, Skoollive salesman Mrs. Torri Anderson, Governing Board member (the only Board member asking questions about Skoollive) Mrs. Krista Barrett, Maricopa High School Assistant Principal Mrs. Bernadette Russoniello (a teacher or staff person at Maricopa High School)   From the minutes of the MARICOPA UNIFIED SCHOOL DISTRICT...
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“Revenue sharing”? or “Profit sharing”? SkoolLive misleads school boards.

April 24, 2015
“Revenue sharing”? or “Profit sharing”?  SkoolLive misleads school boards.

Sharing “revenue” means schools ALWAYS get money back.  Sharing “profit” means schools may never receive a dime.  From Jim Metrock:  SkoolLive wants to sign up both national and local advertisers for its in-school digital billboards.  (The company refers to the billboards as kiosks.)  SkoolLive tells local businesses that advertising with SL is a great way...
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