SkoolLive

SkoolLive is a Los Angeles startup that seeks to place digital billboards (kiosks) into public schools. The main purpose of the kiosks is to generate advertising revenue from the captive audience of students who must walk by the ever-changing advertisements flashing on the digital panels. SkoolLive says they will share some of the ad revenue with schools. The company also seeks to use the kiosks not just to advertise to schoolchildren, but to facilitate student purchases.

“Revenue sharing”? or “Profit sharing”? SkoolLive misleads school boards.

April 24, 2015
“Revenue sharing”? or “Profit sharing”?  SkoolLive misleads school boards.

Sharing “revenue” means schools ALWAYS get money back.  Sharing “profit” means schools may never receive a dime.  From Jim Metrock:  SkoolLive wants to sign up both national and local advertisers for its in-school digital billboards.  (The company refers to the billboards as kiosks.)  SkoolLive tells local businesses that advertising with SL is a great way...
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Coachella Valley’s school board will sell their students to just about anybody.

April 13, 2015
Coachella Valley’s school board will sell their students to just about anybody.

    From Jim Metrock:  I recently posted an article about the Coachella Valley United School District agreeing to place Skoollive electronic billboards in their school hallways.  These billboards (Skoollive calls them “kiosks”) will bring static, video, and video-with-sound ads into school hallways.  I knew the name “Coachella Valley” sounded familiar and sure enough...
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Schools that want digital billboards in hallways: Coachella Valley Unified (CA)

April 10, 2015
Schools that want digital billboards in hallways: Coachella Valley Unified (CA)

From Jim Metrock: In this Desert Sun article George Kuhn, Skoollive’s Director of Business Development, says the company’s “goal” was to raise a few thousand dollars per month for the school district.  Of course that is just sales talk.  Kuhn could have easily said the company’s “goal” was $100,000 per month for the district.  If I...
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When discussing SkoolLive remember these numbers: 7311 and 541810

March 25, 2015
When discussing SkoolLive remember these numbers:  7311 and 541810

  SkoolLive is in the advertising business.  Don’t ever forget that.  They want to bring advertising into public school buildings.  Generating advertising revenue is the main way SkoolLive makes money.   There is something called the Standard Industrial Classification Code (SIC).  This is a numbering system that identifies a firm’s primary business activity.  This number allows governments to monitor and collect statistical data...
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Marietta school board votes 4-3 to bring dynamic, video advertising into high school

March 22, 2015
Marietta school board votes 4-3 to bring dynamic, video advertising into high school

 
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Email to Marietta school board members: Say “No” to Skoollive kiosks

March 18, 2015
Email to Marietta school board members: Say “No” to Skoollive kiosks

  From Jim Metrock:  Late in the afternoon of March 17, I received an email from Josh Golin of the Campaign for a Commercial-Free Childhood in Boston.  He referred me to a Marietta Daily Journal article by Brittini Ray that said the Marietta City school board was going to vote that night (March 17) on...
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Don’t show the ads to educators

March 18, 2015
Don’t show the ads to educators


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Is SkoolLive (sic) right for your school?

March 17, 2015
Is SkoolLive (sic) right for your school?

From Jim Metrock:  SkoolLive is yet another attempt by kiddie marketers to bring advertising into public schools.  Today I will begin covering and writing about this company. I had hoped this company would just fade away, but it hasn’t.  They evidently think they can make money doing this.  They obviously haven’t heard of Channel One,...
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