SkoolLive tagged with 'call to action marketing skoolive'

SkoolLive is a Los Angeles startup that seeks to place digital billboards (kiosks) into public schools. The main purpose of the kiosks is to generate advertising revenue from the captive audience of students who must walk by the ever-changing advertisements flashing on the digital panels. SkoolLive says they will share some of the ad revenue with schools. The company also seeks to use the kiosks not just to advertise to schoolchildren, but to facilitate student purchases.

Oak Ridge thinks twice about Skoollive, parents not in favor

September 30, 2015
Oak Ridge thinks twice about Skoollive, parents not in favor

Digital kiosks placed on Oak Ridge Schools’ back burner Bob Fowler  4:57 PM, Sep 29, 2015 OAK RIDGE — A proposal to place digital kiosks carrying advertising and school announcements in the city’s two middle schools and the high school has been quietly placed on the back burner. “It has been removed from consideration...
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Got something to sell students? During their school time? Skoollive wants to talk to you.

September 25, 2015
Got something to sell students?  During their school time? Skoollive wants to talk to you.


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Skoollive to advertisers: “Average annual income of a 12-14 year old: $2,167” Don’t you want a piece of that?

September 15, 2015
Skoollive to advertisers:  “Average annual income of a 12-14 year old: $2,167” Don’t you want a piece of that?

  From Jim Metrock: Dear School Board member: In the future you may find a salesperson standing in front of your board urging your district to sign a three-year contract with Skoollive.  You need to be prepared for his or her slick sales pitch. Unfortunately sometimes you won’t recognize the Skoollive salesperson, because the...
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Call to Action: Skoollive starts playing advertising hardball.

July 12, 2015
Call to Action: Skoollive starts playing advertising hardball.

  From Jim Metrock: Skoollive is boasting of their ability to place Call to Action (CTA) marketing right into the hallways of public schools.   “Call to Action” marketing is just as coercing as it sounds.   From Wikipedia: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using...
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