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Commercials On Channel One A Review of Channel One's Ad Assault On Children by Diane Gramley Diane Gramley is a very courageous mom in Pennsylvania. She will be watching tapes of Channel One and preparing these reports so parents across the country can know what products Channel One and schools are telling children to purchase. Jim Metrock's comments will be inside these marks [ ]. Obligation salutes Mrs. Gramley's hard work and dedication to not only the schoolchildren in her community, but also to the schoolchildren across the nation that are still forced to watch Channel One. Mrs. Gramley firmly believes that TV commercials should not be part of a child's school day. We couldn't agree more.
October 1, 2001 Ads: MADD 2.) National Mental Health Awareness Campaign 3.) from the Ad Council: "I am an American" 4.) ONDCP-- the two brothers Stories: 1.) WB's Seventh Heaven star Dave Gallagher is the co-host and ask the question "Where is Osama Ben Ladin?" Senator Max Cleland (D-GA) is interviewed by Janet Choi. 2.) "Ready for War?" Janet Choi interviews
Marines in training. 3.) Pop Quiz--"Which branch of the service
allows women in combat? "Don't forget to put in your 'picks' for
All Request Thursday. TOTAL TIME: 13 MINUTES October 2, 2001 ADS: 1.) Marines -- 226 year birthday 2.) ONDCP--two brothers 3.) AD Council --"I am an American" STORIES: 1.) racial profiling--a portion of the WB program is shown 2.) War on terrorism--assets frozen, clips of Gotham Chopra in Pakistan 3.) Pop Quiz-Who decides if Supreme Court hears a case? TOTAL TIME: 13 MINUTES October 3, 2001 ADS: 1.) Marines--226 year birthday 2.) ONDCP--two brothers 3.) Ad Council--"I am an American Stories: 1.) Taliban faces ultimatum: "Surrender
Ben Ladin or surrender power," Tony Blair, English Prime Minister. Reagan airport to be reopened tomorrow. 2.) The Power of One: Connecticut teen creates
the "Larva Sonic" which targets mosquito larva in water. 3.) Question of the Day--"Should U.S. use
military force to respond to terrorist attacks?" "If we use your answer on the air we'll
send you a Channel One football with our autographs on it.!" Wow, how exciting!!! TOTAL TIME: 13 MINUTES October 4, 2001 ADS: National Mental Health Awareness Campaign 2.) Unleash your Voice==Channelone.com 3.) Ad Council=="I am an American" 4.) ONDCP-- two brothers STORIES: 1.) Teenagers in Channel One schools across the country are helping raise money for terrorist attack victims (This really bothers me when Channel One students are singled out as doing worthwhile things--Message: If you are not a "Channel One student",
you are not very important and whatever you do doesn't matter as
much.) Portion of Hollywood Telethon is shown 2.) Graduated licenses--study from Journal of American Medical Association shows fewer teen deaths in states that have them. TOTAL TIME: 12 MINUTES, 48 SECONDS October 5, 2001 ADS: 1.) Army--I am an Army of One 2.) WB's Friday line up starting with "Sabrina the Teenage Witch" and "Maybe It's Me",
and "Raising Dad". (?) 3.) Ad Council: "I am an American" STORIES: Co-host (although she seems to be the one in charge during the program), Sabrina, the Teenage Witch star Soleil Moon Frye. 1.) Afghanistan refugees going to Pakistan, more Gotham Chopra clips while he was in Pakistan last summer. 2.) Update on recent developments in war on terrorism. Another clip of Max Cleland being interviewed by Janet Choi 3.) Play of the Week video provided by ESPN--shows Barry Bond's 70th homerun. 4.) Of course, the program ends with a plug for Sabrina, the Teenage Witch's season premiere. October 8, 2001 ADS: 1.)Winterfresh gum 2.) ONDCP--two brothers 3.) Ad Council--"I am an American" STORIES: 1.) Operation Enduring Freedom begins--Special Edition of Channel One News. 2.) How has the U.S> struck back? Clips of
bombers taking off and explosions on the ground. TOTAL TIME 12 minutes, 52 seconds October 9, 2001 ADS: Gillette Mac 3 2.) Winterfresh Gum 3.) Marines--226 year history 4.) Code Red Mountain Dew 5.) Gillette Mac 3 STORIES: 1.) Is the bombing campaign successful? Janet Choi got to ask a question of the Chairman of the Joint Chiefs of Staff at a Press Conference!! They discussed Pakistani protests and Tom Ridge being sworn in a Chief of Homeland Security. 2.) Reservists called to action--they interview a family in a Channel One school whose dad has been called to active duty. (Anyone involved with the reserves knows there is always that chance of being placed on active duty, Channel One failed to convey this--this family seemed to be taken totally by surprise.) 3.) Question of the Day: "How long do you think the war will last?" Go
to Channelone.com and answer, if we use your answer on the air we'll
send you an autographed Channel One football. While you're there make your "picks" For
All Request Thursday. TOTAL TIME: 13 MINUTES October 10, 2001 ADS: Extra Polar Ice gum 2.) Code Red Mountain Dew 3.) Extra Polar ice gum 4.) Gillette Mac 3 razor 5.) ONDCP-- two brothers 6.) Gillette Mac 3 razor STORIES: 1.) Success in Air War--interviews
residents of "Little Kabul" in Fremont, CA. 2.) Anthrax death in Florida--bio terrorism? They interviewed an expert on bioterrorism. 3.) Pop Quiz--"Who developed a vaccine
for anthrax? 4.) Results of yesterday's Question of the Day. Go to Channelone.com tonight for a live chat with Seth Doane about the lifechanging events of September 11. TOTAL TIME: 13 minutes 10 seconds October 11, 2001 ADS: On November 16--"Harry Potter and the Sorcerer's Stone" --
PG movie (Many parents, myself included, object to Harry Potter and
its link to the occult.) 2.) Marines 3.) Mountain Dew Code Red 4.) Ad Council "I Am An American" 5.) All Request Thursday brought to you by Sunny Delight STORIES: 1.) Kabul pounded last night--Janet Choi in Washington; list of 22 most wanted terrorist released. 2.) "Loose Lips, Sink Ships"--President
Bush puts restrictions on what is told Congress. ABC News Correspondant
Sam Donaldson is interviewed about "leaks" and whether the "holes" can
be plugged. 3.) Question of the Day: "Do you think
the media has been releasing too much information about the war on terrorism?" TOTAL TIME: 13 MINUTES, 10 SECONDS October 12, 2001 ADS: 1.) Army--the making of an Army of One 2.) WB's "Maybe It's Me" 3.) Pepsistuff.com--win all sorts of things -- powered by Yahoo--(that's bad news in itself!) In very small print, among
other things, "No purchase Necessary. Prohibited in Vermont." 4.) ONDCP--two brothers STORIES: 1.) clips of President Bush's Press Conference; a little something about the memorial service at the Pentegon 2.) Results of yesterday's Question of the Day 3.) Power of One--a young lady in Texas wrote and recorded a song called "After Today" as a way to respond to
September 11. She's had the opportunity to "go national" with it. TOTAL TIME: 13 MINUTES, 10 SECONDS April 2, 2001 April 3, 2001 April 4, 2001 April 5, 2001 April 6, 2001 "Play of the Week brought to you by Gatorade" April 9, 2001 April 10, 2001 April 11, 2001 April 17, 2001 April 18, 2001 POP QUIZ-brought to you by Wrigley's Extra Sugar Free Gum April 19, 2001 All Request Thursday brought to you by Pepsi. April 20, 2001 Play of the Week brought to you by Gatorade. FEBRUARY 7, 2000 Total Time for Show: 12 minutes
and 54 seconds [ This is a violation of the Channel One contract.
Channel One agreed to never exceed the 12-minute self-imposed
time limit in all Channel One contracts.] Total Time for Show: 12 minutes and 38 seconds [ This is a violation of the Channel One contract. Channel One agreed to never exceed the 12-minute self-imposed time limit in all Channel One contracts.]
Total Time for Show: 12 minutes and 56 seconds [ This is a violation of the Channel One contract. Channel One agreed to never exceed the 12-minute self-imposed time limit in all Channel One contracts.] ADS:1.) Winter X Games update
brought to you be Adidas Total Time for Show: 13 minutes
and 2 seconds [ This is a violation of the Channel One contract.
Channel One agreed to never exceed the 12-minute self-imposed
time limit in all Channel One contracts.] Total Time for Show: 12 minutes
and 55 seconds [ This is a violation of the Channel One contract.
Channel One agreed to never exceed the 12-minute self-imposed
time limit in all Channel One contracts.]
ADS: 1.) Pepsi--a
young girl about
10 or so as a radio announcer saying, "I like this job". SONGS: 1.) "All that I can
say; All that I can say; All that I can say, All that I can say" (sorry,
that's all they said!) [If an readers can help us determine from these snipets of lyrics what artists and songs Channel One is pushing, please email us.] STORIES: 1.) Pop Quiz: "What is another name for a minor planet made of rock?" a.)comet b.) asteroid c.) meteor d.)meteorite (This question is for students up to grade 12, what an insult!) 2.) mention of tornados in Georgia [This is an example of filler material. One year from now what value will this information have on a child's life. None. Channel One has routinely covered hurricanes, tornados, floods and forest fires.] TOTAL TIME: 12 minutes, 53 seconds (my school's contract must be wrong, it says it's only a 12 minute program!!) [Diane is correctly reading her school's contract. Channel One is violating their contract with her school district and with every school district in the country. This is strange because Channel One wrote the contract. There was no negotiation. Channel One's contract was a take-it-or-leave-it deal. This extra minute with the kids has enhanced their ad revenue. "Bonus" commercials have run during this extra time and Channel One gets an additional chance to advertise its web site.] FEBRUARY 16, 2000 ADS: 1.) Entertainment Teen--"Enter the back stage door. Enter their personal dreams. Enter their private lives. Enter their best kept secrets. Enter a world of greatest give aways!" (quality reading material, I'm sure!) [Entertainmenteen is a new magazine from our friends at Primedia. This is a celebrity magazine for young teens and pre-teens. The purpose of the magazine as stated by Primedia is to get the loyality of these young children so they can be guided to Seventeen magazine (owned by Primedia) later on. Seventeen magazine has a full-page ad in Entertainmenteen so the connection is none to subtle. This commercial on Channel One is yet another example of using sex to sell to children. They use code words like "private lives" and "secrets" and on the screen you see article titles with words like "steamy" and "sizzling". What parent would want this garbage in their child's life. Why are teachers sitting by and letting this junk be advertised to their class?] 2.) Game Boy Color--Disney's Beauty and the Beast 3.) Stay Clear Clearasil--Message: "Stay Happy. Stay Confident. Be Comfortable in your Skin". (You HAVE to get this product in order to be happy and confident!) [Diane, I have seen this commercial too. Check out the fine print. There is a money-back guarantee mentioned in the small print which ends on January 31, 2000. But Channel One airs the commercial in February.] 4.) Gatorade (It was hard to figure out even who the advertiser was. The entire commercial was black and white, except the one scene that has a green Gatorade cup with the Gatorade symbol on it.) A series of pictures of sports' participants flash by while these lines are read: "The hells that we've lived through and live through still have sharpened our senses and toughened our will. The night has been long. This morning I looked through your anguish, to right down to your soul. I know that together we can be made whole. And still we rise." The final screen has the words: "Is it in you?" on it. 5.) PSA: Office of National Drug Control Policy: Partnership for Drug Free America (Mary J. Blige) SONGS: 1.) "You know you make me break out, you make me break out. I don't want to look like that. I don't want to look like that." [Sounds like the singer may need some school-endorsed StayClear from Clearasil. "Stay clear or don't. It's up to you." 2.) "Maybe some days, maybe some days come again." TOTAL TIME: 12 minutes, 20 seconds (closer to 12 minutes, but still not there!!) FEBRUARY 17, 2000 ADS: 1.) Pepsi SONGS: 1.) "People
hold on;
don't do yourself wrong. People hold on; we've got to be strong." TOTAL TIME: 13 minutes, 3 seconds (They really blew it that time!) [Channel One is simply robbing schools of time. Sure, the twelve minutes is terrible enough, but to take this extra minute is revolting. If a school has 1,000 students that is a theft of 1,000 minutes each day.] FEBRUARY 18, 2000 ADS: 1.) Gatorade MARCH 6, 2000 ADS: 1.) Milky Way--the scene
is in a theatre. One young man is enjoying his Milky Way, while
surrounded by the sounds of cell phones ringing, pop corn being 2.) Pepsi 3.) Polaroid--Izone Cameras and Sticky Film--teen girl bouncing on her bed sticking pictures on the ceiling. (Personally, I don't appreciate my kids treating their beds like trampolines!) 4.) Old Spice High Endurance-Pure Sport--"Take the Challenge--Call 1-800-PROVE IT." In small print: Call for details. Limit one per name, household or address. Expires 3/31/00 5.) N64-Ridge Racer--a young man
answers the door and is offered a bouquet of flowers as consolation
for failing his driving test. The bouquet is offered by a SONGS: "We're the kids in America. We're the kids in America. Everybody lives for the music-go-round." (According to Yahoo these words are found in "Kids in America" sung by either Kim Wilde or Bloodhound Gang.) STORIES: 1.) Mexican environmental
issue--for five years the Mexican government and Mitsubishi have
been planning on building a salt plant near the last breeding
ground of the grey whales. They just announced they will not follow
through with those plans. A great victory for environmentalists
who waged a letter and postcard 2.) Keiko, the orca, has been in captivity for over 20 years, was flown from Oregon to Iceland 17 months ago. This was another step on his journey to freedom. It is being kept in a small fenced-in bay to train it to live on its own in anticipation of its future release. Go to Channelone.com to learn more about Keiko and actually get to hear him. 3.) Violence in Selma, Alabama remembered 35 years later. (They show some of the same violent clips that they showed last month.) 4.) Quick Quiz--"What is the major concern over releasing Keiko?" a.) joining a pod b.) catching food c.) defending himself d.) both a and b TOTAL TIME: 13 minutes (Oops, one minute too long!) MARCH 7, 2000 ADS: 1.) Gatorade--the
black and
white clips of various athletes. "The hells we've lived through
and live through still have sharpened our senses and toughened 2.) Hostess cakes--the cute commercial with the rhino attacking the safari truck, thinking the spare tire in the front is a Hostess cupcake. "Hey, where's the cream filling." (Again, advertising targeted at the younger viewers.) 3.) PSA--Office of National Drug Control Policy--(Mary J. Blige) 4.) Air Force STORIES: 1.) Super Tuesday--mudslinging in the Presidential race. Negative campaigning has always been a part of our political process. 2.) Lebanon/Israel--Israeli cabinet voted to withdraw troops from southern Lebanon--Brief history using old Channel One clips of Israeli troops in Lebanon. 3.) Pop Quiz: "What happens
if no candidate receives the 270 electoral votes required to win
the presidency?" a.) the House votes b.) Hold new general
elections 4.) Go to Channelone.com to nominate your teacher for "Teacher of the News". TOTAL TIME: 12 minutes, 57 minutes MARCH 8, 2000 ADS:
1.) Mountain Dew--a bicyclist is racing after a cheetah while
his fellow bicyclists look on. Finally he gets close enough to
hurl himself off the bike and tackle the cheetah. They face off
and he reaches down the cheetah's throat to retrieve----his Mountain
Dew! When he has it in hand, he shakes it up, pops the tab and
drinks his much deserved reward. The cheetah turns to leave and
his "spots" are arranged to say "Do the Dew".
(The need for that Mountain Dew caffeine will drive you to do 2.) Clearasil Stay Clear--"Be Comfortable in Your Skin." In small print it says "Helps Prevent Acne. Use 8 weeks, as directed." (Midweek is a good place to stick this commercial after pushing Milky Way and Hostess Cakes on the kids earlier in the week. Buy this product to feel really comfortable being you.) 3.) N-64 Ridge Racer--video game--the young man is again ridiculed for not passing his drivers' test and urged to play this game in order to get over his disappointment. (In small print: "Game and system sold separately.) 4.) Winter Fresh Gum--"Winter Fresh mouths tastes much, much cooler!" (To prove this, throw in a couple scant tops on girls and a kissing scene.) 5.) PSA--Office of National Drug Control Policy--Mary J. Blige SONG: "Stop, what's that sound? Everybody looks what's going down." STORIES: 1.) Super Tuesday winners--for a state by state breakdown to see how each candidate fared go to Channelone.com. 2.) Getting young people out to vote. They have largest number of voters, but don't vote. Interviewed Gore's and McCain's National Youth Coordinators. 3.) Followed Channel One reporter, Derrick Shore,to the polling place to watch him cast his first vote. After what appears to be the end of the program, the words "What issues matter to you, tell us at Channelone.com" appear on the screen. TOTAL TIME: 12 minutes, 46 seconds MARCH 9, 2000 ADS: 1.) Milky Way--guy in theatre, totally oblivious to what is going on around him. "Nothing gets to you when you're getting into the best ever caramel." (Better grab several of these to get you through those tough days ahead.) 2.) Aero Max Nike--at Finish Line--a fan with a radio is jogging after a runner. The runner gets irritated, knocks the fan over and continues running. He has second thoughts, comes back to help the fan up and apologizes. They are off jogging together again. 3.) Pepsi 4.) Air Force SONGS: "We're flying above the clouds. So beautiful and clear, we're flying above the clouds. We can see happiness from here." STORIES: 1.) March is Women's History Month, yesterday was International Woman's Day--some coverage of marches, etc. Afghanistan has more restrictions on women than any other country worldwide. Shows some old footage of Lisa Ling in Afghanistan. To learn more about restrictions in Afghanistan go to Channelone.com. 2.) Pop Quiz: "In what year did women get the right to vote?" a.) 1787 b.) 1865 c.) 1920 d.) 1945 3.) Interview with Missy Jenkins,
Heath H.S., Paducah, KY student who was shot in the school shooting
and left paralyzed. Is now able to walk with a back and leg TOTAL TIME: 13 minutes (They blew it again.) MARCH 10, 2000 ADS: 1.) Gatorade--Black and white footage of athletes. "The hells we have been through...." 2.) PG 13 --"Mission to Mars"--Now Playing at a theatre near you. (Movie has plenty of swearing in it.) 3.) TeachWorld.com--"We want
you to help us teach the news." A teacher says, "Another
tool in the tool belt to help the teacher". (Has this Channel
One curriculum 4.) MADD SONGS: 1.) "Please, Michael and I...." 2.) "W-E-E-K-E-N-D---It's Weekend" STORIES: 1.) John McCain and Bill Bradley leave presidential race. Gone, but not forgotten. 2.) The University of California has mapped the brain. 3.) Pop Quiz: "How is the Vice President selected? a.) in primaries b.) statewide caucuses c.) presidential candidate d.) party's national committee 4.) A new contest for # 1 Newscast and #1 Story--separate prizes for High School and Middle School levels. TOTAL TIME: 12 minutes (finally, right on time!) This time I included how often Channelone.com was mentioned and the reason the kids are urged to go there. [Remember that every mention of "channelone.com" is an ad for their own web site.] MARCH 13, 2000 ADS: 1.) Milky Way--scene is again in a theatre with young man eating his Milky Way surrounded by all sorts of noise from cell phones ringing to straws scraping on glass covers. "Nothing gets to you when you're getting into the best ever caramel of Milky Way". (Stressed out by an upcoming test or difficult homework assignment, eat a Milky Way!) 2.) Aerolift Max Deluxe by Nike
at Finish Line--a fan carrying a radio is following a runner,
the runner gets annoyed and knocks the fan over. He continues
on, then has 3.) Gatorade-- black and white scenes of athletes, "The hells we have lived through and live through still . . . ." (Gatorade is the product with that extra 'umph' to get you through those tough events.) 4.) PSA: Office of National Drug Control Policy--Mary J. Blige
SONGS: 1.) "Future of the future,we'll still contain the past. Time goes slow, time goes fast." 2.) "I want to live, I want to run through the jungle with the wind in my hair and the sand at my feet." STORIES: 1.) Raising the minimum wage by $1--House version $.50 this year, $.50 next, Senate version $.35 this year, $.35 next year and $.30 in 2002. 2.) Congressional Medal of Honor receipient--Alfred Rascon. 3.) Pop Quiz--"States can have a higher minimun wage than the federal minimum wage. True or False" TOTAL TIME: 12 minutes 57 seconds
MARCH 14, 2000 ADS: 1.) Mountain Dew--a quartet is singing on stage--"I see the little silhouette of a can". (This product that is very high in caffeine content is unashamedly pushed on our students by Channel One.) 2.) Hostess cakes--the opposum hanging from a limb watching a "Twinkee" floating towards him. (Again using this cute commercial to target the younger viewers. It's a great idea for the viewers to "start their day off right" with both of these first two products advertised on the program!!) 3.) Pokeman Stadium-N-64--"A battle for destiny and glory. A battle to prove you're the ultimate Pokeman trainer." In small print: Game, Game Boy and System sold separately.) (An excellant way to spend your after school hours!! Between junk food and video games pushed on the kids by Channel One no wonder there is a teenage obesity problem in this country!) 4.) Marines SONGS: 1.) "Stand up, get started. Let nothing block your way. This is your day...if it's alright say 'Stand up'." 2.) "Run to the water and find me there." 3.) "Free to find my way, I want to be free."
STORIES: 1.) 2000
Census--"The
federal government needs your help in counting everyone. It affects
you in ways you never thought possible." The students are
told that if parents don't fill out and return the forms, school
districts and communities lose out. (The reporter holds up the
controversial long version of the Census form 2.) Pope repents for past sins of the Catholic church. Many say Catholics are responsible for the deaths of tens of thousands throughout the ages. 3.) Pop Quiz--"Why must the federal government conduct a census? a.) President issued an order b.) Congress passed a law c.) Constitution requires it d.) the Supreme Court issued a ruling. After the quiz, census forms are again emphasized: "Census forms are more important than ever. Make sure you get your census forms in." TOTAL TIME: 12 minutes, 24 seconds MARCH 15, 2000 ADS: 1.) Stay Clear
Clearasil--"Face
It" In large print 'Money back guarantee', at the end in
small print 'Offer expires January 31, 2000'. (I wonder how much
longer 2.) Winter Fresh Gum--"Icy cool breath that lasts." (Again sex sells and this tactic is very evident in this ad- from the bare mid-drifts to mostly bare backs to the movements and gestures and finally the kissing scene.) 3.) Gatorade--again black and white clips of various athletes "The hells we have lived through and live through still...." "Do you have it in you" (Definitely targeting anyone involved in any sports activity --what better place than a school to advertise this product!!! Take full advantage of that captive audience!) 4.) Channelone.com--"Something
to say--Be Heard." (Parents
SONGS: "I really want to make it up. I just want to tell you that I've had enough. Might sound crazy, but it ain't."
STORIES: 1.) Pop Quiz--"What was the Dolly experiment about? a.) cloning b.) fertility c.) mad cow disease d.) artificial blood 2.) Cloned pigs raises possibility of animal to human organ transplants--raises ethical and moral issues 3.) This Power of One brought to you by Gatorade-- the story of Kim Perrott, WNBA champion, diagnosed with lung cancer that quickly spread to her brain. 4.) Teach the News--Teacher of the News Contest--Go to Channelone.com or Teachworld.com to nominate your choice.--Today is the deadline for this contest. After what appears to be the end of the program-- "Tracy Smith wants to hear from you. Post a message at Channelone.com"--appears on the screen. (The kids are twice encouraged to go to this website--parents check it out.) TOTAL TIME: 13 minutes MARCH 16, 2000 ADS: 1.) Pepsi--race with Jeff Gordan being beaten by the "Pepsi Girl" on a bike. "Now that's what I call motivation." (All you need to be motivated is to drink a Pepsi or two each day--what kind of message is presented to our kids?) 2.) Game Boy Color--Nintendo 64's six new colors might be somewhat of a struggle to choose a favorite. A teenage boy is in a store looking at the new games. He is imagining six large groups of warriors (most are heavyset men) going into battle, when a young lady (whom you assume is his girlfriend) comes around the corner holding two bathing suits up (one is a bikini)and ask him which he likes best. His thoughts immediately go back to the clashing warriors, but now they are dressed in the bathing suits. The final scene is shot from the back of the line of warriors, which are wearing the bikinis, as they run into battle. One warrior is definitely having trouble keeping his bikini bottoms up as he must constantly be pulling them up. (My only question is why is this type ad necessary to sell a video game. Channel One not only pushes video games on our kids, but approves an ad such as this!) 3.) Teachworld.com--"What are you teaching today? We have just the right video for you." (Unapproved curriculum in the classroom!) 4.) PSA--Office of National Drug Control Policy--Mary J. Blige SONGS: "Take time to discover, don't do the other." STORIES: 1.) Gun Control--NRA vs. Clinton--Department of Justice study shows that teen homocides are more likely to involve guns. In 1997, 85% of 15-17 year old murder victims were killed by guns. If you want to weigh in go to Channelone.com and take part in our opinion poll. 2.) China/Taiwan--the reporter compares this situation to a young person trying to assert his independence. Goes into a little bit of the history. Mentions Taiwan's democratic govenment and its economy, also mentions China's Communist government, but no mention of its human rights violations. (To get the true picture here the past and present human rights violations of China should have been covered.) 3.) Pop Quiz--"Which ammendment to the Constitution guarantees the right to bear arms? a.) 1st b.) 2nd c.) 5th d.) 15th After what seems to be the end of the program: "Get homework help on the Web, check out Fast Track on Channelone.com" appears on the screen. TOTAL TIME: 13 minutes, 7 seconds (They really blew it this time!) MARCH 17, 2000 ADS: 1.) Pokeman Stadium--N64--"A battle to prove you're the ultimate Pokeman trainer. A battle for destiny. In 3-D" (Spend the weekend playing video games.) 2.) Hostess cakes--the rhino is back attacking safari trucks with spare tires that look like Hostess cupcakes! (Grab some of these to eat while you're playing your video games!! What a great way to pass the weekend. What a great way to not be physically fit!) 3.) PSA--Center for Missing and Exploited Children--young girls are running through the woods saying 1.) I'm smarter than someone who wants to steal me from my family 2.) My words can stop someone from hurting me. 3.) I'm stronger than a 250 pound child molester. At the end of the ad it shows on the screen the rules to follow: 1.) Always tell an adult where you are going 2.) Don't go out alone 3.) Say 'no' if you feel threatened. (I know the Center has the best intentions, but I feel that this ad may give young girls a false sense of security. The words that were spoken will have a much greater and longer lasting impact than the few lines on the screen at the end of ad.) SONGS: "Tax man." STORIES: 1.) Gas taxes--some coverage of the trucker demostration in Washington, D.C. The reporter then discusses some "out of sight, out of mind" taxes. He is in a music store choosing a CD to buy. He picks one up, looks at it and says, "Well, maybe not this CD". (I could not make out the name of the CD, although students may be able to, I would assume from the reporter's reaction that it was an objectionable one.) He then picks up a Ricky Martin CD, the camera moves in and quickly focuses on the title (which I once again was not able to make out). The next scene is at a movie theatre and the reporter holds up a ticket for the PG-13 movie "The Cider House Rules" (the story deals with abortion, incest, pre-marital sex, suicide and viewers are led to believe that many of life's "rules" simply don't (or shouldn't)apply). The reporter then talks about the cigarette tax and says, "If you are one of the thousands of teens who smoke, even though you're not suppose to buy cigarettes until you're 18, you shell out a lot in state and federal taxes". Someone is then shown plopping down a $5 bill to purchase two packs of Montclairs (?). (Where is the fact that it is against the law to purchase cigarettes before you are 18 years of age or that smoking is a health hazard? Channel One is really sending several very mixed messages to the students.) Mention of Tax Foundation and Tax Freedom Day. Again a mention of the census and that "determines whether you get that new gymnasium or not". "Do you want to see exactly where tax dollars go. See the break down. Go to our favorite place--Channelone.com." (It would appear that Channel One is trying to make it our students favorite place too.) 2.) Giant fossil find of the smallest proportion--tiny primate fossils found in China. Derrick Shore then makes the comment, "We'll be right back. Don't go any where." (Just where is this captive audience of students suppose to go?) 3.) Pop Quiz--"When was the permanent federal income tax imposed?" a.) 1783 b.) 1865 c.) 1913 d.) 1940 TOTAL TIME: 12 minutes, 10 seconds APRIL 3, 2000 ADS: 1.) Two teens
get in a taxi
driven by "a bug"; they want to go to a video store.
After they travel by means mimmicking Star Wars Episode I's race
scenes, they arrive at the store. The 2.) Marines--each time the same ad is shown--a young man with a sword fighting and defeating a monster--yet most of the nation's schools have a zero tolerance policy for weapons! (If any of our children were to bring a toy sword to school similar to the one in this Channel One ad, they may well be suspended!) 3.) Gotajob.com--the same ad as weeks past. (They really are hoping the older students will take advantage of their website to find a summer job. Whatever happened to the Classified Ads in the newspaper, I don't know.) 4.) Gatorade--still playing basketball with raptors while dodging those vicious teeth! "Is it in you" STORIES: 1.) Mt. Usu in Japan has erupted, forcing thousands to evacuate. They show 1997 footage with Monica Novotny on the island of Montserret when she "experienced" first hand that volcano erupting. 2.) "Heritage or Hate"--the Confederate flag flying over the South Carolina State House. "What it means to you could set you apart from your classmates, it could divide your class." They gave some background leading up to the Civil War. Told of Hollywood glamorizing it by showing scenes from "Gone with the Wind" and showed some Civil War re-enactments. The South Carolina legislators have to decide whether the flag should be removed from the top of the State House. 3.) Quick Quiz: "What causes a volcano to erupt?" 1.) explosions in earth's core 2.) build up of pressure 3.) tsunamis 4.) all of the above (another example of how impossible it is to have one educational program for this vast age span) 4.) A quick look at NCAA Final Four winner (shows footage from ESPN)--Conneticut Huskies captured 2nd title win last night. Tonight: Michigan State vs. Florida Gators for NCAA title After what appears to be the end of the program, the words: Visit the Channel One Network on the World Wide Web at Channelone.com. TOTAL TIME: 13 minutes, 3 seconds (really blew it!) APRIL 4, 2000-- not available APRIL 5, 2000 ADS: 1.) Gatorade-various basketball scenes-"Drinking Gatorade doesn't guarantee anything. You won't win just by drinking this. But it has stuff that water doesn't have." (At least they finally admit this! You'd better wait to take on those raptors.) 2.) Army 3.) Kelloggs Fruit Loops--Astonauts have just discovered something stupendous--it appears to be an ancient ship! They go inside to check it out. There are giant rings with swirls throughout the ship. One goes down below and finds something moving, as he stands there a small toucan pops out and leaps at him and grabs onto the face plate of his helmet. Next scene is a teenager asleep on the couch, being rudely awakened by a dog licking his face. It was all just a dream! (But all those calories that are being pushed on our kids through this ad are not! It is not a dream that Type II Diabetes is increasing at a rapid rate among teens!! Yet Channel One feels it is appropriate to advertise sugar-laden cereal to our kids.) [This ad is a play on the R-rated movie called "Alien." These Hollywood and Madison Avenue types must think every child has seen many ultra-violent R-rated movies.] 4.) Gotajob.com--the kids should
know this ad by heart!! (I am still very offended by their portrayal
of the mom and the teen's attitude towards her. His interest is
not in finding a job, but in keeping SONGS: 1.) "Money, spend away..." 2.) "Run to the water and find me there." 3.) "I just want to tell you that I've had enough. Might sound crazy, but it ain't." STORIES: 1.) Federal government
just came out with a study last night saying that we are not saving
enough. They are coming up with an education based program to
teach people how to 2.) Dotcom Fever--"Everyone
and I mean everyone is jumping on the Internet-getting into Dotcom.
It's changed the way we live." Tuesday was a rocky day on
the Stock Exchange especially for Internet stocks. CD Now.com
could be out of business by the end of the year. (During this
segment they show page after page of dotcom companies from monster.com,
garden.com, feedroom.com 3.) Pop Quiz--"What was new age of economy in 19th century called?" 1.) Renaissance 2.) Reconstruction 3.) Industrial Revolution 4.) Depression (Really, I would think any high schooler would be insulted by this question!) TOTAL TIME: 13 minutes (one more minute, how many more tax dollars?) APRIL 6, 2000 ADS: 1.) Pepsi-Einstein
having
to choose between Coke and Pepsi. After trying to carefully analyze
the two products, he is helped by the "Pepsi girl" to
make a decision. "A no-brainer" 2.) Teachworld.com-"We want
you to help us teach the news." Another tool in the toolbelt
for the teacher.(Channel One is urging our teachers to bring unapproved
curriculum into the 3.) Kelloggs Fruit Loops--the astronauts are exploring again and discover the ancient ship full of oversized Fruit Loop cereal. (This ad is very colorful and "suspenseful" which is meant to grab the attention of the kids. Whatever happened to teaching kids to watch their sugar intake rather than encouraging them to eat more?) 4.) PSA--Office of National Drug Control Policy--a teen boy is being followed around by a younger brother who idolizes him. The older teen approaches some of his friends who offer him a marijuana cigarette. He accepts just as his younger brother rounds the corner. "Some kids think smoking weed is cool. What about those who think you already are?" SONGS: "I'm moving through the clouds...on high." STORIES: 1.) Special
guests are
introduced they are a part of Channel One's Student Television
Network. Attending a "Journalism Education Conference" that was just
launched this year. 2.) Japan's new president
was
put in place by a Constitution that Douglas MacArthur created
following World War II. "During a time when U.S. and Japan
were bitter enemies." 3.) Pop Quiz: "Which of these is an addictive substance in tobacco?" a.) nicotene b.) formaldehyde c.) ammonia d.) acetone (this was asked of the "studio audience") 4.) Amy's story--she is "a member of our Channel One family". tells of her unsuccessful attempt to try to quit smoking. TOTAL TIME: 12 minutes, 45 seconds APRIL 7, 2000 ADS: 1.) Adidas--Long Live Sport--several scenes of a basketball game 2.) Channel One Connection--"What are you teaching today? Connecting to the subject you teach. With 250 hours of programming, we have just the right video for you." ( Are our teachers to rely on videos to teach their classes?) 3.) Gatorade-the guy's playing basketball with raptors again. The raptor likes the berry-flavored Gatorade, while the man likes the grape. (To do better than your best during that next basketball game you need to drink lots of Gatorade.) 4.) Winter Fresh Gum--"Winter Fresh mouth tastes much, much cooler." (And to prove it, they have the kissing scene. They also include bare mid-drifts and the scene with a girl's back (covered only with four thin straps) to the camera as she wiggles around with her arms upraised. Sex even sells gum!!) SONGS: "I don't want to see you all sitting around. I don't want to see you all sitting around." STORIES: 1.) Immigration--Elian's
father has arrived in the United States. Discussion of past and
present U.S. immigration policies. Told of 1,000 Jewish immigrants
who left 2.) Genetically engineered foods--farmers are now growing these types foods. National Academy of Science just released a study saying that genetically engineered food is ok, but there need to be more regulations. 3.) Quick Quiz: "Of the following in which period did the most number of immigrants come to U.S.?" a.) 1800-1820 b.) 1840-1860 c.) 1900-1920 d.) 1960-1980 TOTAL TIME: 13 minutes
ADS: 1.) Old Spice
High Endurance/Channelone.com "Go For It Sweepstakes". Four grand
prizes to choose from 1.) 4 concert tickets-anywhere coast to coast 2.)
ticket
for a nascar race 2.) Buy Star Wars
Episode I, Pepsi,
Tostitos Tortilla Chips and get $3.00 back. The "bug taxi
driver" is back driving (or rather flying the teenage boy
and girl to the video store, 3.) Adidas "Long Live Sport"--various basketball scenes. (I guess you have to wear this product in order to do well in basketball.) 4.) Gatorade--various basketball scenes. "Drinking Gatorade doesn't guarantee anything. It doesn't guarantee you a date or making a dunk if you are only four feet tall. You won't win just by drinking it. It has stuff water doesn't have." (But the implication is that you need that extra "something" to get you through the tough plays.) STORIES: 1.) Quick Quiz--"Where is the Korean Peninsula?" A map is shown with four Asian countries labeled. (Only one is a peninsula!! I wonder what the answer is?) 2.) Some background on Korea and
events leading up to Korean War. There is no formal peace treaty.
Footage of Tonaccius McClain in South Korea in July 1999. He goes
to 3.) Kosovo--the bombing of the
Chinese embassy in Belgrade. CIA accepts responsibility, they
were using six year old maps. One agent fired and six disciplined.
The U.S. to TOTAL TIME: 12 minutes, 50 seconds APRIL 11, 2000 ADS: 1.) Gotajob.com--this
extremely
bored young man is still sitting in front of the computer screen
continually glancing out the window at the girl next door. His
mom is still after him to find a job "out 2.) Doritos--"Which is louder?" -- Sonic sour cream or Baja Picante--Two teenage boys are riding up in an elevator having a "munching" duel to see which is louder! Everything goes berserk and short circuits. When the doors open, one passes out and the other is standing there with chips in hand, his hair on end and a strange smile on his face. (I guess the duel ended in a "tie"!) 3.) Gatorade--again several sports scenes--"a scientifically created refueler. There's a reason this stuff was created." (Wow, can't do any better than that for your next game or match!) 4.) PSA--Office of National Drug Control Policy--a young boy is following his older brother around, doing different things with him. His older brother accepts a marijuana cigarette from friends, just as the young boy rounds the corner. "Some people smoke weed to be cool. What about those who think you already are?" (There are other ways to get the anti-drug message out besides using our federal tax dollars to purchase ads on Channel One.) STORIES: 1.) Tax Deadline Nearing--This
year you have to file an income tax return even if you babysit
or do yard work and make over $400. They talk to a very youthful
CPA who helps Ivy fill out her first 1040 EZ. She asked him what
he can say to make people want to file their income tax return
and he said that the refund should be an incentive and once people
see how easy it is they will want to 2.) The Northwest Cabarrus High School in Concord, NC wanted to break the Guiness Book of World Records in the category: Most people to learn CPR at one time. Derrick Shore participated in the instruction with them and took the test. Unofficially they broke the record by 100 people. Go to channelone.com to see where you can learn CPR. (Parents again are urged to monitor this website regularly. There your child can enter contest where they are urged to leave personal information, read depressing poetry and many other things.) 3.) Quick Quiz: "Which Department gets most federal income tax dollars?" 1.) Education 2.) Defense 3.) Agriculture 4.) Transportation TOTAL TIME: 12 minutes, 50 seconds APRIL 12, 2000 ADS: 1.) Take the Pepsi Challenge this summer. "Let your taste decide." "The Pepsi Girl" is pitching the ball to a baseball player who is hitting a homerun everytime. The hit balls all have an invitation to participate in the Pepsi Challenge this summer. The balls go everywhere: speeding past a police car setting off the radar, knocks a guy off his horse, goes to the beach, hits a hen setting on her nest, etc., etc. (I guess everyone is invited to participate!) 2.) Rice Krispies Treat Squares--A guy is making his commute to work. He is having to stand and hold onto the handhold. They hit a stop and he loses his grip and falls on his back. "Do you hate going to work? You can make the commute more pleasurable." It is explained how he can place the Rice Krispies treat in the palm of his hand, place it on the handhold and squeeze, giving him a good grip. His grip is so good, in fact, that when they make the next stop he falls backwards again but this time his arm is left hanging there! "Great for grip, best when eaten." (A little gross watching the guy, after falling the second time lying there on the floor looking up at his arm hanging there. This ad is designed to get our kids' attention!) 3.) Gatorade--"Doesn't guarantee
you anything. Won't win just by drinking it. It has stuff that
water doesn't have." (The various basketball scenes in the
ad are telling basketball players that this is an 4.) Army SONGS: 1.) "True to your heart. You must be true to your heart. Open your eyes, your heart can tell you no lies, when you're true to your heart." 2.) "Another minute--on my way--this time around you can't say...." STORIES: 1.) Elian Gonzalez--peaceful protests in Miami Anchor Derrick Shore
says, "You
stay there and we'll stay here 2.) International Noise Awareness
Day--show five rock groups 3.) Pop Quiz: "Where
does
term decibel get its name?"
TOTAL TIME: 12 minutes, 48 seconds
APRIL 13, 2000 ADS: 1.) Star Wars Episode I,
Pepsi, and Tostitos Tortilla Chips-- 2.) Old Spice High Endurance/Channel
One.com Go For It 3.) Army 4.) Adidas--a group of young teens
are choosing who gets to go
STORIES: 1.) A school safety study
was done by a couple thinktanks. 2.) Gangs are spreading to rural
areas too. William Haney, a 3.) Channel One News Final Exam
announcement for teachers. After what appears to be the end of the program the words: Get help with homework go to Fast Track at Channel One.com.
TOTAL TIME: 12 minutes 55 seconds
APRIL 14, 2000 ADS: 1.) Gatorade--"There was a reason this stuff was created." 2.) Rice Krispies
Treats Squares--the
commuter uses the Rice Krispie treats as "adhesive" to keep from losing
his grip on his subway ride--instead he loses
his whole arm which is 3.) gotajob.com--the kid's still "supposedly" looking for a job! 4.) U.S. Department of Transportation-- "Friends don't Let Friends Drive Drunk"
SONGS: 1.) "Who 'dare? It's coming...." 2.) "Hands to skies for morning bright"?? 3.) "Look I want the simple things, a simple kind of life."
STORIES: 1.) Quick
Quiz--"What
happened to Cubans who owned businesses and homes when Castro
took over?" 1.) homes and businesses taken over 2.) personal
cars taken over 2.) Elian Gonzalez--interview
some of the protesters in Miami, many of the protesters lost homes
or businesses when Castro took over and some were jailed in Cuba
for a small infraction such as having American money on them.
But Castro has done great things such as improved education. Cuba
has a very high literacy rate. Also, Cuba has free health care
for everyone. (We'll just forget 3.) April 14 and 15--National Youth Service Days--two days set aside when youth volunteers are recognized for their role in the community. They interview a 16 year old who volunteers at a homeless shelter and has created an organization of her own. Go to channelone.com and type in your zip code for volunteering opportunities in your community. 4.) Yesterday we talked about the study released by two think tanks, today we get to hear what you think. USA Weekend--last fall they surveyed almost 130,000 students to see if they felt safe in school. The results will be released in this weekend's edition--1/4 of students don't feel safe in school. After what appears to be the end of the program the words: "Who wants to win a printer? Take the USAD Daily Challenge on Channelone.com" shows up on the screen. TOTAL TIME: 13 minutes (that makes approximately 4 1/2 minutes longer this week than the one hour of our tax payer funded school day the contract calls for! But who's counting!!)
I just finished watching
the three-part drug series on May 2-4 which discussed Ecstasy and the death
of
an 18 year old from an overdose. He had gone to a party to celebrate
his 18th birthday and had already decided he wanted to "do
something bigger and better" and was going to take Ecstasy
at the rave party which he was now legally allowed to attend because
of being 18. They were approached and purchased the drug within
three minutes of entering the door, according to a friend. He
was dead by 5:00 the next morning. The following two days discussed
the drug GHB (the date rape drug) and the death of a 15 year old
girl from an overdose and the trial of the four young men who
were responsible for slipping the drug into her soda. The trial
testimony of one of the other On May 3rd Ophrah Winfrey is on advertising the one-hour Channel One Connection special on teen depression. She says she feels it's something the kids need to watch. On May 5th they advertised Jaws-25th Anniversary --ABC Saturday movie rated TV PG LV. May 8th--Roswell-The White Room was advertised. The ad showed the potential for violence and sexual content in the program in addition to being a very intense program. May 9th--"Sri Lanka-The Hidden War"--they just spent the time in the capitol city of Sri Lanka looking at people walking by and pointing out markers put up identifying where suicide bombers had succeeded. "Despite being warned not to go, tomorrow we are going to try to crack the wall of secrecy." May 10th--This day they show some LTTE footage of bazooka and rifle fire and Tamil people lined up at a checkpoint. They travel to the last checkpoint before LTTE controlled territory, which involved some night travel which was of course extremely dangerous. May 11th--Denied access into LTTE controlled territory, they continue calling back to the capitol asking for permission. Finally, they are granted permission because they are "an educational news program. This had previously even been denied to CNN". They go into the village looking at more people walking around, visit fresh graves and look at poverty. The much touted interviews of the Liberation Tigers of Tamil EElam spoken of in the press release involved Gotham Chopra talking to two female Tigers and asking 1.) How long have you been in the fighting? 2.) Have you gone out of this area to fight? and 3.) What type of action have you seen? Their driver in LTTE controlled territory had lost a foot to the war, but was still determined to fight for freedom. That was the extent of the interviews! He concludes that the war keeps continuing, even though no one seems to be paying attention. ABC Chicks on a Mission Weekend is advertised. This included "Remy and Michele's High School Reunion" on Friday, "My Best Friend's Wedding" on Saturday and "Disney's Mulan" on Sunday. On May 12 7th Heaven two-part season finale is advertised as well as ABC's Chicks on a Mission Weekend. The Sri Lanka segments were extremely superficial as usual. He talked about some history leading up to the fighting and the government censorship of the newspapers on the fighting. He seemed to concentrate on the teens fighting in the war. Won't be winning the Nobel Peace Prize for this one! |
ADS:1.) Mountain Dew
scene he is in school (with the
teacher in the background portrayed as the "typical" bespectacled school
marm) getting
2.) "Long Live Sport": Adidas (a
young woman shown in her bathing suit shaving her head and eye
brows, getting ready
2.) Doritos
second thoughts and returns to
help the fan up and apologizes for knocking him over in the first
place. (I'm not sure what the lesson is here, maybe, it's okay
to knock someone over who is annoying you as long as you go back
and apologize?)