The only news program that takes off all summer.

July 2, 2017
The only news program that takes off all summer.


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Disney Channel advertised in classrooms on taxpayer time

June 29, 2017
Disney Channel advertised in classrooms on taxpayer time

Channel One News commercial May 10 2017 Disney Channel   From Jim Metrock:  Channel One News refuses to release the list of advertisers on its classroom TV show.  I continually ask Channel One’s chief ad salesman, David Drucker, to give parents and the public a break by letting them know what ads are being...
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Math problem for kids out of school.

June 27, 2017
Math problem for kids out of school.

From Jim Metrock: Hey kids, Channel One News is basically closed down for the long summer, but I have an idea how we can squeeze some value out of their dismal website. So I go to Channel One’s website this morning and I see this poll they want visitors to take.  The results of...
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A partial cure.

June 26, 2017
A partial cure.


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Channel One’s Mixed Grade By Constance L. Hays (Dec. 5, 1999)

June 23, 2017
Channel One’s Mixed Grade  By Constance L. Hays  (Dec. 5, 1999)

From the archives. Excerpt: “Youth is critical to the soft-drink business,” said C.J. Fraleigh, vice president for cola marketing for Pepsi-Cola, which has advertised on Channel One since its inception. “That’s when so many people form their brand preferences.” He said Channel One was attractive to Pepsi because it reaches teenagers as efficiently as...
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Channel One News. Parents Choice Award? Really? What a joke.

June 21, 2017
Channel One News. Parents Choice Award? Really? What a joke.

              This is an email I sent to Don Oldenburg. Dear Mr. Oldenburg Last year you wrote a glowing article about Channel One News for the Parent Choice website. You touched briefly on some people having a problem with “advertising.” You appear to be unfamiliar with what Channel...
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Jack Lynch continues pumping money into all-but-dead Channel One News

June 20, 2017
Jack Lynch continues pumping money into all-but-dead Channel One News

From Jim Metrock: John “Jack” J. Lynch, Jr. is the president and Chief Executive Officer of Houghton Mifflin Harcourt. Mr. Lynch’s task is to clean up the mess that Linda Zecher made when she headed HMH.  One of Ms. Zecher’s biggest mistakes was acquiring Channel One News.  Acquiring a pariah in the world of...
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Skoollive CEO targets teens

June 16, 2017
Skoollive CEO targets teens

From Jim Metrock: To George Bruton the CEO of the tiny Skoollive kiddie-marketing firm, teens and preteens are pretty much nothing more than a target “demographic.”  They are merely a target market. Below is a sponsored article paid for by Skoollive.   Here Mr. Bruton gushes about the amount of money each teenager spends...
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Channel One News continues to promote toxic Teen Vogue to preteens

June 13, 2017
Channel One News continues to promote toxic Teen Vogue to preteens

From Jim Metrock: Channel One News did a major promotion for Teen Vogue in the closing days of this past school year. Many teens and preteens more than likely became subscribers or at least visitors to Teen Vogue’s website because of Channel One’s efforts. I subscribed to Teen Vogue after Channel One News devoted...
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Bye.

May 26, 2017
Bye.

From Jim Metrock: Why are these wannabe reporters saying “goodbye” to students?  I thought Channel One News was THE place to keep young people informed about world events?  Is there no news in June, July, and August. These guys could stream video news reports online all summer, if they wanted to.  Alas, they don’t...
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Channel One News turns over show to radical Teen Vogue

May 25, 2017
Channel One News turns over show to radical Teen Vogue

  From Jim Metrock: Today, May 25, 2017 will go down as an important day in the history of Channel One News. It’s important, but not in a good way. Today Channel One, the in-school, TV show for kids, devoted a significant amount of its program to promoting a magazine and website that, I’m guessing...
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Channel One News ten years ago

May 17, 2017
Channel One News ten years ago

    From Jim Metrock:   In 2007, Alloy, Inc. issued 150,000 shares of stock in connection with its purchase of Frontline Marketing.    Alloy paid $5.8 million for Frontline, which included $1.8 million of stock. Alloy bought Frontline Marketing in...
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Junk advertised on Channel One News: Cybiko (2001)

May 3, 2017
Junk advertised on Channel One News: Cybiko (2001)

  Watch Channel One’s commercial:     C1 Cybiko 111601 From Jim Metrock: I become ill when I think of what Channel One News has advertised to American schoolchildren.  I have been watching their commercials since 1996 up until several years ago when they made it virtually impossible for the public to see their ads.  Today, what...
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“Responsible marketing” brought to schools by SkoolLive.

May 1, 2017
“Responsible marketing” brought to schools by SkoolLive.


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Who will get sacked at Channel One News?

April 29, 2017
Who will get sacked at Channel One News?

From Jim Metrock: It appears that Channel One will once again avoid going out of business. I was hoping for an announcement (on May 4) that the infamous “kiddie marketing” firm would cease operations, but I understand now that probably won’t happen. Rats!  Channel One News will continue to limp on and pursue its main...
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Uh-oh. Houghton Mifflin plans to cut hundreds of employees.

April 19, 2017
Uh-oh. Houghton Mifflin plans to cut hundreds of employees.

From the Boston Business Journal: Apr 19, 2017 – Houghton Mifflin Harcourt Co., the Boston-based education publisher facing financial headwinds, said it plans to cut as much as 10 percent of its workforce in effort to save money, according to regulatory filing. With a total workforce of 4,500 workers as of the end of...
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Honk if you have owned Channel One News.

March 22, 2017
Honk if you have owned Channel One News.

The advertising guru Christopher Whittle created Channel One News in 1989.  Whittle sold his idea to schools as a way for students to learn about current events.  He sold his idea to advertisers as an effective way to get commercials in front of a captive audience of young people. Whittle Communications (1989-1994)   Whittle...
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Age-inappropriate content on Channel One News (Video)

March 21, 2017
Age-inappropriate content on Channel One News (Video)

 
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Shame on Channel One News: Insidious 2 movie promoted to children (2013)

March 14, 2017

March 14, 2017 – This video is from September 16, 2013. Channel One News promoted the violent movie Insidious 2 to middle school students on September 10, 2013. CEO Ms. C.J. Kettler was responsible for approving this ad. Children don’t need Channel One News dumping more violence into their lives. Ms. Kettler will continue to...
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Channel One News Hall of Shame: This is one of the milder movies promoted on classroom TVs.

March 13, 2017
Channel One News Hall of Shame: This is one of the milder movies promoted on classroom TVs.

Note: Today is March 13, 2017.  I am posting this article from 2011 because parents and school administrators are denied access to the list of advertisers on the controversial Channel One TV show.  By going back in time a little bit, one can get an idea of Channel One’s advertising. This is one of...
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Channel One News Hall of Shame: Classroom video clip of terrorist about to behead American (2014)

February 26, 2017
Channel One News Hall of Shame: Classroom video clip of terrorist about to behead American (2014)

From August 21, 2014   SHOCKER: Houghton Mifflin brings images of ISIS execution into classrooms. Houghton Mifflin’s Channel One News intentionally shows students executioner holding knife before beheading. Why show any pictures of this brutal act of terrorism? Is Houghton Mifflin CEO Linda Zecher pushing Channel One to get edgier with kids? From Jim Metrock: The...
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Houghton Mifflin shows no love to Channel One News

February 23, 2017
Houghton Mifflin shows no love to Channel One News

The writing is on the wall, or rather on the blackboard.  It is more and more apparent that Houghton Mifflin Harcourt does not consider Channel One News an important part of its company. In 2014 Houghton Mifflin acquired the assets of Channel One from ZelnickMedia for an undisclosed amount of money. Obligation believes the amount...
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