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Derby Middle School takes time out to do a promotional spot for a school vendor.

February 2, 2018
Derby Middle School takes time out to do a promotional spot for a school vendor.

From Jim Metrock: It seems there are more than a few schools that love to film videos for the controversial, kiddie marketing firm Channel One.  Here’s one from Derby, Kansas.   From Channel One’s transcript for Feb. 2, 2018: Students: This is Mr. Loop’s fourth-hour social studies class at Derby Middle School in Derby,...
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Why aren’t Waynesfield-Goshen Middle School students paid for creating this commercial?

February 2, 2018
Why aren’t Waynesfield-Goshen Middle School students paid for creating this commercial?

From Jim Metrock: Here’s another school allowing its students to film a commercial (the students and teacher don’t know its a commercial, but it is) for the struggling youth marketing firm called Channel One News. Most schools have better things to do with their precious school time. Let’s hope the Waynefield-Goshen Local School district...
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VIDEO: Age-inappropriate content on Channel One News.

January 27, 2018
VIDEO: Age-inappropriate content on Channel One News.

From Jim Metrock: To Channel One News employees, children are a target market. They are simply young consumers. When you think of kids that way, you are prone to be a bit insensitive.  Channel One News has a long history of putting age-inappropriate content before the eyes of schoolchildren. That’s why they have lost...
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VIDEO: Captive Audience: Advertising Invades the Classroom

January 26, 2018
VIDEO: Captive Audience: Advertising Invades the Classroom

From Jim Metrock: If you find it hard to believe a kiddie marketing company like Channel One is still in business, this 2006 video from the Media Education Foundation may help you understand why American classrooms attract the likes of Houghton Mifflin’s Channel One.
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Mississippi school out foxes Channel One News marketers.

January 25, 2018
Mississippi school out foxes Channel One News marketers.

From Jim Metrock:  If you are a company advertising on Channel One, what’s wrong with this picture?
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How Channel One News mixed news with advertising: A Story Influenced By An Advertiser (2006)

January 24, 2018
How Channel One News mixed news with advertising: A Story Influenced By An Advertiser (2006)

From Jim Metrock: This is from over a decade ago, but it shows the mindset of the advertising bosses that have run Channel One News from its founding in 1989 to the present day.  Journalists don’t run Channel One News – never have.  Educators don’t run Channel One News – never have. Channel One...
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Ohio students light fires in classroom in order to get on Channel One News.

January 23, 2018
Ohio students light fires in classroom in order to get on Channel One News.

From Jim Metrock: I’ve seen students film themselves doing a lot of silly things just for a chance to be seen on Channel One News. You see, Channel One is constantly asking students and teachers to send in classroom videos that can be used to kick off their daily show.  Channel One requires students...
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Channel One News recklessly shows students eating laundry detergent pods

January 17, 2018
Channel One News recklessly shows students eating laundry detergent pods

From Jim Metrock: Channel One News is pushing the envelope again. Today they shocked classrooms across the country with a story on young people eating laundry detergent pods. Teachers were given no warning about the nature of today’s show. They were not warned that Channel One, for some idiotic reason, decided to show students...
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Young people are uninterested in online Channel One News.

January 16, 2018
Young people are uninterested in online Channel One News.

From Jim Metrock:  I’ve shown examples of this before. Channel One itself proves it has an increasingly small audience. Take this Caption Contest post from Channel One’s FaceBook page.  For some reason, Channel One thinks students like this type of immature content. The picture was posted on January 8 and as of January 16,...
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Boone County (KY) schools still forcing students to watch commercials

January 11, 2018
Boone County (KY) schools still forcing students to watch commercials

From Jim Metrock: Here’s another school district that not only continues to show the controversial Channel One News TV show but allows their students to do a promotional video for the struggling kiddie marketing firm. Hey, Mr. Nichols, 6th-grade science teacher, turn off the TV set and give your students ONE EXTRA HOUR of...
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The laziest young people in front of a camera.

December 31, 2017
The laziest young people in front of a camera.

Houghton Mifflin’s most controversial employees have to be the on-air personalities at their troubled company Channel One News.  Here you see them, on December 20, waving “bye-bye” to schoolchildren who are forced to watch their TV show.  They will not give the news to kids until Wednesday, January 3, 2018! That means for 14...
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A look back at 2017: Disgusting – Channel One News tells children Colin Kaepernick is like Rosa Parks

December 30, 2017
A look back at 2017: Disgusting – Channel One News tells children Colin Kaepernick is like Rosa Parks

From Jim Metrock: Channel One News wants American school kids to equate Colin Kaepernick with the civil rights icon Rosa Parks.  The producer at Channel One wrote this script with a clear bias in favor of the unemployed, National Anthem-protesting athlete.  Channel One chose to include a line that unnamed “fans” compared the millionaire...
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Images

December 3, 2017
Images


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North Vermilion Middle School (LA) wastes school time with Channel One.

November 29, 2017
North Vermilion Middle School (LA) wastes school time with Channel One.

Students at North Vermilion Middle School in Maurice, LA take a break from studies and film a shout out to Channel One News. Do not confuse this school with North Vermilion Community School in Cayuga, IN which would never waste school time in this way.   From Channel One News transcript November 15, 2017:...
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Houghton Mifflin and Channel One News play rough with kids.

November 28, 2017
Houghton Mifflin and Channel One News play rough with kids.

  From Jim Metrock:  I’ve never met Jack Lynch the current CEO of Houghton Mifflin and overseer of Channel One.  He looks like a nice guy, but I suspect that when it comes to making money off of children, he can be one ruthless, son-of-a-gun. Look at the language Lynch and his executives have...
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Cleveland (TN) City Schools sell out their students AGAIN.

November 21, 2017
Cleveland (TN) City Schools sell out their students AGAIN.

Cleveland City Schools’ new slogan: Target Marketing Every Child, Every Day!   Cleveland City Schools in Cleveland, TN have agreed to the placement of SkoolLive electronic billboards in all eight of its schools. School administrators have surprisingly OKed the placement of SkoolLive’s notorious electronic billboards in all of the system’s elementary schools. Cleveland City...
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Channel One’s parent company Houghton Mifflin sets 52-week low

November 10, 2017
Channel One’s parent company Houghton Mifflin sets 52-week low

     
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Houghton Mifflin having fun with elementary school students.

November 7, 2017
Houghton Mifflin having fun with elementary school students.

From Jim Metrock: Let’s have some fun with the guy that’s responsible for the controversial Channel One News program.
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Serial killer joke for elementary school kids? Channel One messes up again.

November 4, 2017
Serial killer joke for elementary school kids? Channel One messes up again.

              Serial killers: John Wayne Gacy, Ed Gein, Jeffery Dahmer, Demetrius Pipkin!??   From Jim Metrock: What does a 3rd grader know about serial killers?  The nitwits at Channel One News evidently believe elementary school kids should know enough about serial killers to get the “funny” joke they...
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Channel One News shows middle school students horrific NYC terror images

November 1, 2017
Channel One News shows middle school students horrific NYC terror images

Note to Channel One News: Some parents will not like your company exposing their child to disturbing images of terrorism.   From Jim Metrock: Houghton Mifflin’s bad boy subsidiary Channel One has a history of showing inappropriate, often horrific, images to unsuspecting schoolchildren, some just out of elementary school. Here is a small sampling of...
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Great resource for schools considering removing Channel One

November 1, 2017
Great resource for schools considering removing Channel One

From Jim Metrock:  Our good friend at the Campaign for a Commercial-Free Childhood (CCFC) have been a great ally in the very successful battle to end Channel One’s commercial exploitation of public school children. Although this CCFC letter was directed to a school district in Ohio, it can be of help to any school...
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Advocates Urge Channel One to Stop Advertising Junk Food in Classrooms

October 21, 2017

Advocates Urge Channel One to Stop Advertising Junk Food in Classrooms Thursday, October 19, 2017 For immediate release Contact: David Monahan, david@commercialfreechildhood.org, 617-896-9397 Ariana Stone, astone@cspinet.org, 202-777-8355 Advocates Urge Channel One to Stop Advertising Junk Food in Classrooms Boston, MA – Thursday, October 19, 2017 – Today, 25 experts and public health organizations called...
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