Doritos ultrasound commercial

January 2, 2017
Doritos ultrasound commercial

From Jim Metrock: A commercial can be utterly stupid and as long as it’s humorous and memorable, it can work. This is from the 2016 Super Bowl. Watch: doritos-super-bowl-2016      
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Channel One News say “Bah Humbug” to Christmas, again.

December 23, 2016
Channel One News say “Bah Humbug” to Christmas, again.

  From Jim Metrock:  I have watched Channel One News since 1996 and I have never heard anybody on the show ever wish students a “Merry Christmas” or make any mention that Christmas is an important religious holiday in America.  This year it is same.  Channel One News signed off for the year without...
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Channel One News Hall of Shame: First Day Is All Horror Day

December 17, 2016
Channel One News Hall of Shame: First Day Is All Horror Day

From Jim Metrock: This article was originally published on August 16, 2005. This story underscores Channel One’s sick policy of forcing the same news story on students no matter what age. August 16, 2005 – First Day Is All Horror Day Screen shot from Channel One News show for middle school students. Above all, you must get...
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Channel One News Hall of Shame: Explain this, Channel One. (2012)

December 11, 2016
Channel One News Hall of Shame: Explain this, Channel One. (2012)

This article was originally published on August 25, 2012.   ____________________________________________________________ December 11, 2016 – From Jim Metrock: This is the typical cultural rot that Channel One News advertises to American schoolchildren. I am unable to verify what is being advertised on the controversial in-school TV show now, but I assume it’s more of the...
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Channel One News teaching schoolchildren America is safer with sanctuary cities.

December 9, 2016
Channel One News teaching schoolchildren America is safer with sanctuary cities.

Once again Channel One News pushes its agenda on a captive audience of schoolchildren. 85% of story is supportive of sanctuary city policies. School administrators have no idea of Channel One’s attempt to mold the minds of students.   From Channel One’s official December 6 transcript: Okay, after the break, why some cities are...
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Rhode Island taxpayers help out Channel One

December 5, 2016
Rhode Island taxpayers help out Channel One

      Watch for yourself:   channel-one-ferri-ms-dec-22016 From official transcript: Students: We’re Ms. Hunt’s homeroom from N. A. Ferri Middle School in Johnston, Rhode Island, and Channel One News starts right now! Tom: The running man and the dab? Mind blown. Thanks to Nicholas Ferri Middle School for getting us in gear.   ...
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Sharleen Smith VP Product Management out the door at Channel One News

November 30, 2016
Sharleen Smith VP Product Management out the door at Channel One News

From Jim Metrock: Sharleen Smith did everything she could to bring more advertising into public school classrooms and to make Channel One News relevant again.  She worked at Channel One News for three years then left five months ago. Her efforts to create a digital product that educators would actually subscribe to and make...
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Channel One News to kids: How will history treat a brutal human rights violator?

November 29, 2016
Channel One News to kids: How will history treat a brutal human rights violator?

“Discussion prompt” from Channel One’s Nov. 28 newsletter to teachers. Ugh.   From Jim Metrock:  Yesterday Channel One News told students that when it came to the brutally repressive regime of Fidel Castro there were – get ready – pros and cons. Channel One News purposefully misled schoolchildren by implying the entire country of...
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Castro, a monster? Not according to Channel One News.

November 28, 2016
Castro, a monster? Not according to Channel One News.

From Jim Metrock: I detest Channel One News for a lot of reasons (as do many, many parents, educators, school administrators, and members of the general public).  You can go through the many pages of this website to read why. Today’s Channel One News report on the death of Fidel Castro is just the latest reason to...
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A plea to the Elida (OH) Board of Education

November 24, 2016
A plea to the Elida (OH) Board of Education

  Dear Mr. Jason Bowers, Mr. Pat Schymanski, Ms. Brenda Stocker, Ms. Christine Ulrich, Mr. Jeff Christoff, I write you to ask your board to consider ending the showing of Channel One News in your district. Channel One is a very controversial “kiddie” marketing company.  How controversial?  New York, Channel One’s home state, has...
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Houghton Mifflin stock sinks. Termination of Channel One News next?

November 3, 2016
Houghton Mifflin stock sinks.  Termination of Channel One News next?

  Houghton Mifflin Harcourt Announces Third Quarter 2016 Results Why Shares of Houghton Mifflin Harcourt Co. Plunged Today / The company came up far short of expectations and drastically cut its full-year guidance.   From Jim Metrock:  Things are bad at Houghton Mifflin Harcourt.  Today the company lost 22% of its stock value and that...
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Channel One News audience? Under 2 million?

October 25, 2016
Channel One News audience?  Under 2 million?

Public gets clue to Channel One’s shrunken audience numbers. From Jim Metrock:  Every four years Channel One News conducts a mock Presidential election. This year Channel One has declared Hillary Clinton the winner, but the bigger news is how few students participated in this year’s election. In 2004, Channel One claimed 1.4 million students voted....
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Another reboot for SkoolLive

October 12, 2016
Another reboot for SkoolLive

    SkoolLive On Forefront Of School Communication, Parent Engagement Program Partners with 150+ Schools To Facilitate Voting, Shoutouts, Enhanced Messaging SAN DIEGO, Oct. 11, 2016 /PRNewswire/ — SkoolLive, an innovative direct digital kiosk system installed in 150+ schoolsnationwide, today announced enhancements to augment school-to-student and parent-to-student communication. With more than 267,000 students in its network, SkoolLive’s kiosk is an...
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Houghton Mifflin cans Linda Zecher, Channel One’s CJ Kettler next?

September 23, 2016
Houghton Mifflin cans Linda Zecher, Channel One’s CJ Kettler next?

      From Jim Metrock:  In 2014 Linda Zecher wanted to acquire the remaining assets of Channel One News.  People shook their heads.  Channel One was a pariah among many American educators and parents.  The company would not contribute much to Houghton Mifflin’s revenues and certainly not to its profits. Also surprisingly, Ms....
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Channel One asks middle schoolers: Do you think it’s disrespectful not to stand during the national anthem?

August 31, 2016
Channel One asks middle schoolers: Do you think it’s disrespectful not to stand during the national anthem?

Controversial Channel One News continues to promote their value-neutral philosophy.   No absolutes at Channel One News.   Nothing is right or wrong, nothing is acceptable or unacceptable.  It all depends on what YOU think and the social context in which the decision is made.   From Channel One’s Hall of Shame:  Kids, do you...
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“Free”? Channel One should pay schools to air its TV show.

August 28, 2016
“Free”?  Channel One should pay schools to air its TV show.

Jim Metrock: Channel One News is continuing to have difficulty attracting schools to their subscription service. Now the youth marketing company is offering a free two-week trial. Channel One would not be making this offer if schools were beating down their door to sign up.
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Socially speaking, Skoollive is Skooldead.

August 28, 2016
Socially speaking, Skoollive is Skooldead.

From Jim Metrock:   It’s August 28, 2016.  I checked Skoollive’s Facebook page.  The latest post is dated May 17. (I’m assuming that is this year.)   When it comes to its Twitter feed, the company is doing only slightly better.  The most current tweet is May 27. It looks like the latest effort to...
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Channel One is back. Few young people care.

August 24, 2016
Channel One is back. Few young people care.

From Jim Metrock: Yes, those lovable, wannabe journalists at Channel One News are back.  Well, not all of them – Maggie Rulli left months earlier. Are students excited about seeing their favorite on-air personalities back on their classroom screens?  I don’t think so. As you see, in two days the Facebook post announcing, “Channel...
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Moving van at the dock: Channel One has to move again.

August 23, 2016
Moving van at the dock: Channel One has to move again.

“ANNOUNCEMENT: Channel One’s New York offices are moving this week. As of Monday, October 8th, we will be located at 1440 Broadway, 17th Fl., NY, NY 10018. Our new phone # is: 212-204-3700; Fax: 212-204-3960. All e-mails remain the same. Please make note of the change.” From Jim Metrock:  That was 2001.  Sinking revenues...
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Sick Houghton Mifflin may consider pulling plug on Channel One News.

August 9, 2016
Sick Houghton Mifflin may consider pulling plug on Channel One News.

From Jim Metrock: In 2014 Houghton Mifflin Harcourt (HMH) had a lot of people scratching their heads when they acquired the burned-out, remaining assets of Channel One News. Only two years before, Houghton Mifflin emerged from an embarrassing bankruptcy. Why did HMH acquire Channel One when this controversial youth marketing company had little chance of adding...
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Skoollive attempts comeback with new website.

July 30, 2016
Skoollive attempts comeback with new website.

Here is a sample of Skoollive’s new website.
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Skoollive: Back from the dead?

July 3, 2016
Skoollive: Back from the dead?

Advocate?  Innovate?  Connect?  Inspire? This appears to be the look of Skoollive’s new website.  This kiddie-marketing company has tried to reinvent itself several times before. This time let’s hope Skoollive will be more transparent with schools, parents, and the public. Don’t hold your breath.
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