Posts Tagged ‘ Alloy Media and Marketing ’

Applicant must be desperate and familiar with exploiting schoolchildren.

June 22, 2011
Applicant must be desperate and familiar with exploiting schoolchildren.

  It’s tough to hold one’s nose while filling out an application form, but if you live for a challenge, it can be done at Mediabistro click here. Register (it’s free) and then send your information off to Alloy/Channel One. Good luck.  
Read More »

Bloody Vampire Diaries pitched to preteens on Channel One News

June 17, 2011
Bloody Vampire Diaries pitched to preteens on Channel One News

  May 31, 2011 – It didn’t appear to make sense for Alloy Media and Marketing to take over the assets of the all-but-bankrupt Channel One Network in 2007. To Alloy, Channel One News was worth the gamble because Channel One could be used to promote Alloy’s various other endeavors. Alloy has gained a...
Read More »

20 years of collapse… in two pictures.

June 13, 2011
20 years of collapse… in two pictures.

  Above: August 1991 – Channel One News moves into the new Whittle Communications headquarters in Knoxville, TN. (Building cost $50-$70 million.) Below: June, 2011 – Channel One News headquarters at Alloy Media and Marketing, 151 West 26th Street, New York City. (11th floor)  
Read More »

A pop quiz about – HEY, WATCH THE NEW SEASON OF PRETTY LITTLE LIARS THIS JUNE – the trapped miners in Chile.

April 20, 2011
A pop quiz about – HEY, WATCH THE NEW SEASON OF PRETTY LITTLE LIARS THIS JUNE – the trapped miners in Chile.

The video clip below is from the April 13, 2011 Channel One News program shown to middle school students. Alloy Media and Marketing created the extremely controversial Pretty Little Liar books and TV show. Underage drinking is glorified routinely in the books and TV program. For a show aimed at pre-teens and teens, the...
Read More »

Channel One News is Number Zero for advertising this movie

January 24, 2011
Channel One News is Number Zero for advertising this movie

From Channel One’s website channelone.com. January 24, 2011 There is no MPAA rating label on movies advertised on Channel One’s site. There’s a reason for that. It hurts sales. This is a PG-13 movie. Channel One News promised school boards in 2000 they would cease advertising PG-13 movies to middle school students. That meant...
Read More »

BusinessWeek: Alloy and Teenage Girls

October 15, 2010

Alloy Wants to Own Teenage Girls The entertainment company dominates teen books, television, and film, so why not the Web, or the rest of the world? By Susan Berfield Josh Bank is a cheerful guy in a red-checked shirt and pressed khakis with millions of young women under his influence. On this Sunday morning in...
Read More »

Jeff Chester on Alloy’s unfair online marketing practices

September 7, 2010

This article is about the creepy advertising Alloy Media and Marketing is doing in partnership with Kmart.  Channel One News, owned by Alloy, is already promoting First Day on Channelone.com and we suspect on their classroom TV show.  (In 2007, Channel One News began censoring their commercials from their web rebroadcast so the public...
Read More »

Kathy, did you pass on the letter?

September 4, 2010

This is a copy of a certified letter than was mailed to Kathy Goodman, the Vice President of Operations for Channel One.  The letter was accepted by Channel One, but we haven’t heard from ZelnickMedia the company that has a lot to lose if they are buying Channel One as part of their purchase...
Read More »

More on Alloy and Kmart

September 2, 2010
More on Alloy and Kmart

http://www.democraticmedia.org/jcblog/?p=997 Digital Destiny Jeff Chester Reports on Digital Media and the Public Interest Teens are ground zero for the digital marketing industry, worldwide, since they are seen as the “always-on” online generation.  Companies such as Microsoft, AOL, Sulake, MTV/Nick and many others closely research the digital behaviors of youth–all so they can be better targeted...
Read More »

Channel One News will promote new web show from creators of Gossip Girl

August 30, 2010

Alloy and Kmart Gear Up for Class With First Day — An Original Web Series Airing on the AlloyTV Network Press Release Source: Alloy, Inc. On Monday August 30, 2010, 9:00 am EDT Kmart to leverage immersive branding and retail opportunities through original comedy from Alloy Entertainment — creators and executive producers of young adult...
Read More »