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Posts Tagged ‘ Channel One News sales literature ’

Gaze on this to understand how bad Channel One News was.

July 21, 2018
Gaze on this to understand how bad Channel One News was.

From Jim Metrock: This is a piece of Channel One News sales literature. It’s sickening. Look at the face they used.  It’s a young person who is completely attentive to the Channel One TV screen.  He can’t go anywhere.  He can’t ask for the channel to be changed. He IS the captive audience Channel One...
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From the archives: Unparalleled impact among teen viewers (1999)

August 19, 2012
From the archives: Unparalleled impact among teen viewers (1999)

Channel One News no longer has 8.1 million teenager viewers. They now claim “nearly” 5.5 million. When they boast of “unparalleled impact among teen viewers” they are not referring to enhancing young people’s knowledge of current events.  They are of course referring to the effectiveness of commercials on the show. This piece of sales...
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From the archives: Trend-setting tweens are forced to watch our ads… and they love them! (1999)

August 3, 2012
From the archives: Trend-setting tweens are forced to watch our ads… and they love them! (1999)

ddd “To make your Tween media buy as effective as possible, check out the power of Channel One!”
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Let Channel One News help you sell your product to kids. (1999)

July 26, 2012
Let Channel One News help you sell your product to kids. (1999)

No matter what your product or how useless it is, Channel One News can increase your sales because – get this – kids HAVE to be shown your commercials DURING the school day. It’s part of the contract.       c1reachmoreeffectivesaleslit1998
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From the archives: No waste! No wearout! Just impact! (1999)

July 23, 2012
From the archives: No waste! No wearout! Just impact! (1999)

  Channel One News is a youth marketing company. The company exists for one main purpose: to bring commercial messages to hard to reach teen and preteen students.   “Lightest viewers” means students who don’t watch much TV at home. “Lightest viewers” usually means good students with their priorities in the right place. “Lightest...
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From the archives: Undivided Attention

September 11, 2010
From the archives: Undivided Attention

From Jim Metrock:  This was a full page ad in Advertising Age on May 11, 1998.  This is what Channel One News is all about: eyeballs.  Make millions of schoolchildren contractually obligated to watch your TV show during school time, and then sell those eyeballs to the highest bidder.  This is one repugnant ad....
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