From Jim Metrock: Yes, those lovable, wannabe journalists at Channel One News are back. Well, not all of them – Maggie Rulli left months earlier. Are students excited about seeing their favorite on-air personalities back on their classroom screens? I don’t think so. As you see, in two days the Facebook post announcing, “Channel...
Read More »
“ANNOUNCEMENT: Channel One’s New York offices are moving this week. As of Monday, October 8th, we will be located at 1440 Broadway, 17th Fl., NY, NY 10018. Our new phone # is: 212-204-3700; Fax: 212-204-3960. All e-mails remain the same. Please make note of the change.” From Jim Metrock: That was 2001. Sinking revenues...
Read More »
From Jim Metrock: In 2014 Houghton Mifflin Harcourt (HMH) had a lot of people scratching their heads when they acquired the burned-out, remaining assets of Channel One News. Only two years before, Houghton Mifflin emerged from an embarrassing bankruptcy. Why did HMH acquire Channel One when this controversial youth marketing company had little chance of adding...
Read More »
From Jim Metrock: Houghton Mifflin’s controversial Channel One News is not hiring. Summer is a bad time for this dinosaur of a youth marketing firm. The summer months are a perfect time for schools to end their contract with Channel One. When a TV show is losing their audience, why hire more people?
Read More »
From Jim Metrock: Channel One’s on-air personality Maggie Rulli is leaving. Her last day was Friday, May 27. Ms. Rulli stayed too long at the controversial, in-school TV show. Her role was to be the pretty face to Houghton Mifflin Harcourt’s ugly commercial exploitation of school kids via their Channel One News subsidiary. Sadly she stayed with this...
Read More »
From Jim Metrock: Schools continue to show Channel One before school starts. Schools that are serious about academics will not allow Channel One News to interfere with their school day. The remaining advertisers on Channel One have to know that the TV show doesn’t have the audience it once had. Students at...
Read More »
Poor Channel One Once this controversial, kiddie marketing company had 8 million students forced to watch their program. Although Houghton Mifflin Harcourt, Channel One’s owner, continues to state Channel One’s audience is “nearly 5 million,” the true number is probably closer to 2 – 3 million. Channel One used to update their ever-decreasing estimated...
Read More »
From Jim Metrock: The recent acquisition of Channel One by Houghton Mifflin Harcourt may mean all these on-air personalities will be back next year. Houghton Mifflin has given Channel One a big boost. Channel One’s advertising revenue had to have taken a big hit this past year – there were so few full-paying spots...
Read More »
From Jim Metrock: It’s the time of year when Channel One’s on-air personalities make their decisions to either stay or leave Channel One News. Based on my viewing of the show, I submit my predictions. % chance of staying at Channel One News for next school year Scott Evans 85% chance he...
Read More »
From Jim Metrock: Bishop Fenwick High School in Franklin, Ohio shows Channel One News on its classroom TV sets. (I can hear Channel One’s advertisers and CEO C.J. Kettler shouting with joy, “There IS a school that actually watches Channel One News!”) Every day right before school ends, students are read announcements, bow their...
Read More »
