Channel One News has a long history of advertising candy to its captive audience of schoolchildren.
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Posts Tagged ‘ Gatorade ’
As advertised on Channel One News: Candy, video games, wireless service, Gatorade (2003)
Complete, unedited Channel One News for February 2, 2005
Channel One News prevents parents from seeing the commercials they send to American classrooms. They remove commercials from their playback for parents on Channelone.com. Obligation provides parents and the public with the full Channel One shows that students were forced to watch while they sit at their desks.
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As advertised on Channel One News: Gatorade – celebrity endorsement Mia Hamm (Feb. 2, 2005)
Channel One News allows celebrity endorsements in its commercials. 10-year-old children required to watch the show may not be fully able to understand celebrities are paid to say good things about a product.
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Complete, unedited Channel One News for April 6, 1998
Interrupting class time to urge middle school students to drink more Pepsi? Channel One News advertised Pepsi products for over a decade. ;
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Complete, unedited Channel One News for February 1, 2005
Channel One News prevents parents from seeing the commercials they send to American classrooms. They remove commercials from their playback for parents on Channelone.com. Obligation provides parents and the public with the full Channel One shows that students were forced to watch while they sit at their desks.
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Yeah, but Gatorade pays us.
From the Channel One News script May 31, 2011: WE TOLD YOU EARLIER THIS YEAR ABOUT A REPORT THAT WARNED OF HEALTH PROBLEMS AND SIDE EFFECTS CAUSED BY ENERGY DRINKS. WELL NOW, A LARGE GROUP OF DOCTORS SAY TEENS SHOULD STAY AWAY FROM THOSE ENERGY DRINKS COMPLETELY AND ONLY USE SPORTS DRINKS ONCE...
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The Gatorade Channel (formerly Channel One News)
PepsiCo’s Gatorade is a long-time advertiser on Channel One News. We have previously reported* about the enormous amounts of time Channel One allows Gatorade to sell their product to preteens and teens. In addition to commercials, Gatorade sponsor’s the weekly “Play of the Week” which is nothing more than a long-form commercial. Now Channel One News is going even...
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More Empty Calories
Screen shot from Channel One News. It’s a full-scale advertising assault on school kids. Channel One News is pushing another sugared gum on its show. Wrigley’s needs more children to take up the chewing gum habit. That is why they are advertising on Channel One. The sugar in a stick of gum (2 grams) is not...
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“balanced out”
In a recent web article, Channel One’s CEO Judy Harris responded to questions about Channel One’s long history of advertising junk food and soft drinks to students. She said junk food ads that Channel One continues to run are “balanced out” by feature stories about healthy eating and living. From the Parents Action web article: “Last year...
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