Posts Tagged ‘ generation Z ’

Skoollive still struggling for a reason to exist.

July 29, 2018
Skoollive still struggling for a reason to exist.

From Jim Metrock: This absurd article appeared in my email inbox last week.  It is yet another effort by Skoollive to define its reason for existence. It seems Skoollive wants schools to view their company as a defender, protecting them from other school marketers. Don’t think this is going to work with school boards....
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Fool your friends: Skoollive Student Influencer Application

June 21, 2018
Fool your friends: Skoollive Student Influencer Application

  From Jim Metrock: The controversial Skoollive marketing firm is now trying to get young people to market stuff to other young people.  Students, like everyone else, are influenced by their peers.  Skoollive simply wants to monetize that influence. I can see it already.  “Hey, kid, try this product and tell your friends through...
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You can’t make this stuff up: Skoollive brings Dairy Queen ads into schools.

March 30, 2018
You can’t make this stuff up:  Skoollive brings Dairy Queen ads into schools.

From Skoollive’s website:
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SkoolLive marketing draws down on the youngest of schoolchildren.

March 15, 2018
SkoolLive marketing draws down on the youngest of schoolchildren.

From Jim Metrock: This is from SkoolLive’s newly redesigned website. Elementary kiosks.  Look at the age of these children. SkoolLive chose this photograph. This was no accident. Are two of these children first graders or younger?  What are the geniuses at SkoolLive going to sell to first-graders?
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Let’s try this again. Repackaged SkoolLive wants to be known as “The Voice of Generation Z.”

March 15, 2018
Let’s try this again.  Repackaged SkoolLive wants to be known as “The Voice of Generation Z.”

From Jim Metrock: SkoolLive is a company that refuses to die.  After closing down their website for several days, SkoolLive is back online.  Check out the incredibly resistant school marketers at www.skoollive.com.  That’s correct. They continue to insist on misspelling “school.” 
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