Judy Harris, the new Channel One CEO, is quickly establishing herself as a hard-nosed marketer, just like her predecessor Jim “Sugar Daddy” Ritts. When the Wall Street Journal ran a story several weeks ago about a new intense brand of Gatorade being introduced, Obligation wrote Channel One News and asked them to not advertised the new “Endurance Formula” Gatorade...
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PRIMEDIA press release: PRIMEDIA Names Judy L. Harris President & Chief Executive Officer of Channel One NEW YORK, NY (March 09, 2005) — PRIMEDIA, Inc. (PRM) The country’s leading targeted media company, today announced the appointment of Judy L. Harris as President & Chief Executive Officer of Channel One, the largest source of news and information for young people...
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From today’s PRIMEDIA press release: “The Education Segment continued to experience advertising revenue declines in 2004, due largely to the performance of Channel One. The concern by certain advertisers about the obesity issue in schools caused them to stop or reduce advertising into schools. The decline was somewhat mitigated by a number of new advertisers that Channel One...
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From Jim Metrock: The president and CEO of Channel One News has left the building. Jim Ritts is out. In a move that shakes the company to its core, Channel One did not offer any explanation or reason for his departure. Ritts was there at the beginning of the company in 1988. (Channel One was rolled out nationally...
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SBOE Spares Channel One BY MICHAEL MAY November 22, 2002: On Nov. 15, the State Board of Education considered and rejected a non-binding resolution recommending that local schools stop showing Channel One, a daily news program with commercials broadcast in 1,200 Texas high schools. At the meeting, Channel One was defended by Jim Ritts, the well-coiffed CEO of Primedia, which produces...
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* Song title from Missy Elliott. Missy Elliott is a rap singer whose lyrics are filled with violence, graphic sex and an incredible amount of drug references. Her musical world is an ugly, raunchy, doped up world. This week Channel One News is promoting Ms. Elliott’s latest endeavor – a TV show on UPN. Channel One is helping...
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It is difficult to imagine a company that makes more bad decisions than Channel One News. On April 21, Channel One did something that many have urged them not to do. They ran a story about the anniversary of the Columbine shootings. Was it absolutely necessary to put the Columbine tragedy into schoolchildren’s faces AGAIN? The producer of that...
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From Jim Metrock: When I send Channel One’s president emails, he doesn’t respond. Therefore, I have decided to conduct a totally made-up conversation between Jim Ritts and myself. Mr. Ritts, glad to have you at Obligation’s web site. Do you mind answering a few questions I have? Metrock, you are an absolute fool. We have never met. We...
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Obligation reported on February 12 that Channel One’s web site was advertising Adam Sandler’s newest movie. We also reported that Channel One was sponsoring a contest with the purpose of encouraging children to see Sandler’s movie. Now, we have just seen a tape of Channel One News for the first week of February and, incredibly, Channel One actually showed...
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(A picture from the Channel One-advertised, gross-out show “Angel.”) Children get an unhealthy dose of the occult, violence, bizarre sex and general depravity on the WB’s “Angel.” Why did Channel One News allow this show to be advertised to children? Ask the man yourself: Jim Ritt’s email is jritts@channelone.com. He is responsible for this and all...
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