Maine Principals

October 25, 2003

Commercial Television in the Classroom
WHEREAS, commercial vendors are increasingly marketing their products to children and young people as a means of encouraging brand loyalty early in life;
WHEREAS, schools are prime targets for aggressive marketing campaigns because attendance is mandatory;
WHEREAS, programs such as Channel One require students to be forced to watch commercials in the classroom;
THEREFORE, BE IT RESOLVED that MPA opposes the use of such commercial programs in school.
Adopted: 1990

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