Advocates to Channel One: Stop Marketing Prescription Drugs to Children

July 30, 2008

News Release from Campaign for a Commercial-Free Childhood and Obligation

July 30, 2008

Contact: Josh Golin (617.278.4172; jgolin@jbcc.harvard.edu)

Jim Metrock (205.822.0080; jmetrock@obligation.org)

For Immediate Release

Advocates to Channel One: Stop Marketing Prescription Drugs to Children

Advocates for children are demanding that Alloy Media and Marketing immediately remove ads for prescription drugs from its Channel One website. Channel One, the controversial in-school news program that makes viewing ads a compulsory part of the school day for grades six through twelve, was purchased by Alloy in 2007. As part of its user agreement with schools, Channel One has pledged not to market prescription drugs to its young audience. Yet ads for the prescription acne medications Differin and BenzaClin have been running on the Channel One website for at least the past week.