Elementary Riders Get High School Ads

May 4, 2009

Here are two radio commercials played on BusRadio today May 4, 2009.

One was heard on the morning, high school BusRadio program and the other on the morning, elementary school BusRadio program.

AUDIO FILE: Adidas commercial on BusRadio’s high school show.


AUDIO FILE: Adidas commercial on BusRadio’s elementary school show.

Did you hear any difference in the commercials?

We didn’t either. Isn’t there something wrong with that?

This commercial was done in-house by BusRadio. They could have made three different ads for each of their different radio shows (high school, middle school, and elementary school), but they didn’t.

Young children lack the skepticism and life experience that gives high schoolers some defense against ads like this one. A senior will know what BusRadio is trying to do, but a child in third grade or first grade may be too trusting.

Schools that continue to play BusRadio for their elementary school riders should seriously consider turning their programming off for good.