Done.

June 2, 2013
Say, "Bye, Bye." Channel One's remaining "reporters" Justin Dujarric, Maggie Rulli, Shelby Holliday, Scott Evans

Say, “Bye, Bye.” Channel One’s remaining “reporters” Justin Dujarric, Maggie Rulli, Shelby Holliday, Scott Evans.

 

From Jim Metrock:  Channel One News went dark on Friday, May 31. They are done for the 2012-13 school year. Historically Channel One’s broadcast season ran through the first week of June, but… when the money is running low, you gotta do what you gotta do.

Channel One is in awful shape. 

Christopher Whittle’s business model for Channel One News – “we’ll loan you a TV network and you hand over an hour a week of school time” – appears to be dead.  

I’ll talk more about that at another time, but as the old Channel One sinks under the waves, there is an attempt to redesign Channel One into a modern, hip, “ed tech” firm. Yes, you heard me right. (Think: Mike Tyson deciding to be a legitimate opera singer.)

This summer, once again, we will see the rollout of a “New Channel One” that will attempt to deflect attention from the sins of all the previous “New Channel Ones.” 

All I know for sure is a lot of money is about to be wasted at Channel One. The Channel One brand is a dead brand. I am proud to say I had a hand in killing the brand.  Putting a “New” in front of “Channel One” won’t change the steep downward slide the company has been on for a decade.  

 

 

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