Will lipstick and pearls make a difference at Channel One News?

June 19, 2013
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Lipstickpig

Channel One News has a new look to their website and a new logo. That should make a difference, right?

Screen Shot 2013-06-18 at 12.16.18 PM

Channel One’s new logo. June16, 2013

 

From Jim Metrock:

This past weekend Channel One went live with a new look to their website. There is little new content on the new site; most of the changes are merely cosmetic. Nothing stood out to me that would make parents and educators feel more favorable towards Channel One.

Indeed, Channel One is going in the wrong direction especially when it comes to parents. Example: On the old website Channel One had videos of the daily programs that were shown in classrooms. It was the complete program except of course for their blacking out the commercials so parents could not see what was being advertised to their children. 

Now on the new Channelone.com site Channel One has done away with showing the entire show (minus ads) and is now only offering up individual news or feature stories from any one particular day. I was hoping for more transparency from Channel One with the hiring of Ms. C.J. Kettler as CEO. I was hoping Channel One News would start being honest with parents and showing them exactly (with ads) what their children are often forced to watch in their classrooms. I will keep hoping.

The new logo looks good. It will probably help the remaining Channel One employees feel better about the prospects of their company. However, I don’t believe a new logo and more white space on the Channelone.com site will matter much to school boards, superintendents, principals and teachers. The truth is this is going to be the worst summer in the history of Channel One. Summer is when schools drop the program and end their contracts with this New York-based youth marketing company. Channel One will have lost so many schools by the beginning of the 2013-14 school year that it will be difficult for the company to survive in its present form. What to see what happened in the last couple of summers? http://www.obligation.org/2013-05-21-from-the-archives-collapsing-channel-one-news-loses-another-500000-student-viewers

Channel One’s new website and new logo remind me that a pig remains a pig even the with the addition of lipstick and a nice set of pearls.

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