What will Houghton Mifflin/Channel One do about parents?

June 24, 2014
Screen Shot 2014-06-24 at 10.25.14 AM
Parents have always been a problem for Channel One.  Now that problem is Houghton Mifflin’s problem.
Channel One is a company that brings TV commercials into American classrooms.  That’s why the company was created; that’s why the company exists today.
When Channel One aired commercials for movies and TV shows that normalized and even glorified teen alcohol use and drug use, Channel One executives naturally didn’t want to tell parents about such ads.  These ads made Channel One good money.  If parents were in the loop, then they might complain and the ad revenue would go away.
So Channel One never made it easy for parents to see what their children were being forced to watch in class.  Any time Channel One streamed its daily show on their Channelone.com site, they always blacked out the commercial breaks.
A few years ago, it looked like Channel One might be responding to the public’s demand for more openness and transparency.  Channel One proudly announced something called the Parent Connection.  It was a mobile app, or at least it was suppose to be.
Parent Connection 2012
Looks good.  Sounds good.  It never happened.
Don’t try to find Channel One’s Parent Connection app.  It’s not to be found.  In typical Channel One fashion there was a lot of hot air.
It seems that Channel One’s partnership with Promethean didn’t work out.  I believe Obligation has a small hand in Promethean understanding that partnering with Channel One was a lose-lose situation.  I believe my meeting with Promethean executives in San Antonio last year helped Promethean to understand that Channel One is truly a pariah among educators. 
The brilliant marketing minds at Channel One went back to the drawing board and came up with a new mobile app called Family Daily.  This was indeed a real app.  I downloaded it.  The app is no longer supported.  It seems that technology isn’t Channel One’s strength.
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This is a screen shot from my iPhone.  This is Channel One’s Family Daily app.  The icon still appears on the screen of my phone, but nothing works.  This screen comes up and nothing you can press changes this image.  I believe this image fairly depicts the broken state of Channel One News.
So summing up, parents got their hopes up that Channel One would allow them to see what their children see on Channel One News at school.  Those hopes were dashed when Channel One struck out with Parent Connection and failed with Family Daily.
Channel One would come back and defend itself by saying they still do have Family Daily at http://www.channelone.com/family-daily.   However, parents who come to this page will be greatly disappointed once again.  Channel One News is back to its old tricks.  All daily shows have the two commercial breaks removed for parental viewing.  Nothing has changed.  Channel One and now Houghton Mifflin Harcourt simply do not want parents to know what they are advertising in classrooms.
Jan 8, 2010  Channel One has two commercial breaks where most of their advertising appears. Those breaks are now deleted by the company so parents …
Dec 8, 2011  Channel One is still not allowing parents to see the commercials it shows … out the two commercial breaks that contain most of the commercial …
Nov 8, 2007  All of a sudden for the first time parents could watch the whole TV show AND the … All commercials in the two commercial breaks (usually two …
www.obligation.org/2007-11-08-channel-one-censors-all-ads-from-public- view
Nov 29, 2012  Since Channel One has gone to a ad-blackout for parents and the public, … are advertising to students in their two commercial blocks each day.
A program length commercial. June 3, 2011. Share. [Note: Channel One News was embarrassed by this video being made available to parents and the public.
www.obligation.org/2011-06-03-channel-one-news-a-program-length- commercial
Aug 17, 2012  Channel One News is a hyper-commercial mess of a TV show. … remove all regular commercials from this rebroadcast so parents cannot see …
Jan 21, 2010  Parents have no idea what their children are being forced to watch during school. Here’s an Air Force ad that has run repeatedly for months on …
Nov 1, 2010  After that there is a commercial for the daily musician the students are forced to … Allparents can see is black (and in this case, my camera).
www.obligation.org/2010-11-01-video-if-middle-school-parents-arent-upset- about-this-then
Jan 29, 2014  The company under Ms. Kettler refuses to show parents and the … walk away as long as one child has to watch one Channel One commercial.
Jul 30, 2013  Parents and others now can no longer see what Channel One News has … Channel One News only allows parents to see commercial-free …
www.obligation.org/2013-07-30-c-j-kettler-doesnt-want-channel-one-news- commercials-to-be-seen-by-parents
File Format: PDF/Adobe Acrobat
allowing messages into the classroom that undermine parental values and authority. … was a parentalwarning at the end of this commercial, but there were no …

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