Channel One’s Facebook page documents their loss of audience.

November 22, 2014

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From Jim Metrock:  This post is from Channel One’s Facebook page.  I viewed their FB page today (November 21,2014) and worked my way back in time.  I wanted to see the highest number of responses any one post received.  

Channel One is still claiming “nearly 5 million” in its audience.  So one would think tens of thousands or at least thousands of young people would be liking or commenting on their FB posts.

I had to go back to August 1 to find this post that had an incredible 126 comments and 59 likes.  This is a high water mark for Channel One News at least for this school year.  As the school year has progressed, fewer young people have bothered to comment and like Channel One’s posts.  Most posts are like this one below:

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Channel One News on-screen personality Maggie Rulli is jumping for joy that 34 young people answered her question.  A typical Channel One Facebook post garners less (and sometimes much less) than 50 comments and likes.  And that probably means less than 50 individuals since one person can both like and comment on a post.

The irony is Channel One News is documenting its own loss of relevancy.  The few advertisers that are seen on their TV show have to be wondering if they are throwing their money away.


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